Workflow
商文旅业态融合
icon
Search documents
宜昌40余场主题促消费活动火热来袭
Sou Hu Cai Jing· 2025-06-12 17:41
Group 1 - The third "Le Gou Hubei 616 Sanhao Festival" will be held from June 16 to August 31, with the opening ceremony taking place in Yichang, marking the first time the event is hosted outside Wuhan [1] - Yichang will focus on various consumer sectors including trade-in programs, food, shopping, trendy products, and college student consumption, featuring over 40 themed promotional activities [1][3] - The festival aims to enhance Yichang's commercial appeal, promoting local cuisine and cultural events to attract visitors and boost nighttime economy [1][3] Group 2 - The festival will include a series of entertainment and cultural events, such as the 2025 China Yichang Chao Tian Hou Extreme Rafting Competition and the 2025 Yangtze River Three Gorges eSports Master Competition [3] - Notable performances will feature artists like Zhou Huajian, alongside various themed sports and tourism events to create an immersive consumer experience [3] - The festival will also launch the "2025 Digital Shopping Season" to support youth and provide new shopping experiences through collaborative promotions across multiple cities [5] Group 3 - Yichang has been actively working to establish itself as a regional consumption center, having organized over 150 promotional activities this year, generating more than 2 billion yuan in consumer spending [5]