Group 1 - The third "Lego Hubei 616 Sanhao Festival" and foreign trade products event was launched in Yichang, featuring a large-scale hot pot banquet with a 3-meter diameter, attracting many citizens [1][3] - The event showcased over 130 unique products and themes, including food, cultural creations, and foreign trade goods, with local brands like Daohua Xiang and Chunan New Energy gaining significant attention [3] - The festival will run until August 31, with over 500 promotional activities planned across the province to enhance consumer engagement and experience [5] Group 2 - The event included a food carnival with 34 booths offering various local delicacies, such as fish hot pot and unique beers, creating a vibrant culinary atmosphere [3] - A significant sales success was reported, with 2,000 pounds of oranges sold out quickly, indicating strong consumer demand for fresh products [5] - The festival also featured modern leisure activities, appealing to younger demographics with offerings like camping cinemas and social games [5]

Group 1 - The third "Le Gou Hubei 616 Sanhao Festival" will be held from June 16 to August 31, with the opening ceremony taking place in Yichang, marking the first time the event is hosted outside Wuhan [1] - Yichang will focus on various consumer sectors including trade-in programs, food, shopping, trendy products, and college student consumption, featuring over 40 themed promotional activities [1][3] - The festival aims to enhance Yichang's commercial appeal, promoting local cuisine and cultural events to attract visitors and boost nighttime economy [1][3] Group 2 - The festival will include a series of entertainment and cultural events, such as the 2025 China Yichang Chao Tian Hou Extreme Rafting Competition and the 2025 Yangtze River Three Gorges eSports Master Competition [3] - Notable performances will feature artists like Zhou Huajian, alongside various themed sports and tourism events to create an immersive consumer experience [3] - The festival will also launch the "2025 Digital Shopping Season" to support youth and provide new shopping experiences through collaborative promotions across multiple cities [5] Group 3 - Yichang has been actively working to establish itself as a regional consumption center, having organized over 150 promotional activities this year, generating more than 2 billion yuan in consumer spending [5]