商标投机

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白象“多半袋面”,“多半”是商标!
21世纪经济报道· 2025-06-04 09:59
Core Viewpoint - The article discusses the controversy surrounding the "Duoban" trademark used by White Elephant Food Co., with consumers questioning the marketing practices and potential misleading implications of the product labeling [1][3]. Group 1: Trademark and Product Information - The "Duoban" trademark is registered by White Elephant Food Co., and the product weight is confirmed to be as stated on the packaging, indicating no issues with the product itself [5]. - White Elephant has 14 trademarks related to "Duoban," of which 5 are registered, including "Duoban," "White Elephant Duoban," "White Elephant Duoban Bag," and "White Elephant Duoban Bucket," most of which were applied for in September 2018 [5]. Group 2: Consumer Perception and Market Response - A media investigation revealed that the "Duoban" products contain 25% to 20% more content compared to previous versions, with price increases of only about 25%, and some flavors even seeing price reductions [9]. - Legal experts emphasize that while trademark registration is a legal right, it should not mislead consumers, highlighting a growing intolerance for "trademark speculation" as consumer protection laws evolve [11].