伴随大众对食材风味的追求提升，"土特产"成为许多农产品企业打出的特色招牌。各类标注"土猪""土鸡"的产品 成为市场热点。然而，品牌商标与产品特性的模糊边界，也滋生了消费误导争议。2025年4月，新京报刊发《"壹 号土猪"争议标识开始替换，"壹号土"鸡是否合规？》一文，报道了广东壹号食品股份有限公司（以下简称"壹号 食品"）因将注册商标"壹号土 "与"猪""鸡"等农产品名称组合标注，导致消费者产生混淆的事件。 近日，新京报记者回访发现，壹号食品已在官网、电商平台和产品包装上替换"壹号土 "争议标识。如在电商平 台，猪肉肉制品产品名称均冠以"壹号土猪"字样，猪肉鲜肉产品冠以"壹号土R"字样，鸡肉产品则剥离"壹号土"相 关表述。商标方面，未有新的食品类别"壹号土猪""壹号土鸡"商标通过申请。 目前，商标合规性与消费误导风险仍是大众关注焦点。监管部门与消保组织提示，消费者需警惕"心机商标"陷 阱，通过细节核验避免踩坑，同时留好消费凭证保障自身权益。 产品包装与宣传调整 2025年上半年，有消费者反映，壹号食品在官网、门店及产品包装上，将已注册的"壹号土 "商标与"猪""鸡"等字 样紧密连用，字体、大小、颜色一致，远观 ...

记者丨王峰 编辑丨李博 市场和业内期盼已久的商标法修订草案终于进入立法机关审议程序。12月22日，商标法修订草 案首次提请全国人大常委会会议审议，修订草案共9章84条。 早在2023年1月，国家知识产权局就公布了商标法修订草案征求意见稿，直到现在上会审议， 征求意见稿已经历近3年的打磨。 这期间，商标恶意注册和恶意诉讼屡屡引起社会关注，"冰墩墩""谷爱凌"等被恶意抢注为商 标，"树上熟""千禾0""白象多半桶""壹号土猪"等带有欺骗性的注册商标被曝光。 这也是此次修法针对的重点。国家知识产权局局长申长雨介绍，此次商标法修订坚持问题导 向，聚焦商标领域突出问题，完善商标注册、管理和保护制度，并把实践中一些成熟的做法上 升为法律。 那么，如何才能根治商标恶意注册和恶意诉讼？ 恶意注册商标屡禁不止 现行商标法于1983年施行，先后经过4次小规模修正，此次为5年多来首次大规模修订。 截至2024年底，我国累计商标注册申请量8352.3万件，有效注册商标已达4977.7万件，均位居 世界第一。 但同时，商标领域出现了一些新问题：恶意注册商标行为屡禁不止；商标"重注册、轻使用"现 象比较普遍，商标不当使用花样翻新；商标侵 ...

猪肉品牌哪家 强？快戳这份大 湾区最受欢迎榜 单！_南方+_南 方plus 12月13日，"媒 体+"第五十二届 养猪产业大会 （广州）于广州 柯木塱圆满落下 帷幕。在闭幕式 上，2025年粤港 澳大湾区最受欢 迎品牌猪肉品鉴 评选活动的各个 奖项完成颁发。 2025年粤港澳大湾区最受欢迎品牌猪肉品鉴评选活动。 2025年粤港澳大 湾区最受欢迎品 牌猪肉品鉴评选 活动获奖名单 十佳 华农喷喷香 正大菠萝猪 德康 2025年粤港澳大湾区最受欢迎品牌猪肉品鉴评选活动。 此次品鉴评选活 动上，壹号食 品、德康、广 垦、东瑞、正大 等全国知名猪企 齐聚一堂，纷纷 携各自的核心优 质猪肉产品登台 展示。活动采用 现制现尝的形 式，让近千名到 场的美食爱好者 沉浸式体验了猪 肉的独特风味。 现场陈列的瑶家 花、壹号土猪、 正大菠萝猪、华 农喷喷香猪、板 岭纯土猪、九洲 黑豚、草萃华香 黑猪、糠糠黑 猪、凸嘴黑猪、 乌宝等品牌猪 肉，令人目不暇 接。 草萃华香黑猪 华系土猪 广东瑶家花 小尾花猪 黑娃跑山猪 东瑞肉食 水牛皮黑猪 九洲黑豚 美加美绿色种养 优胜奖 生物源钟欢酸汤 华川猪 广垦黑加宝 泓泉七女湖 熊猫猪猪金华 ...

从"吃饱"到"吃 好"！广东猪业 谋新篇，30余位 大咖共探优质猪 肉发展路径_南 方+_南方plus 12月12日，第五 十二届养猪产业 大会（广州）同 期活动——温氏 股份特约·"广东 猪肉产业的品质 新篇：优质猪肉 推广与地方猪发 展"主题沙龙在 广州顺利举办。 嘉宾合影留念。 本次沙龙汇聚30 余位业界专家、 行业协会代表及 企业负责人，围 绕品种、疾病净 化与优质猪肉的 关系，猪肉分级 体系建设和优质 优价的趋势等议 题展开深入探 讨，为推动地方 猪行业发展凝聚 共识、共商对 策。 广东省养猪行业协会地方猪分会秘书长李亮主持会议。 "黑猪行业终于 热闹起来了，可 以说是热火朝 天。"作为地方 猪养殖领域的先 行者，壹号土猪 品牌联合创始 人、广东壹号食 品股份有限公司 总裁、广东省养 猪行业协会地方 猪分会会长黎小 兵，在致辞中分 享了壹号土猪的 发展历程与行业 洞察。她表示， 2022年以来黑猪 价格持续高于白 猪，吸引众多养 殖巨头入局，但 热潮之下更需保 持冷静。 壹号土猪品牌联合创始人、广东壹号食品股份有限公司总裁、广东省养猪行业协会地方猪分会会长黎小兵致辞。 华南农业大学兽 医学院范小龙老 ...

Core Viewpoint - Guangdong's promotion of green and high-quality agricultural products is gaining significant attention, showcasing the province's commitment to agricultural quality and brand development [9][12][56]. Group 1: Event Overview - The 23rd China International Meat Industry Exhibition was held from September 15 to 17 in Xiamen, featuring a national agricultural product supply and demand matching event organized by the Ministry of Agriculture and Rural Affairs [2][3]. - Five Guangdong enterprises participated in the event, promoting "Yue" branded green and high-quality agricultural products, attracting numerous buyers for discussions [5][6]. Group 2: Agricultural Product Quality - Guangdong has focused on the "three products and one standard" strategy (green food, organic agricultural products, geographical indication products, and compliance certification) to promote high-quality agricultural development [9]. - As of August 31, 2025, the total number of certified green and high-quality agricultural products in Guangdong is expected to reach 1,532, including 799 green foods, 92 organic products, and 578 nationally recognized specialty products, with a product compliance rate consistently above 98% [10][11]. Group 3: Product Highlights - Guangdong's agricultural products are known for their "green, healthy, and authentic" characteristics, supported by a complete quality control system from planting to processing and sales [13][15]. - Notable products include dried longan and lychee from Guangdong Danchun Food Technology Co., which emphasize their 16 years of green certification and superior taste [16][18]. - Yingde City Yipin Tea Co. showcased its "Yingzhou Red Rhythm" series of black tea, highlighting the use of over 60-year-old tea trees and traditional farming methods to ensure high quality [20][22]. Group 4: Economic Impact - The New Year Chenpi, a geographical indication product, is projected to have an industry chain output value exceeding 26 billion yuan in 2024, creating 78,000 jobs and increasing per capita income by 26,000 yuan [40][41]. - Guangdong Yihao Food Co., a key agricultural enterprise, expects sales to exceed 3.5 billion yuan in 2024, with its pork products having double the fat content of ordinary pork, enhancing flavor [45][46]. Group 5: Market Response - Buyers expressed interest in Guangdong's unique agricultural products, emphasizing the importance of brand stories and cultural heritage that align with current consumer demands for "green, healthy, and traceable" products [52][53]. - The event served as a significant platform for agricultural exchange and cooperation between Guangdong and Fujian, reinforcing Guangdong's leading position in the green agricultural sector [54][56].

Core Insights - The article highlights the growing popularity of rural banquets in China, emphasizing their role in cultural heritage and community bonding [2][4][31] - The second China Rural Banquet Industry Conference is set to take place on September 15, 2025, focusing on high-quality development of the rural banquet industry [5][7] - The conference aims to explore topics such as rural industrial revitalization, cultural heritage, and innovation in banquet economics [8][10] Industry Developments - The conference will feature four main segments: thematic sharing, product exchange, rural banquet village evenings, and honor awards, providing insights into industry trends and culinary innovations [9][10] - Awards will be presented for various categories, including "2025 Annual Popular Rural Chefs" and "Recommended Rural Restaurants," aimed at enhancing the influence of the rural banquet industry [11][12][13] Regional Highlights - Guangdong's local specialties, such as "Yihua Pork," "Chaozhou Braised Food," and "Xinhui Chenpi," are gaining recognition at the conference, reflecting the increasing consumer demand for quality ingredients [18][19] - The emphasis on traceability from farm to table is becoming crucial, as consumers prefer reliable and visible sources of food [20][21] Cultural Significance - Rural banquets are integral to significant life events in villages, serving as a reflection of social etiquette and interpersonal relationships [29][30] - The article underscores the importance of preserving local flavors and cultural memories through these culinary traditions [32]

Core Viewpoint - Guangdong's high-quality agricultural products showcased at the 23rd China International Meat Industry Exhibition in Xiamen, highlighting the province's commitment to agricultural development and market expansion [3][4][88]. Group 1: Exhibition Overview - The exhibition featured 28 enterprises from Guangdong, presenting 71 products across various categories, including specialty agricultural products, green food, organic products, and geographical indication products [6][7][14]. - Guangdong has a total of 1,532 certified green, organic, geographical indication, and specialty agricultural products, ranking first in the country in terms of both quantity and structure [9][10]. Group 2: Product Diversity - The showcased products included tea, fruits, livestock, medicinal materials, grains, and processed foods, demonstrating the diversity and quality of Guangdong's agricultural offerings [15][16]. - Guangdong is a significant tea production area, with six major tea types and a growing market for products like lychee black tea and Xinhui tangerine peel tea, contributing to a billion-dollar industry [19][21]. Group 3: Livestock and Poultry - In 2023, Guangdong's livestock industry generated a total output value of 169.68 billion yuan, reflecting a 7% increase from the previous year [25]. - Featured products included specialty items like "No. 1 native pig" and "No. 1 native chicken," showcasing the region's culinary heritage [32][34]. Group 4: Quality and Standards - Quality is a core competitive advantage for Guangdong's agricultural products, with a shift from quantity to quality in recent years, emphasizing green and high-quality standards [43][44]. - The region has established a three-tier standard system for products like Huazhi orange peel, ensuring traceability from production to sale [57][59]. Group 5: Market Expansion Strategies - The exhibition served as a platform for Guangdong to promote its agricultural products, with a focus on integrating online and offline sales strategies [69][78]. - A promotional event highlighted the nutritional value and unique flavors of Guangdong's products, attracting buyers from Fujian and other regions [74][76]. Group 6: Future Directions - Guangdong aims to enhance the value and market reach of its green and high-quality agricultural products, contributing to national food security and supply [90]. - The exhibition not only showcased agricultural achievements but also facilitated communication with buyers to better understand market demands for future product development [88][89].

Core Viewpoint - The article discusses the controversy surrounding the "Duoban" trademark used by White Elephant Food Co., with consumers questioning the marketing practices and potential misleading implications of the product labeling [1][3]. Group 1: Trademark and Product Information - The "Duoban" trademark is registered by White Elephant Food Co., and the product weight is confirmed to be as stated on the packaging, indicating no issues with the product itself [5]. - White Elephant has 14 trademarks related to "Duoban," of which 5 are registered, including "Duoban," "White Elephant Duoban," "White Elephant Duoban Bag," and "White Elephant Duoban Bucket," most of which were applied for in September 2018 [5]. Group 2: Consumer Perception and Market Response - A media investigation revealed that the "Duoban" products contain 25% to 20% more content compared to previous versions, with price increases of only about 25%, and some flavors even seeing price reductions [9]. - Legal experts emphasize that while trademark registration is a legal right, it should not mislead consumers, highlighting a growing intolerance for "trademark speculation" as consumer protection laws evolve [11].

Core Viewpoint - The article highlights the deceptive practices of businesses using misleading trademarks that confuse consumers and undermine fair trade principles [1][2][3] Group 1: Misleading Trademarks - Businesses are registering descriptive terms as trademarks and combining them with product names, creating confusion for consumers [2] - These "clever trademarks" exploit information asymmetry, leading to consumer deception and violation of consumer rights [2] - The use of misleading trademarks disrupts market order and creates an environment where dishonest practices thrive, pushing out honest competitors [2] Group 2: Legal and Regulatory Concerns - The article emphasizes the need for stricter regulations to prevent the registration of deceptive trademarks that mislead the public about product quality or origin [3] - It suggests that trademark examination should extend to actual usage scenarios, requiring applicants to submit packaging designs for review [3] - There is a call for a reward mechanism for reporting trademark infringements to encourage consumer participation in monitoring [3] Group 3: Ethical Business Practices - Trademarks should serve as a promise of quality rather than a tool for deception [3] - Businesses are urged to operate with integrity, providing accurate product information instead of manipulating trademarks for unfair gain [3]

近日，#千禾0商标被指误导消费者零添加#冲上热搜，千禾味业被推上风口浪尖。 今年3月，《消费者报道》杂志对13款宣称"零添加"的酱油进行了检测，结果发现12款检出镉，7款检出总砷。其中，千禾御藏本酿380天酱油中检 测出0.0110mg/kg的镉，这款酱油瓶身上印有"千禾0"字样，但并未明确标注为"零添加"产品。 因此，不少消费者表示，看到千禾酱油瓶身上的"千禾0"字样，自然而然地认为这是"零添加"产品，结果却发现"千禾0"只是一个商标，而非真正 的"零添加"。 而为了平息消费者的"怒火"，3月20日，千禾味业曾发布声明称，"千禾0"商标是其零添加产品的重要标识，不存在误导消费者的行为，但承认让消 费者产生了误会，并对此深表歉意。类似"XX0"的商标还有海天味业、简爱酸奶、壹号土猪肉。据了解，海天味业已成功注册了10个与"海天0"相关 的商标，其中包括6个"海天0"商标和4个"海天0+"商标；"简爱酸奶"将"其他没了"注册为商标，暗示无添加剂；"壹号土猪肉"等均通过拆分商标名 称，让消费者误以为是"土特产"。 有消费者吐槽道，这类操作本质是利用消费者对商标法的认知盲区，通过模糊商品描述与商标的界限，制造信息 ...