记者丨王峰 编辑丨李博 市场和业内期盼已久的商标法修订草案终于进入立法机关审议程序。12月22日，商标法修订草 案首次提请全国人大常委会会议审议，修订草案共9章84条。 早在2023年1月，国家知识产权局就公布了商标法修订草案征求意见稿，直到现在上会审议， 征求意见稿已经历近3年的打磨。 这期间，商标恶意注册和恶意诉讼屡屡引起社会关注，"冰墩墩""谷爱凌"等被恶意抢注为商 标，"树上熟""千禾0""白象多半桶""壹号土猪"等带有欺骗性的注册商标被曝光。 这也是此次修法针对的重点。国家知识产权局局长申长雨介绍，此次商标法修订坚持问题导 向，聚焦商标领域突出问题，完善商标注册、管理和保护制度，并把实践中一些成熟的做法上 升为法律。 那么，如何才能根治商标恶意注册和恶意诉讼？ 恶意注册商标屡禁不止 现行商标法于1983年施行，先后经过4次小规模修正，此次为5年多来首次大规模修订。 截至2024年底，我国累计商标注册申请量8352.3万件，有效注册商标已达4977.7万件，均位居 世界第一。 但同时，商标领域出现了一些新问题：恶意注册商标行为屡禁不止；商标"重注册、轻使用"现 象比较普遍，商标不当使用花样翻新；商标侵 ...

Core Viewpoint - The article discusses the controversy surrounding the "Duoban" trademark used by White Elephant Food Co., with consumers questioning the marketing practices and potential misleading implications of the product labeling [1][3]. Group 1: Trademark and Product Information - The "Duoban" trademark is registered by White Elephant Food Co., and the product weight is confirmed to be as stated on the packaging, indicating no issues with the product itself [5]. - White Elephant has 14 trademarks related to "Duoban," of which 5 are registered, including "Duoban," "White Elephant Duoban," "White Elephant Duoban Bag," and "White Elephant Duoban Bucket," most of which were applied for in September 2018 [5]. Group 2: Consumer Perception and Market Response - A media investigation revealed that the "Duoban" products contain 25% to 20% more content compared to previous versions, with price increases of only about 25%, and some flavors even seeing price reductions [9]. - Legal experts emphasize that while trademark registration is a legal right, it should not mislead consumers, highlighting a growing intolerance for "trademark speculation" as consumer protection laws evolve [11].