Core Viewpoint - The rapid rise of "People's Coffee Shop," a brand leveraging red culture and low pricing, faces significant challenges due to trademark issues and the emergence of imitators, raising concerns about brand protection and market integrity [1][5][7]. Group 1: Brand Expansion and Popularity - "People's Coffee Shop" has expanded from 1 store in 2021 to nearly 30 locations, becoming a social media sensation with its red-themed decor and nostalgic elements [1][2]. - The café's pricing strategy, with coffee priced between 9.8 yuan and 19.8 yuan, significantly undercuts competitors like Starbucks, attracting a young demographic [4]. Group 2: Imitation and Market Challenges - The brand has seen a proliferation of imitators, with over 60 similar establishments appearing across various provinces, some openly offering franchise opportunities [4][8]. - The lack of trademark registration for "People's Coffee Shop" complicates legal actions against these imitators, as the brand cannot claim infringement without a registered trademark [5][7]. Group 3: Legal and Trademark Issues - "People's Coffee Shop" has faced multiple rejections in its attempts to register the trademark, which has left the brand vulnerable to imitation and legal challenges [6][7]. - The absence of a core trademark means that while imitation may constitute unfair competition, proving the uniqueness and influence of the brand's design is challenging [7][8]. Group 4: Risks of Brand Reputation - The brand's association with the term "People" carries public implications, risking damage to public trust if imitators fail to maintain quality or safety standards [8]. - The company's decision to avoid franchising may stem from its cautious approach due to the unresolved trademark status, yet the uncontrolled growth of imitators poses a significant threat to its reputation [8].

Core Viewpoint - The ongoing trademark dispute between Jia Duo Bao and Wang Lao Ji has intensified, with both companies making significant claims regarding their rights to the "Wang Lao Ji" brand in international markets [4][6][14]. Group 1: Trademark Ownership Claims - Jia Duo Bao asserts that it acquired the overseas trademark rights for "Wang Lao Ji" in the early 2000s and has since registered the trademark in over 60 countries [4][9]. - Wang Lao Ji claims that the current trademark owner is Guangzhou Baiyunshan Pharmaceutical Holdings Co., Ltd., and that it has registered the "Wang Lao Ji" and "WALOVI" trademarks in over 100 countries [13][14]. Group 2: Recent Developments - In August 2023, Wang Lao Ji launched its international core brand "WALOVI" and introduced four international canned products [6]. - Jia Duo Bao reported victories in multiple lawsuits in Canada and the EU, defending its overseas trademark rights [9]. Group 3: Historical Context - The trademark dispute dates back to 2012 when an arbitration ruling invalidated the trademark licensing agreements between Guangzhou Pharmaceutical Group and Jia Duo Bao's parent company [14]. - In 2023, a court ruled that Jia Duo Bao must pay 317 million yuan for trademark infringement, which Jia Duo Bao plans to appeal [14].

加多宝和王老吉的海外"王老吉"商标之争继续发酵。 10月10日，加多宝集团发布关于海外"王老吉"商标所有权的声明称，加多宝集团自上世纪九十年代从王 老吉（正名王泽邦）后人手中取得祖传凉茶秘方及海外王老吉商标使用权，并于2000年初合法获得海外 王老吉商标所有权。 声明提及，为了让更多消费者认识中国的凉茶品类，加多宝集团积极开拓海外市场，在全球超过60个主 要国家和地区注册王老吉商标，巩固其市场上的地位和品牌形象。通过不断扩展营销渠道，深入市场， 加多宝集团拥有的海外王老吉品牌凉茶至今已远销全世界数十多个国家和地区。 二是关于加多宝集团蓄意误导"王老吉"境外商标的情况，王老吉称，加多宝集团所谓"侵权、假冒、不 正当竞争"的表述，是对商标法律定义的误读与误导，其通过海外离岸关联公司万捷有限公司在全球60 余个国家和地区进行恶意注册，干扰公司正常拓展海外业务。针对加多宝集团的上述恶意行径，王老吉 坚决采取维权行动。在中国澳门、中国台湾、澳大利亚、巴西、韩国、日本、德国、法国、新西兰等21 个国家/地区，以商标不使用撤销、商标无效宣告的程序对其恶意注册行为进行打击。现已有10个国家/ 地区的审理机关作出撤销其商标的决 ...

Core Viewpoint - The dispute between Jia Duo Bao Group and Wang Lao Ji Health Industry Company regarding the ownership of the overseas Wang Lao Ji trademark has escalated, with both parties claiming rights and accusing each other of malicious registration [1][2][6]. Group 1: Jia Duo Bao Group's Position - Jia Duo Bao Group asserts that it obtained the overseas Wang Lao Ji trademark rights in the early 2000s after acquiring the secret recipe from the descendants of Wang Lao Ji in the 1990s, and has since registered the trademark in over 60 countries [2][3]. - The company emphasizes its commitment to promoting Chinese herbal tea culture globally and plans to take legal action to protect its trademark rights against any infringement [3][4]. - Jia Duo Bao Group aims to maintain high-quality beverage production and expand its market presence, reinforcing its brand image internationally [4]. Group 2: Wang Lao Ji Health Industry Company's Position - Wang Lao Ji Health Industry Company claims that the rightful owner of the Wang Lao Ji trademark is Guangzhou Baiyunshan Pharmaceutical Group, which has registered the trademark in over 100 countries [6][9]. - The company accuses Jia Duo Bao Group of maliciously registering the trademark through offshore companies, disrupting its international business expansion [10][11]. - Wang Lao Ji Health Industry Company has initiated legal actions in various countries to challenge Jia Duo Bao Group's trademark registrations, with some cases already resulting in the cancellation of these registrations [10][11]. Group 3: Legal and Market Implications - The ongoing trademark dispute highlights the complexities of brand ownership and competition in the beverage industry, particularly in the context of international markets [10][11]. - Both companies are actively pursuing legal avenues to assert their claims, indicating a significant potential impact on their respective market strategies and brand positioning [10][11][13].