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日野汽车社长:不要认为中国车只是便宜
36氪· 2026-03-06 13:35
Group 1 - The president of Hino Motors, Akira Okizumi, expressed concerns about the increasing competition in the commercial vehicle sector, particularly from Chinese manufacturers, emphasizing that if Japanese vehicles are perceived as more expensive with inferior quality and after-sales service, it will negatively impact their brand and performance [4][5][6]. - Okizumi highlighted that the perception of "China = cheap" among Japanese manufacturers could lead to a loss of future opportunities, indicating a need for Japanese companies to understand the cost structure, including labor and material costs, to remain competitive [7][8]. - Hino Motors is undergoing a merger with Mitsubishi Fuso Truck and Bus Corporation to enhance synergies in non-sales areas and optimize the variety of components produced, aiming to improve efficiency without sacrificing choice [8][9]. Group 2 - The expansion of Chinese electric vehicle companies, such as BYD, into Southeast Asia is noted, with Okizumi acknowledging the growing market share of Chinese automotive firms in the region [5][6]. - In the bus sector, Hino Motors will respect the existing framework with Isuzu Motors regarding their joint venture, J-BUS, and will prioritize the bus business post-merger [9].