Core Points - The 190th Munich Beer Festival has opened in Munich, Germany, running until October 5, showcasing a strong cultural tradition despite a decline in beer consumption in Germany [1][3] - The festival atmosphere was vibrant, with citizens dressed in traditional Bavarian attire and a large turnout for the opening ceremony, including a parade and the ceremonial tapping of the first beer barrel [2][3] - Despite a decrease in overall beer consumption in Germany, the festival is expected to attract over 7 million visitors and generate approximately €1.5 billion in revenue, highlighting its significant economic impact [3][4] Industry Insights - Beer consumption in Germany has declined, with beer sales dropping to 3.9 billion liters in the first half of the year, the lowest since records began in 1993, and per capita consumption falling to about 88 liters last year [3] - The Munich Beer Festival remains a strong attraction, with its unique experience and atmosphere contributing to its enduring popularity, even as daily beer consumption decreases [4]

Group 1 - The 190th Munich Beer Festival opened on September 20 and will last until October 5, showcasing the enduring love for beer and tradition despite declining beer consumption in Germany [1][2] - The festival is expected to attract over 7 million visitors and generate approximately €1.5 billion in revenue, with 40% coming from on-site activities and the rest from hotels, restaurants, and retail across the city [2] Group 2 - Beer consumption in Germany has been under pressure, with beer sales dropping to 3.9 billion liters in the first half of this year, the lowest level recorded since 1993, and per capita consumption falling to about 88 liters last year [2] - The Munich Beer Festival has a rich history dating back to 1810 and has maintained its appeal, creating significant economic value for the city [2]