啤酒消费下滑

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第190届慕尼黑啤酒节开幕 消费下滑难挡举杯热情
Sou Hu Cai Jing· 2025-09-24 21:44
Core Points - The 190th Munich Beer Festival has opened in Munich, Germany, running until October 5, showcasing a strong cultural tradition despite a decline in beer consumption in Germany [1][3] - The festival atmosphere was vibrant, with citizens dressed in traditional Bavarian attire and a large turnout for the opening ceremony, including a parade and the ceremonial tapping of the first beer barrel [2][3] - Despite a decrease in overall beer consumption in Germany, the festival is expected to attract over 7 million visitors and generate approximately €1.5 billion in revenue, highlighting its significant economic impact [3][4] Industry Insights - Beer consumption in Germany has declined, with beer sales dropping to 3.9 billion liters in the first half of the year, the lowest since records began in 1993, and per capita consumption falling to about 88 liters last year [3] - The Munich Beer Festival remains a strong attraction, with its unique experience and atmosphere contributing to its enduring popularity, even as daily beer consumption decreases [4]
【环球财经】德国啤酒消费下滑 慕尼黑“举杯”热情依旧
Xin Hua She· 2025-09-24 14:29
开幕当天中午12时,随着全场齐声倒计时,慕尼黑市长迪特尔·赖特尔举起木槌,重重挥向一个巨大木 桶的金属龙头,两次敲击后新鲜啤酒喷涌而出。 但近年来,人们的消费喜好逐渐发生变化。德国联邦统计局的数据显示,今年上半年,德国啤酒销量降 至39亿升,创下1993年有记录以来的半年最低水平;人均啤酒消费量也一路下滑,去年仅约88升。 这一延续两个多世纪的盛会未来是否会受到影响?慕尼黑啤酒节负责人克里斯蒂安·沙普夫直言并不担 心。"它已有215年历史,始终保持着强大吸引力。"他告诉新华社记者,啤酒节营造的独特体验氛围不 可替代。 慕尼黑市民阿明·朱梅尔自1990年以来年年参加啤酒节。他向记者展示主办方自1950年起为他的家庭预 留的"常客桌"。"节日期间,我几乎每天都在这里。"他说,这就是"纯粹的快乐"。 开幕当天下午,慕尼黑气温升至29摄氏度。主办方表示,这是"最适合喝啤酒的天气"。现场14个大型帐 篷内一座难求,众多小型帐篷前也排起长队。 本届啤酒节开幕式的盛况与德国啤酒消费日渐承压的趋势形成鲜明对照。 始于1810年的慕尼黑啤酒节,在20世纪中后期曾因德国经济快速增长而迎来繁荣。彼时,本土啤酒消费 呈井喷式增长,啤 ...