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林小海变革奏效,上海家化净利润暴涨149%
FBeauty未来迹· 2025-10-27 14:20
Core Viewpoint - Shanghai Jahwa's Q3 2025 performance report shows significant growth in revenue and profit, driven by strategic focus on core brands and online channels [3][4][37] Financial Performance - For the first three quarters of 2025, the company reported revenue of 4.961 billion yuan, a year-on-year increase of 10.8% [3][4] - Net profit reached 405 million yuan, up 149.1% year-on-year, while the net profit excluding non-recurring items was 231 million yuan, reflecting a 92.4% increase [3][4] Product Performance - The beauty segment saw a remarkable 2.7 times year-on-year growth in all-channel revenue, with online sales in domestic business increasing by 1.7 times [3] - Three major billion-yuan products emerged as key growth drivers: Liushen mosquito repellent egg, Yuze second-generation barrier repair cream, and Baicaojis new Seven White mud mask [5][9] Brand Strategy - The company implemented a "four focus" strategy: focusing on core brands, brand building, online channels, and efficiency improvement, leading to a positive brand-driven growth cycle [3][14][37] - Significant brand renovations occurred under this strategy, including the rebranding of Yuze and the introduction of new products targeting younger demographics [14][19][17] Competitive Advantages - Shanghai Jahwa's core competitive advantages include rich brand assets, supply chain advantages, and strong R&D capabilities [29][30] - The company has invested 1.3 billion yuan in R&D in the first nine months of 2025, a 25% increase year-on-year, with cumulative R&D investment nearing 900 million yuan over six years [33][36] Market Position - The company's brands, including Liushen, Yuze, Baicaojie, and others, have shown double-digit growth in transaction volume and value, with some brands experiencing triple-digit growth [27][30]