| | | | | 单位:元 币种:人民币 | | --- | --- | --- | --- | --- | | | | 本报告期 | | 年初至报告期 | | 项目 | 本报告期 | 比上年同 | 年初至报告期末 | 末比上年同期 | | | | 期增减变 | | 增减变动幅度 | | | | 动幅度(%) | | (%) | | 营业收入 | 1, 482, 800, 943. 87 | 28. 29 | 4. 961. 138. 628. 45 | 10. 83 | | 利润总额 | 154, 389, 686. 32 | 不适用 | 452, 410, 265. 77 | 152. 44 | | 归属于上市公司股东的 | 139.570.697.84 | 不适用 | 405, 328, 384. 49 | 149. 12 | | 净利润 | | | | | | 归属于上市公司股东的 | | | | | | 扣除非经常性损益的净 | 9.587.066. 37 | 不适用 | 230, 907, 364. 81 | 92. 35 | | 利润 | | | | | 2 0 2 5年前三季度， 亿元级单品 ...

上海家化方面介绍，从战略上看，品牌梯队化作战与核心单品策略的价值持续释放，"细分品类突破 +战略大单品培育+营销创新"的组合式打法，已形成驱动品牌增长的强大飞轮。前三季度，公司率先跑 出三大亿元级单品——六神驱蚊蛋、玉泽第二代屏障修护面霜、佰草集新七白大白泥，并带动整体品牌 业绩增长。 "三季度业绩的持续增长，标志着上海家化已从阶段性修复迈入更具确定性的可持续增长轨道。多个亿 元级单品脱颖而出与新品孵化能力的持续增强宣告了品牌价值的全面回归。"上海家化相关负责人称， 公司正由渠道驱动转向品牌驱动的健康增长模式。 上海家化三季报显示，继上半年业绩实现反弹后，公司在三季度延续良好增长态势。其中第三季度表现 亮眼，营业收入同比增长28.3%，分品类看，美妆业务全渠道收入同比增长2.7倍；分渠道看，国内业务 线上渠道收入同比增长1.7倍，国内业务中，线上收入贡献占比首次过半。 前三季度公司围绕产品创新、营销升级与渠道优化协同发力，逐步释放经营效能，培育了多个亿元大单 品，并有多个新品持续爆发。此外，公司期末应收账款同比下降21.4%，存货同比下降18.2%，经营性 现金流同比大幅上升172.8%，经营质量改善，为达成 ...

本报讯(记者金婉霞)10月27日晚，上海家化（600315）联合股份有限公司(以下简称"上海家化")发布 2025年第三季度业绩报告。报告显示，今年前三季度，上海家化实现营业收入49.61亿元，同比增长 10.8%；净利润4.05亿元，同比增长149.1%；扣非净利润2.31亿元，同比增长92.4%。 此外，截至2025年三季度末，上海家化的期末应收账款同比下降21.4%，存货同比下降18.2%，经营性 现金流同比大幅上升172.8%。 今年以来，上海家化聚焦核心品牌，逐渐达成了阶段性目标。从战略上看，上海家化执行品牌梯队化与 核心单品策略，形成了"细分品类突破+战略大单品培育+营销创新"的组合式打法。今年前三季度，上 海家化率先跑出三大亿元级单品：六神驱蚊蛋、玉泽第二代屏障修护面霜、佰草集新七白大白泥。到第 三季度，上海家化的收入同比增长28.3%，其中，美妆业务全渠道收入同比增长2.7倍；国内业务线上渠 道收入同比增长1.7倍，表明公司逐渐转向了由品牌驱动业绩增长的正循环。 上海家化方面表示，公司是国内最早成立研发中心的日用化妆品企业之一，35年的研发积累不仅构建了 完善的研发创新体系，更为新品面市、产品 ...

Core Viewpoint - Shanghai Jahwa has demonstrated significant improvement in its financial performance, with a notable revenue increase in the second quarter, reflecting the effectiveness of its ongoing reform strategies [5][20]. Financial Performance - In the first half of 2025, Shanghai Jahwa achieved a revenue of 3.48 billion yuan, representing a year-on-year growth of 4.8% [5]. - The net profit for the same period was 270 million yuan, showing an increase of 11.7% [5]. - The second quarter alone saw a remarkable revenue growth of 25.4%, with beauty product sales increasing by 55.7% across all channels [5]. - Online sales across all brands in China recorded a 34.6% year-on-year growth [5]. - Accounts receivable decreased by 25.7%, and inventory reduced by 20.6%, while operating cash flow rose by 39.7% year-on-year [5]. Strategic Focus - The company has implemented a "four focus" strategy, which includes enhancing organizational capabilities, brand building, channel optimization, and operational quality improvement [5][20]. Product Innovation - Shanghai Jahwa has successfully launched several star products, including an upgraded portable mosquito repellent from the Liushen brand, which topped the Tmall sales chart [7]. - The new "Qinghao" cream series from the maternal and infant brand Qichu has gained significant market traction, achieving double-digit growth despite industry challenges [13]. - The Baicaoji brand has revitalized its product line with the "New Seven White" series, leading to over 50% growth in the second quarter [11]. Brand Marketing and Channel Optimization - The company has made significant strides in brand marketing, with Liushen launching a Pokémon collaboration to attract younger consumers, resulting in over 30% sales growth during the 618 shopping festival [17]. - The high-end brand Shuangmei has successfully positioned itself in the premium market, achieving top sales in the high-end essence oil category during the 618 event [15][18]. - The company has enhanced its online presence through effective collaborations with influencers and targeted marketing strategies, leading to substantial increases in brand visibility and sales [18]. Future Outlook - Looking ahead, Shanghai Jahwa has clear plans to maintain its growth momentum, focusing on product innovation and market trend alignment to solidify its position as a leading domestic brand [20].