Core Insights - Ford Motor Company launched a new global brand proposition "Ready Set Ford" at the Guangzhou Auto Show, categorizing its products into four segments: "Leisure Wild," "Exploration Wild," "Hardcore Wild," and "Race Wild" to cover outdoor vehicle scenarios [2][3] - The company has established a diverse product matrix in the Chinese market, including fuel, plug-in hybrid, and pure electric vehicles, which supports the new "four-level wild" strategy [2] - Two key models showcased at the event are the Ford Mustang Mach-E, the world's first "all-terrain camping SUV" with a starting pre-sale price of 229,800 yuan, and the new Ford Mondeo, which features flagship performance and spacious design [2] Product Matrix - The "Exploration Wild" family includes models such as the hardcore convertible off-road vehicle Ford Bronco, the professional off-road truck Ford Ranger, the race-level new Ford F-150 Raptor, and the exploration-focused Ford Explorer [3] - Ford aims to convey that its vehicles are reliable partners for users, whether for urban commuting or conquering extreme off-road conditions, emphasizing their versatility with the tagline "can be city, can be wild, can be fun" [3]