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福特发布“放天性 去野行”品牌主张,“四级野”覆盖户外生活全领域
Jing Ji Guan Cha Wang· 2025-11-25 16:02
在11月21日开幕的广州车展上,福特汽车发布了全球全新品牌主张——"Ready Set Ford(放天性,去野行)",并将旗下产品分为"休闲 野""探索野""硬核野""赛级野"四个级别,全面覆盖与探索和越野相关的户外用车场景。 除了福特智趣烈马和蒙迪欧两大明星车型外,福特"探索野行"家族产品矩阵登场。代表"硬核野"的纯血敞篷越野车福特烈马和专业级山野 利器福特游骑侠Ranger,代表"赛级野"的新福特F-150猛禽,以及代表"探索野"的福特探险者等车型悉数亮相福特展台,共同呈现福特品牌 在越野和户外生活方式领域的深厚底蕴与强大实力。 通过此次发布会,福特品牌向外传达的主旨在于:无论是城市通勤中的穿梭,还是野外极限路况的征服,福特车型都以"可城、可野、可 玩"的全能实力,成为用户探索生活中的可靠伙伴。 福特汽车在越野和赛事领域一直有着较高的知名度和专业实力,这是其此次发布全新品牌主张的基础所在。而在中国市场,福特已搭建起 包括燃油、插电式混合动力、纯电动等不同动力形式的产品矩阵,这也为其全面的"四级野"提供了直接条件。 此次车展上,福特带来两款明星车型——福特智趣烈马和福特新蒙迪欧。其中,全球首款"全地形露营S ...
广州车展|打出“野行”组合拳 福特汽车场景化战略开拓高增长细分市场
Zhong Guo Jing Ying Bao· 2025-11-23 07:33
以动力配置为例,福特智趣烈马同时提供增程与纯电两种动力选择,是同级唯一同平台具备"双栖"动力 选择的车型。福特智趣烈马纯电版搭载105.4kWh超大容量电池,CLTC续航里程高达650公里;而增程 版则拥有超过1220公里的综合续航和220公里的纯电续航。 作为福特品牌运动驾控代表,福特蒙迪欧历经多代演进,始终保持着对驾驶乐趣与优雅格调的双重追 求。福特新蒙迪欧以全能产品力升级,全面满足"悦己"的驾驶激情与"悦家"的实用需求,成为中高级轿 车市场中实力出众的"动感大轿车",重新定义市场价值标杆。 本届广州车展,除了福特智趣烈马以及新蒙迪欧两大车型外,福特"探索野行"家族产品矩阵也集结登 场。代表"硬核野"的纯血敞篷越野车福特烈马和专业级山野利器福特游骑侠Ranger,代表"赛级野"的新 福特F-150猛禽,以及代表"探索野"的福特探险者等车型悉数亮相福特展台,共同呈现福特品牌在越野 和户外生活方式领域的深厚底蕴与强大实力。 (文章来源:中国经营报) 11月21日,第二十三届广州国际汽车展览会(以下简称"广州车展")开幕。有关数据显示,今年广州车 展共展出1085台展车,其中全球首发新车93台,而新能源车型达6 ...
放天性 去野行,智趣烈马、新蒙迪欧双星闪耀,福特全明星阵容登陆2025广州车展
Zhong Guo Qi Che Bao Wang· 2025-11-21 08:43
2025年11月21日,第二十三届广州国际汽车展览会(下称"广州车展")在广交会展馆开幕。本届广州车展,福特汽车以"放天性,去野行"为主题,携旗 下多款备受瞩目的明星车型亮相,以"休闲野"、 "探索野"、 "硬核野"、 "赛级野"丰富的"野行"产局矩阵,登陆"户外主题乐园"风格展台,全场景呈现福特 品牌传承百年的户外探索精神。而"动感大轿车"——新福特蒙迪欧也首发亮相本届广州车展福特汽车展台。 福特智趣烈马基于福特"福域"原生智能新能源架构打造,整合了福特百年专业技术积淀与中国领先的智能新能源技术,打破了场景的边界,以十二项同 级唯一的场景的解决方案,带来"可城、可玩、可野"的全场景体验,将汽车从交通工具,转变为精彩户外生活的赋能工具。 Ready Set Ford:放天性,去野行 作为全球汽车领域户外生活方式的引领品牌,今天,福特中国正式推出全新全球品牌主张—"Ready Set Ford—放天性,去野行"。"Ready Set Ford "源自 起跑英文口令"Ready, Set, Go",意在表达福特所蕴含的势能,就像是发令枪一样随时就位,向每一位心怀梦想的行动派发出邀请,当你准备好时,福特就是 那股最 ...
江铃汽车战略性调整渠道资源
Zheng Quan Ri Bao· 2025-09-23 16:27
Core Insights - Jiangling Motors has announced two strategic initiatives: entrusting Ford Motor Sales Service (Shanghai) Co., Ltd. for comprehensive distribution services of Ford brand passenger cars and pickups in China, and jointly increasing capital in Jiangling Ford Automotive Technology (Shanghai) Co., Ltd. to settle its debts [1][4] Channel Resource Optimization - Jiangling Motors is a significant player in the Chinese automotive industry, involved in R&D, manufacturing, sales, and service. Ford holds a 32% stake in Jiangling Motors [2] - The channel integration aims to expand the number of sales channels from over 100 to more than 300, primarily focusing on passenger vehicles [2][3] - The integrated channel will allow for resource sharing and complementary advantages, simplifying the purchasing experience for consumers by focusing solely on the Ford brand [3] Management and Dealer Opportunities - Jiangling Motors will maintain control over key aspects such as vehicle pricing and marketing budgets, despite delegating distribution services to Ford's subsidiary [3] - Dealers will benefit from broader product authorizations, allowing them to sell both Jiangling Ford and Changan Ford products, enhancing their market opportunities [3] Capital Increase and Debt Settlement - Jiangling Motors and Ford plan to increase capital in Jiangling Ford (Shanghai) by 2.478 billion yuan, with Jiangling contributing 1.264 billion yuan through debt-to-equity conversion and Ford contributing 1.214 billion yuan in cash [4] - The capital increase will help settle Jiangling Ford's existing debts, which total 2.296 billion yuan, with 1.47 billion yuan owed to Jiangling Motors [4] Focus on New Energy and Intelligent Technology - The partnership between Jiangling Motors and Ford has evolved since Ford acquired a 32% stake in 1995, with significant product launches in the commercial vehicle sector [5] - The recent channel integration is seen as a milestone in their collaboration, aligning with the industry's shift towards new energy and intelligent technology [6] - Jiangling Ford has recently launched the "Smart and Fun" model, integrating advanced intelligent and electric technologies, with more products in the pipeline [6] Business Strategy and Future Outlook - Jiangling Motors aims to strengthen its core competitiveness in the light commercial vehicle sector while expanding passenger vehicle sales through channel integration [7] - The company will continue to operate independently in export markets, with the new Ford subsidiary focusing solely on the Chinese market [7] - Future collaboration with Ford will emphasize product innovation, technology development, and market expansion, aiming to accelerate the electrification and intelligent transformation of their product lineup [7]