因地制宜设假期
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“雪假”不只是“旅游假”,因地制宜设假期或是趋势
Nan Fang Du Shi Bao· 2025-12-01 07:16
Core Insights - The introduction of "snow holidays" in provinces like Xinjiang and Jilin aims to boost tourism and enhance student engagement in winter sports, following the earlier implementation of spring and autumn holidays in provinces such as Zhejiang, Sichuan, and Guangdong [1][2] - The "snow holiday" concept is part of a broader strategy to stimulate cultural and tourism consumption by creating additional vacation time outside of the fixed statutory holidays [1][2] - Local governments are encouraged to develop unique holidays based on regional characteristics to promote tourism and economic growth, as highlighted by the National Development and Reform Commission's initiative [2][3] Group 1 - The "snow holiday" in Jilin is specifically designed to promote the ice and snow market, offering free admission to students at tourist attractions and discounts for parents [1][2] - The initiative is expected to activate the winter tourism market by encouraging family participation in ice and snow activities [1][2] - The implementation of "snow holidays" is supported by policies that prioritize time off for parents to accompany their children, enhancing family bonding and community engagement [2] Group 2 - The concept of "snow holidays" is seen as a means to improve student health, broaden their horizons, and foster family harmony, beyond just tourism [2] - Local governments are exploring the establishment of holidays that reflect local cultural resources, such as a potential "scented pouch holiday" to promote traditional culture [3] - While local holidays may primarily attract regional tourists, there is a need to develop strategies to draw in visitors from outside the area to maximize economic benefits [3]
“雪假”不只是“旅游假” 因地制宜设假期或是趋势
Nan Fang Du Shi Bao· 2025-12-01 00:20
Core Viewpoint - The introduction of "snow holidays" in provinces like Xinjiang and Jilin aims to boost tourism and enhance family engagement in winter sports, while also promoting student health and cultural experiences [1][2]. Group 1: Policy Implementation - The "snow holiday" concept is rapidly being adopted in provinces such as Xinjiang and Jilin, following the earlier implementation of spring and autumn holidays in regions like Zhejiang, Sichuan, and Guangdong [1]. - Jilin's "ice and snow holiday" specifically targets compulsory education students without encroaching on existing winter and summer breaks [1]. Group 2: Economic Impact - The introduction of spring and autumn holidays has shown a positive impact on the tourism market, particularly during off-peak seasons, indicating a trend towards enhancing tourism consumption [1]. - The "snow holiday" is expected to invigorate the winter tourism market by encouraging family participation in ice and snow activities, thus driving economic benefits for local tourism sectors [1][2]. Group 3: Educational and Social Benefits - Beyond economic gains, "snow holidays" are designed to improve student physical fitness, broaden their horizons through educational activities, and foster family bonding [2]. - The initiative aligns with national policies aimed at promoting the ice and snow economy, as outlined in the State Development and Reform Commission's plan for revitalizing the Northeast region [2]. Group 4: Local Adaptation and Future Trends - The concept of establishing local holidays based on regional characteristics is gaining traction, allowing for tailored approaches to tourism and cultural promotion [3]. - While local holidays may primarily attract regional tourists, there is a need to explore strategies to draw in visitors from outside the area to maximize economic benefits [3].