Investment Rating - The report maintains a "Recommended" rating for the company, indicating an expected stock price increase of over 15% relative to the benchmark index [5][12]. Core Views - The company has shown significant improvement in operations and profitability, with a 9.3% year-on-year increase in revenue to 840 million yuan and an 18.1% increase in net profit to 130 million yuan for the first half of 2025 [1]. - The company is progressing with both organic growth and strategic investments, including a partnership with a well-known local brand to enhance its supply chain and operational efficiency [3]. Summary by Sections Financial Performance - In Q2 2025, the company achieved revenue of 470 million yuan, a 13.5% increase year-on-year, and a net profit of 90 million yuan, up 31.4% year-on-year [1]. - The company's gross margin improved to 28.2%, a 1.9 percentage point increase year-on-year, primarily due to lower pork raw material costs [2]. Business Segments - The catering segment performed well, with revenue of 110 million yuan in Q2 2025, reflecting a 26.2% year-on-year growth, driven by synergies between large clients and retail operations [2]. - Retail sales saw significant growth, with sales from major platforms like Hema and Meituan increasing by over 187% and nearly 90% respectively [2]. Future Outlook - The company aims to open 1,000 new stores by 2025, with a successful strategic investment in a local brand expected to enhance capacity utilization [3]. - Revenue projections for 2025-2027 are estimated at 1.90 billion, 2.12 billion, and 2.29 billion yuan, with corresponding net profits of 290 million, 320 million, and 350 million yuan [4][3].

Core Viewpoint - The company reported a slight increase in revenue and non-net profit for Q1 2025, driven by stable store operations and rapid growth in group meal services [2][3] Financial Performance - In Q1 2025, the company achieved revenue of 370 million yuan, a year-on-year increase of 4.45% [1] - The net profit attributable to shareholders was 37.2 million yuan, a year-on-year decrease of 6.13% [1] - The non-net profit attributable to shareholders was 38.9 million yuan, a year-on-year increase of 3.33% [1] - Basic earnings per share remained stable at 0.16 yuan compared to the same period last year [1] Business Segments - The revenue from franchise stores, direct stores, and group meal services in Q1 2025 was 265 million, 6 million, and 93 million yuan, reflecting changes of 2.75%, -10.16%, and 11.75% respectively compared to the previous year [2] - Revenue by region in Q1 2025 was 305 million, 32 million, 11 million, and 21 million yuan for East China, South China, North China, and Central China, with year-on-year changes of 4.53%, 8.07%, -9.52%, and 8.08% respectively [2] Profitability Metrics - The gross profit margin in Q1 2025 was 25.47%, a decrease of 0.45 percentage points year-on-year [3] - The net profit margin was 10.04%, down 1.35 percentage points from the previous year [3] - The company’s expense ratio improved slightly to 10.82%, a decrease of 0.18 percentage points year-on-year [3] Future Projections - The company is expected to achieve revenues of 1.823 billion, 2.015 billion, and 2.236 billion yuan for 2025-2027, with year-on-year growth rates of 9.1%, 10.5%, and 11.0% respectively [4] - Projected net profits for the same period are 268 million, 293 million, and 315 million yuan, with changes of -3.3%, 9.5%, and 7.4% respectively [4] - Corresponding EPS for 2025-2027 are expected to be 1.12, 1.22, and 1.31 yuan, with PE ratios of 16.4X, 15.0X, and 14.0X based on the closing price of 18.33 yuan on April 29 [4]

Core Insights - The company has observed a continuous decline in single-store revenue for both its own and non-Babi brands over the past few years, but there has been a slow recovery since the second half of last year, albeit at a weaker pace compared to Babi brands [1] - The company is currently refining its product and store models for new business formats such as bagel shops and noodle restaurants, with plans to consider market franchising once the store model matures [1] - In the catering business, the company is expanding through both traditional and new business channels, with new business channels experiencing over 30% growth, now accounting for approximately 40% of total revenue [1] Business Performance - The retail channel has seen over 60% year-on-year growth, with significant contributions from fresh e-commerce platforms, Tmall, JD.com, and Douyin, which together make up nearly 50% of the new business channel [1] - The company aims to deepen collaborations with high-potential clients, such as Yonghui Supermarket, to expand sales and create more successful case studies [1] Profitability Outlook - The company expects the gross margin for its catering business to remain at the same level as in 2024, despite potential adverse impacts from new client types, which will be mitigated through further efficiency improvements [2]