奶龙为何会在海外爆火？12月17日，出品方第七印象文化传媒（深圳）有限公司的品牌负责人胡云馨告诉南都N视频记者，奶龙的海外传播并不依赖复杂 台词，而是通过表情、肢体、节奏与情绪推进故事，使其具备跨语言理解能力。一位来自印度尼西亚的网友透露，奶龙的周边在当地很容易买到，他也买 了一个钥匙扣。 近日，动画《奶龙之奇妙冒险》正在热播。而在海外平台上，奶龙也积累了超高人气。TikTok单条视频收获上百万点赞、表情包全球下载量突破50万次、 YouTube单集播放量直逼500万......这一原创IP正是出自广东深圳。 谈及是否会根据不同国家的情况作出相应调整，胡云馨解释，IP形象是品牌识别的基础，不会轻易改变。但在内容表达层面，会进行适度本地化调整。 她举例，"不同地区在节奏偏好、笑点密度、内容尺度上存在差异，我们会通过数据分析进行内容微调，而不是'一条内容打全球'。在情节设置上，则会 避免过度文化特指，减少理解门槛，让不同地区的观众都能看得懂并喜欢。" 奶龙的周边也受到热捧。南都记者注意到，在海外社交平台上，有不少网友在交流购买攻略。 奶龙多条视频在海外平台收获上百万点赞。 海外用户热衷二创 奶龙是动画片《奶龙之奇 ...

Core Insights - The animated series "Nai Long's Wonderful Adventure" is gaining immense popularity overseas, with significant engagement on platforms like TikTok and YouTube, indicating a successful original IP from Shenzhen, Guangdong [1][2] Group 1: Overseas Popularity - "Nai Long" has achieved high engagement on TikTok, with individual videos receiving millions of likes, and YouTube episodes nearing 5 million views [1][2] - The character's appeal lies in its ability to communicate through expressions and emotions rather than complex dialogue, enhancing cross-language understanding [1][2] Group 2: User-Generated Content - The series has seen a "breakout effect" with many user-generated videos on TikTok, indicating a strong self-propagation among overseas users [2] - The global download of "Nai Long" stickers has surpassed 500,000, showcasing its integration into user interactions [2] Group 3: Localization Strategy - The company plans to make slight local adjustments in content expression while maintaining the core IP identity, avoiding excessive cultural specificity [3] - Data analysis will guide content tweaks to cater to regional preferences in pacing, humor, and content sensitivity [3] Group 4: Brand Expansion and Recognition - "Nai Long" has been recognized at international film festivals, winning awards and nominations, reflecting a growing global acknowledgment of Chinese original IPs [4] - The company aims to extend the character's lifecycle by developing a comprehensive content matrix, including short videos, books, and music [5] Group 5: Commercialization and Experience - The company has partnered with over 200 brands to develop derivative products, aiming to bring the "Nai Long" IP into real-life applications [5] - There is an exploration of new business models that integrate "IP + offline experiences" in various venues, enhancing emotional connections with the audience [5]