前不久，深圳迎来特区45周年庆，用万架无人机的表演，再次坐实自己的财大气粗。 在现场，不仅能看到各种深圳地标元素，还能纵览被捧上天的金主爸爸，只是有一幕把人看懵了：这团黄色的不明物体究竟是啥？ 有人以为是机器人在捡荔枝，有人说是苹果也砸了钱。这众说纷纭的场面，堪比误入追星机场时追问"这是谁啊"的画面。 直到切换至全景视角，才恍然大悟原来是cos《创世纪》的奶龙，进而才知道，这个整天喊着"我的大肚肚，真的很酷酷"的角色竟然是深户——背后的运 营公司第七印象2017年在深圳成立。"那就奶龙特区四十五周年生日快乐"的祝福随即被送上。 图源：小红书@冰冰、@胆小菇o_0、@Niki栗栗子 事实上，这并不是奶龙第一次上天。早在去年国庆，奶龙就前往香港"举办"个人无人机表演，深圳湾两岸共享着同一个"大肚肚"。 图源：小红书@打工人吃饭日记 01 深圳是座巨大的奶龙痛城 随地大小龙的"盛世"，或许是从深圳开始的。 深圳前海片区作为奶龙去年年底乔迁的新家，据说只要有黄色，就会有奶龙的一席之地。就连过年，也要给奶龙增加点喜庆。 图源：小红书@Kratos 现实虽然没有那么邪乎，但"奶龙经济特区"却也不是浪得虚名的。 两年前，自 ...

Core Insights - The 15th China International Animation Expo concluded successfully, attracting over 600 companies and more than 2,000 animation IPs from over 40 countries and regions [1][3] - The event saw nearly 100,000 attendees, with over 20,000 being professional visitors, and generated a cooperation intention amounting to 1.56 billion yuan [3][5] - The expo showcased a new "professional exhibition + industrial town" model, enhancing the integration of exhibition and industry [6][8] Event Performance - The expo attracted nearly 100,000 visitors, including over 20,000 professionals, and over 45,000 participated in public activities [3] - The intention for cooperation from participating companies reached 15.6 billion yuan, with three projects exceeding 100 million yuan and 35 projects over 10 million yuan [3][8] - Online and offline sales during the event totaled 1.8 billion yuan [3] Government Support - Dongguan announced a plan to invest 120 million yuan in industrial support funds to promote high-quality development in the animation and toy industries [5] - The establishment of the first national technical trade measures research and evaluation work station for the toy service sector was also announced [5] Innovative Exhibition Model - The expo adopted an innovative "professional exhibition + industrial town" model, facilitating a shift from a single exhibition to a full industrial chain park [6][8] - The model included a 24/7 online toy center and five offline selection centers, promoting a continuous operational system [6] International Collaboration - The expo featured a "Global Film and Animation Creation Hall," attracting IPs from over 40 countries, with Thailand as the guest country [11] - International industry leaders shared cutting-edge animation concepts and experiences, enhancing global collaboration [11][14] Economic Impact - The event generated significant sales, with 45 exhibitors achieving over 500,000 yuan in offline sales, and a total online transaction exceeding 1 billion yuan [10] - Major deals included 1.08 billion yuan in cooperation agreements and multiple projects exceeding 10 million yuan [8][9] Cultural Exchange - The expo facilitated cultural exchanges through various activities, including the "China-Japan-Korea Animation Culture Exchange Conference" [13] - It provided a platform for over 150 cooperation intentions between international and domestic companies [13] Community Engagement - The event integrated local cultural and tourism resources, enhancing community participation through themed activities and transportation services [17][19] - The "潮流东莞 漫游未来" city space art exhibition added to the cultural atmosphere, promoting local tourism [19] Future Prospects - The expo is seen as a new starting point for the high-quality development of China's animation and toy industry, with ongoing support from local government initiatives [23] - The integration of animation into urban life is expected to enhance cultural influence and stimulate tourism [23]

Core Insights - The 15th China International Animation and Comic Copyright Protection and Trade Expo concluded successfully, attracting nearly 100,000 attendees, including over 20,000 professional visitors [1] - The total intended cooperation amount from participating companies reached 1.56 billion yuan, with three projects exceeding 100 million yuan and 35 projects above 10 million yuan [1] - The event showcased a new "professional exhibition + industrial town" model, enhancing the synergy between exhibitions and the local animation and toy industry [2] Group 1 - The expo generated online and offline sales of 180 million yuan [1] - Notable IPs and projects secured significant cooperation agreements, including Mantao Cultural Creative Company with 120 million yuan in orders and 22 intended cooperation projects [1] - The expo's innovative approach included a "4+365" system, integrating a 13,000 square meter space for year-round operations [2] Group 2 - Dongguan plans to invest 120 million yuan in industry support funds to promote high-quality development in the animation and toy sectors [2] - The event featured a series of cultural and tourism activities, enhancing the local cultural landscape and promoting consumer engagement through themed bus routes [2] - The establishment of the first national WTO/TBT-SPS technical trade measures research and evaluation work station for the toy service sector fills a gap in specialized trade services in the domestic toy industry [2]

Core Insights - Guangdong's cultural industry is expanding globally, leveraging unique cultural elements and advanced technology to enhance its soft power and market reach [1][8] - The success of IPs like "Nai Long" demonstrates the potential for Chinese cultural products to resonate with international audiences, particularly among younger demographics [3][4] - The integration of AI and technology in cultural products is creating new opportunities for innovation and market expansion [9][10] Group 1: Cultural Industry Expansion - Guangdong's cultural products and services account for nearly 40% of China's total cultural exports, reaching over 160 countries and regions [1] - The "Nai Long" IP has successfully penetrated international markets, with products being sold in 57 countries through partnerships with brands like Miniso [6] - The gaming sector in Guangdong has seen significant growth, with overseas revenue reaching 423.6 billion yuan, marking a 9.9% increase [7] Group 2: Technological Integration - The 21st China (Shenzhen) International Cultural Industries Fair showcased the fusion of culture and technology, featuring AI applications like robots performing traditional arts [9][10] - Companies like Shenzhen Ganyin Technology are innovating with smart musical instruments, achieving global sales through platforms like Amazon [10][11] - The rise of AI in cultural products is enhancing the global competitiveness of Guangdong's manufacturing sector, with the AI industry in the province exceeding 220 billion yuan [11] Group 3: Policy Support - Guangdong has introduced a comprehensive policy package to support the cultural industry's high-quality development, emphasizing the importance of international market expansion [13] - The policy includes financial incentives for overseas projects, such as subsidies for micro-short films aimed at international audiences [13]

Group 1 - The core theme of the exhibition in the Qianhai area is "Culture + Technology," showcasing nearly 20 cultural enterprises from Qianhai, highlighting the development of the cultural industry in the Greater Bay Area [1][2] - The exhibition features a significant presence of Hong Kong-funded enterprises, accounting for over one-third of the participants, with notable companies like Deying Trading and Seventh Impression showcasing their cultural IPs [1] - The event marks the fourth consecutive year for Qianhai's participation, with a diverse range of exhibits covering digital creativity, cultural IP, smart imaging, film and animation, and modern fashion [1][2] Group 2 - The launch of the Qianhai Sports Intellectual Property and Event Resource Trading Platform, co-built by the Qianhai Management Bureau and the Southern Cultural Property Exchange, signifies a new initiative in sports and cultural resource management [2] - The "Bay Area Eye" project, a collaboration between the online literature giant Yuwen Group and local publishing and broadcasting groups, will establish the world's first offline "Yuwen Book Garden" in Qianhai [2] - New entrants like Twenty-Four Creative and Holographic Era are focusing on the integration of cultural creativity with digital art and immersive experiences, showcasing innovative projects at the exhibition [2]