奶龙为何会在海外爆火？12月17日，出品方第七印象文化传媒（深圳）有限公司的品牌负责人胡云馨告诉南都N视频记者，奶龙的海外传播并不依赖复杂 台词，而是通过表情、肢体、节奏与情绪推进故事，使其具备跨语言理解能力。一位来自印度尼西亚的网友透露，奶龙的周边在当地很容易买到，他也买 了一个钥匙扣。 近日，动画《奶龙之奇妙冒险》正在热播。而在海外平台上，奶龙也积累了超高人气。TikTok单条视频收获上百万点赞、表情包全球下载量突破50万次、 YouTube单集播放量直逼500万......这一原创IP正是出自广东深圳。 谈及是否会根据不同国家的情况作出相应调整，胡云馨解释，IP形象是品牌识别的基础，不会轻易改变。但在内容表达层面，会进行适度本地化调整。 她举例，"不同地区在节奏偏好、笑点密度、内容尺度上存在差异，我们会通过数据分析进行内容微调，而不是'一条内容打全球'。在情节设置上，则会 避免过度文化特指，减少理解门槛，让不同地区的观众都能看得懂并喜欢。" 奶龙的周边也受到热捧。南都记者注意到，在海外社交平台上，有不少网友在交流购买攻略。 奶龙多条视频在海外平台收获上百万点赞。 海外用户热衷二创 奶龙是动画片《奶龙之奇 ...

Core Insights - The animated series "Nai Long's Wonderful Adventure" is gaining immense popularity overseas, with significant engagement on platforms like TikTok and YouTube, indicating a successful original IP from Shenzhen, Guangdong [1][2] Group 1: Overseas Popularity - "Nai Long" has achieved high engagement on TikTok, with individual videos receiving millions of likes, and YouTube episodes nearing 5 million views [1][2] - The character's appeal lies in its ability to communicate through expressions and emotions rather than complex dialogue, enhancing cross-language understanding [1][2] Group 2: User-Generated Content - The series has seen a "breakout effect" with many user-generated videos on TikTok, indicating a strong self-propagation among overseas users [2] - The global download of "Nai Long" stickers has surpassed 500,000, showcasing its integration into user interactions [2] Group 3: Localization Strategy - The company plans to make slight local adjustments in content expression while maintaining the core IP identity, avoiding excessive cultural specificity [3] - Data analysis will guide content tweaks to cater to regional preferences in pacing, humor, and content sensitivity [3] Group 4: Brand Expansion and Recognition - "Nai Long" has been recognized at international film festivals, winning awards and nominations, reflecting a growing global acknowledgment of Chinese original IPs [4] - The company aims to extend the character's lifecycle by developing a comprehensive content matrix, including short videos, books, and music [5] Group 5: Commercialization and Experience - The company has partnered with over 200 brands to develop derivative products, aiming to bring the "Nai Long" IP into real-life applications [5] - There is an exploration of new business models that integrate "IP + offline experiences" in various venues, enhancing emotional connections with the audience [5]

Core Insights - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference emphasizes the integration of cultural technology, cultural manufacturing, digital creativity, and cultural export, aligning with the province's new policy package aimed at high-quality cultural industry development [6][8]. Cultural Industry Overview - In the first three quarters of 2025, Guangdong's cultural enterprises generated over 2 trillion yuan in revenue, maintaining the highest total revenue in the country [6]. - The province's operating performance in the cultural sector is robust, with a total of 35,600 performances and revenue of 6.356 billion yuan, leading the nation [6]. Regional Performance - Guangzhou's cultural industry saw 3,707 entities with revenues of 477.63 billion yuan, an 8.6% year-on-year increase, while Shenzhen's cultural industry achieved 1,091.76 billion yuan, a 16.7% increase [7]. Film and Television Sector - Guangzhou and Shenzhen are attracting top talent and enterprises in the film and television sector, with Guangzhou implementing supportive policies to enhance local production [8][10]. - The film "Dumpling Queen" from Guangzhou topped the box office during the May Day holiday, showcasing the effectiveness of the new policies [10]. Performing Arts Market - The performing arts market is thriving, with Guangzhou's concert economy generating over 1.1 billion yuan from events like the "Evolution Nic Live" concert, attracting significant out-of-province audiences [13]. - Shenzhen's performing arts sector recorded 33,181 performances with ticket revenue of 1.208 billion yuan, reflecting a 19.1% increase [14]. Animation and Gaming Industry - Guangdong is a hub for animation and gaming, with successful IPs like "Pleasant Goat" and "Boonie Bears" achieving global reach [15][16]. - The first Guangdong Electronic Sports Super League launched, marking a significant event in the esports sector [15]. Policy Support and Development - Both Guangzhou and Shenzhen are establishing service centers for gaming enterprises, providing comprehensive support for local and international expansion [16]. - Shenzhen's gaming industry is projected to generate 150 billion yuan in revenue, accounting for nearly half of the national total [16].

Group 1: Cultural Industry Development - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference emphasizes cultural technology, cultural manufacturing, digital creativity, and cultural export [1] - Guangdong Province has released six major policy packages to promote high-quality development in the cultural industry, covering areas such as film, performing arts, animation, and esports [1] - In the first three quarters of 2025, the revenue of large-scale cultural enterprises in Guangdong exceeded 2 trillion yuan, with profits surpassing 200 billion yuan, maintaining the highest total revenue in the country [1] Group 2: Revenue Growth in Guangzhou and Shenzhen - In the first three quarters of 2025, Guangzhou's cultural and related industries achieved a revenue of 477.63 billion yuan, a year-on-year increase of 8.6% [2] - Shenzhen's cultural industry revenue reached 1,091.76 billion yuan, with a year-on-year growth of 16.7%, and 16 new cultural sectors saw a revenue increase of 20.4% [2] Group 3: Support for Film and Television Production - Guangzhou has introduced measures to attract top talent and enterprises in the film and television sector, establishing a comprehensive support system for film projects [3] - The film "Tomorrow's Paradise," produced by Guangdong Xingge, is a representative of the first batch of enterprises entering Guangdong after the policy package was released [3] - Guangzhou's film "Dumpling Queen" became the box office champion during the May Day holiday, showcasing the success of local productions [5] Group 4: Performing Arts Market Growth - Both Guangzhou and Shenzhen are actively promoting the performing arts market as a new engine for cultural tourism consumption [18] - In Shenzhen, the number of commercial performances increased by 19.1% year-on-year, with ticket revenue reaching 1.208 billion yuan [18] - Guangzhou's new policies aim to create a "premiere + debut + launch" ecosystem, enhancing the city's attractiveness as a performance venue [15] Group 5: E-sports and Animation Industry - Guangdong is focusing on building a dual-core highland in animation and esports, with significant achievements in both sectors [19] - The first Guangdong Electronic Sports Super League has been launched, attracting attention and participation from various cities [23] - Shenzhen's gaming industry revenue is projected to reach 150 billion yuan in the first three quarters of 2025, accounting for nearly half of the national revenue [24]

Core Insights - The "Nai Long" IP has gained significant international attention, with related videos accumulating over 1 billion views and reaching over 200 million users globally, showcasing its transformation from a local Chinese phenomenon to a worldwide cultural icon [2][3] - Guangdong's cultural industry is projected to exceed 3 trillion yuan in revenue by 2024, accounting for 40% of China's cultural trade, highlighting its robust growth and global outreach [2][6] - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Cultural Industry Investment Conference aims to enhance the cultural industry's transition from mere product export to a comprehensive system output, emphasizing the integration of capital and technology [2][11] Industry Overview - The "Nai Long" IP's success is attributed to its emotional resonance and diverse content matrix, which includes core series, short videos, and emojis, allowing it to connect with audiences across 57 countries and 15 languages [3] - The cultural industry in Guangdong is characterized by a complete supply chain, with over 11,891 cultural enterprises, representing 1/7 of the national total, and a diverse range of cultural products [6][10] - The local manufacturing capabilities in Dongguan, particularly in toy production, have evolved into a thriving market for trendy toys, supported by decades of technical expertise and a shift towards independent IP development [8][9] Market Dynamics - Pop Mart's financial report indicates a revenue of 13.88 billion yuan in the first half of 2025, a 204.4% increase year-on-year, with overseas markets contributing significantly to this growth [5] - The emotional value of cultural IPs is becoming a key driver in global markets, with companies like Huasheng Fantawild exporting complete theme park systems and integrating cultural elements into various products [6][12] - The Greater Bay Area's collaborative advantages, including Hong Kong's financial resources and Macau's tourism assets, are fostering a new wave of cultural projects and enhancing the region's cultural export capabilities [13]