Core Insights - The upcoming National Day holiday is expected to benefit from the overlap with the Mid-Autumn Festival, providing players with more home time, which may influence gaming activity [1] - This year's National Day period is anticipated to be less active in terms of new game launches compared to previous years, with fewer heavyweight products expected [21][24] Group 1: New Game Launches - A total of 15 new games are scheduled for release in September, with a peak launch period from September 22 to 26 [2][3] - The two main gameplay trends for this year's National Day are tower defense and RPG genres [4] - Notable new games include Tencent's "Under One Person," which is a 3D adaptation of a popular anime IP, and "Iser" by Xindong, which has shown strong performance in overseas markets [5][21] Group 2: Marketing and User Acquisition - The marketing strategies for new games are increasingly focusing on user-generated content (UGC) and high-quality CG animations, particularly for "Under One Person" and "Iser" [8][10][19] - There is an expectation of a small peak in user acquisition spending during the National Day period, although companies may adopt a more conservative approach due to previous resource consumption during the summer [21][24] Group 3: Mini Games and Market Trends - Mini games are expected to gain popularity again, with several new titles entering the market and competing for top rankings [25][26] - The competitive landscape for shooting games is anticipated to remain stable, with Tencent dominating the market, while the two-dimensional game sector is facing challenges [29][32] - The SLG (Simulation Game) segment is not expected to see significant changes during the National Day period, as user retention remains stable [34]