国民好车战略
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中高端品牌变身“国民好车”,埃安i60目标月销1万辆
Jing Ji Guan Cha Bao· 2025-11-17 12:35
Core Insights - GAC Aion launched the i60 model, a compact SUV available in both pure electric and range-extended versions, priced between 109,800 and 135,800 yuan, marking a significant step in its "National Good Car" strategy [2][3] - GAC Aion has faced declining sales, with a 32.5% year-on-year drop in October 2025, totaling 27,000 units, and a cumulative sales decline of 19% for the first ten months of the year [2][3] - The brand aims to reposition itself away from its previous focus on ride-hailing services and establish a new identity targeting family-oriented consumers [2][3] Sales Performance - GAC Aion's revenue for the first half of the year was 10.304 billion yuan, down 16.91% year-on-year, with a net loss of 2.358 billion yuan and a debt-to-asset ratio of 70% [3] - The introduction of the range-extended vehicle segment is seen as a crucial strategy to improve sales and performance [3] Product Features - The i60 utilizes GAC's latest Star Source range-extending technology, previously used in higher-end models, with a monthly sales target of at least 10,000 units [3][4] - The i60's range-extended version boasts a fuel consumption of 5.5 liters per 100 kilometers when depleted, maintaining a speed of 150 km/h and featuring low cabin noise levels [3][4] Competitive Landscape - The i60 competes with models such as BYD Song Pro, Leap Motor C10, and Geely Galaxy E5, with its pricing and features making it competitive in the market [4] - GAC Aion plans to expand its dealer network to nearly 1,000 locations by 2026, including city showrooms and shared dealerships with GAC Passenger Vehicles [4]
广汽埃安首款增程+纯电双动力车型埃安i60开启预售
Zhong Zheng Wang· 2025-11-05 07:33
Group 1 - GAC Aion's first range-extended and pure electric dual-power model, Aion i60, has begun pre-sales, marking a new phase in the company's "National Good Car" strategy and further enriching its product matrix [1] - Over the past eight years, GAC Aion has accumulated 1.8 million family users and surpassed 156 billion kilometers in cumulative driving distance, establishing a strong user base that has propelled it to become a leading brand in the pure electric vehicle market [1] - GAC Aion is leveraging advanced management systems like IPD and IPMS to integrate user needs into the entire product lifecycle, from definition and development to service experience, as it enters the range-extended vehicle segment with the launch of Aion i60 [1] Group 2 - The Aion i60 features a self-developed 1.5ATK engine with a volcanic combustion system, achieving an oil-electric conversion efficiency of 3.73 kWh/L and an electric range of 7.2 km per kWh, with a fuel consumption of only 5.5 L/100 km when the battery is depleted [2] - The vehicle's range extender platform provides a continuous power output of 85 kW, allowing it to maintain speeds of 150 km/h, while its 180 kW electric drive power is among the best in its class [2] - GAC Aion is addressing user concerns about charging anxiety by building a nationwide charging ecosystem, with over 20,000 self-operated charging stations and the highest number of 1000V fast charging stations in the industry, aiming for a network that ensures "wherever there is a road, there is an Aion station" [2] Group 3 - GAC Aion plans to expand its service network by adding 100 new sales locations this year, building on its existing nearly 1,000 sales outlets, to enhance user experience with convenient service [2] - The brand has fully adopted the NPS system, establishing over 160 detailed indicators to continuously optimize services based on user feedback [2]