Core Insights - The 2025 PTS Beijing International Trendy Toy Expo will be held from August 1 to 3 at the National Convention Center, organized by Pop Mart, featuring renowned international IP giants such as Disney, Universal, and Bandai, alongside emerging domestic IPs, making it a global platform for trendy toy IP exchange [1] Group 1 - The collaboration between Chinese trendy IP LABUBU and international icons like Minions and Stitch has become a highlight of the expo, indicating a successful cross-border integration [3] - LABUBU's popularity overseas has led to rapid growth in the related "doll clothing" industry, with some companies reporting numerous orders from Southeast Asia [3] - The expo not only showcases well-known IPs but also serves as an important platform for new artists and niche designers to present their creative works [4]