Core Insights - The report focuses on the marketing dynamics of five key industries (home appliances, 3C digital, automotive, electric bicycles, and furniture/home decoration) in the post-subsidy era, highlighting the shift from broad subsidy policies to targeted, data-driven marketing strategies [1][10][19] Policy Changes - In the first half of 2025, over 70% of the national subsidy funds were consumed, leading to a significant policy adjustment for the second half, with a total of 690 billion yuan allocated for the fourth batch of subsidies released in October [1][12][19] - The new subsidy policies include a dynamic allocation system, with different subsidy rates for various energy-efficient products, aiming to encourage technological upgrades among companies [13][19] Industry Classification and Marketing Strategies - Industries are categorized based on transaction channels: e-commerce (home appliances, 3C digital), lead generation (automotive, electric bicycles), and hybrid (furniture/home decoration) [1][10] - Different social media strategies are employed across industries, with notable examples including Haier's use of executive IPs to boost GMV in home appliances and Yadea's three-tiered live streaming matrix in electric bicycles [1][10][19] Social Media Platform Dynamics - Key social media platforms such as Douyin, Xiaohongshu, and Bilibili are central to the marketing strategies, with each platform adopting differentiated strategies to enhance user engagement and conversion rates [1][10][19] - Douyin focuses on volume and conversion, while Xiaohongshu emphasizes in-depth product recommendations, and Bilibili provides detailed content [1][10][19] Challenges and Solutions - Brands face challenges such as account fragmentation, data silos, and low content efficiency in matrix marketing [1][10] - Yunlue offers integrated solutions to help brands manage their marketing efforts across seven major platforms, enhancing centralized management and data-driven operations [1][10] Consumer Behavior Changes - Consumer behavior has shifted from impulsive purchasing to rational evaluation, with a focus on the total lifecycle cost of products [1][10][19] - The report indicates that 76% of surveyed consumers have adopted a full lifecycle cost accounting framework in their decision-making process [19][20] Market Structure and Competition - The report highlights a "Matthew Effect," where market concentration increases, with leading brands dominating the market while smaller players struggle to compete [17][19] - High technical barriers and service-based competition are becoming critical factors for survival in the market [19][20]