Core Insights - The high-end residential market in Beijing is evolving, with a focus on unique properties that blend Eastern spirit and international vision, as exemplified by the launch of the "Puyue" project in the CBD [1][2][6] - The project aims to cater to the refined needs of high-net-worth individuals, emphasizing not just location but also artistic and cultural value [1][5][10] Group 1: Project Overview - "Puyue" is a collaboration between two leading developers, Jinmao and Yuexiu, designed to redefine high-end living in the CBD [4][7] - The project is strategically located in the Beijing CBD, surrounded by significant ecological resources, enhancing its appeal as a luxury residence [5][9] Group 2: Target Audience - The primary demographic for the CBD luxury market consists of high-net-worth individuals born between 1985 and 1990, primarily from emerging industries like e-commerce and AI [6] - This demographic seeks not only stability in assets but also a sense of belonging and wellness in their living environments [6][10] Group 3: Design and Aesthetics - The design philosophy of "Puyue" focuses on human-centric principles, integrating Eastern aesthetics with global luxury materials [7][9] - The project features a unique layout with a "one garden leads to three gardens" concept, emphasizing a narrative of space that enhances the living experience [7][9] Group 4: Amenities and Services - "Puyue" incorporates advanced health technology and a comprehensive service model, including high-end amenities and personalized services for residents [9][10] - The project aims to create a community that maintains its elegance and order over time, ensuring a lasting quality of life for its residents [10][11] Group 5: Market Impact - The launch of "Puyue" is seen as a significant step in the evolution of high-end residential offerings in Beijing, setting a new benchmark for quality and lifestyle solutions in the industry [11]