西派海上 实景图 （本照片经电脑合成，一切以实际为准） 作为张江板块备受关注的核心项目，国贸中国铁建・西派海上凭借五开五罄的热销成绩，成为上海内中 环当之无愧的"现象级"红盘。在市场看来，西派海上热度的背后，离不开双品牌的实力护航、核心区域 的价值赋能以及产品端的硬核品质。 双强携手，筑牢产品热销根基 好房子的信赖感，始于实力品牌的深度共鸣与强强联合。2024年3月，中国铁建地产与国贸地产两大央 国企巨头携手发力，49.75亿布局浦东楼市，凭借示范级产品投入与全球资源的整合能力，为浦东内中 环品质人居注入新活力，从诞生之初就奠定了热销基因。 作为世界500强国贸控股集团核心成员，国贸地产深耕上海十余载，始终以国企担当践行责任，潜心研 读上海自然生态肌理与海派文化脉络，旗下产品深度契合城市发展节奏，持续与上海美好共生。中国铁 建地产同样隶属世界500强阵营，是国资委批准的16家以房地产为主业的央企之一，自2012年进驻上海 以来，将江南人文底蕴、海派精神神韵与国际前沿视野融入产品营造，凭过硬品质收获广泛赞誉。 更值得关注的是，项目集两大品牌产品系之大成："西派"源自中国铁建地产TOP 级"西派4.0"产品系， ...

Core Viewpoint - The high-end residential project "Puyue," co-developed by China Jinmao and Yuexiu Property, was unveiled in Beijing, targeting high-net-worth individuals with a focus on luxury living and wellness [1][2]. Group 1: Project Overview - "Puyue" is located in Beijing's CBD, surrounded by ecological parks, emphasizing its unique land and ecological resources [1]. - The project aims to cater to the main demographic of high-net-worth individuals aged 25 to 35, primarily from emerging industries such as e-commerce, AI, and renewable energy [1]. - The design features a "one garden leads to three gardens" layout, ensuring a prestigious homecoming experience with a dual lobby design and a focus on spatial narrative [1]. Group 2: Architectural and Design Features - The building's facade is approximately 170 meters long, utilizing a custom color scheme and luxury materials like Brazilian golden stone and black glass bricks [1]. - The project offers spacious units ranging from 152 to 258 square meters, with over 70% being corner units to maximize natural light and views [1][3]. - Interior finishes are curated by international masters and incorporate traditional craftsmanship, featuring brands like Gaggenau and Laofen [1]. Group 3: Landscape and Amenities - "Puyue" introduces a contemporary landscape concept inspired by the "Lanting" style, featuring a thousand-meter water system for a serene environment [2]. - The project integrates advanced technology, including the "Ion Waterfall" purification system and a comprehensive smart home system powered by Huawei [2]. - A range of luxury services is offered through the "Yue+" service model, including private dining rooms and customized lifestyle solutions within a 4,800 square meter clubhouse [2].

Core Insights - The article emphasizes the strategic positioning of Yuexiu Properties in the high-end real estate market, particularly in Beijing's CBD, highlighting its vision as a "city operator" and its commitment to embedding product strength into urban development [1][4][6] Group 1: Project Overview - The launch event for the high-end residential project "Puyue" took place on September 26, showcasing a new standard for luxury housing in Beijing [1] - Puyue is strategically located in the CBD, benefiting from its unique land characteristics and proximity to key ecological resources, making it a prime luxury residential option [4][6] Group 2: Target Audience and Market Trends - The project targets high-net-worth individuals primarily from the post-85 to post-90 generations, who are familiar with global luxury standards and seek a blend of health, art, and relaxation in their living spaces [5] - Insights into the evolving demographics of CBD residents indicate a shift towards younger, affluent clients from emerging industries such as e-commerce and AI [5] Group 3: Design and Aesthetic - Puyue integrates Eastern aesthetics with international design principles, featuring a layout that emphasizes spaciousness and natural light, with units ranging from 152 to 258 square meters [6][7] - The project includes a unique landscape design that promotes a serene living environment, drawing inspiration from luxury hotel experiences [7] Group 4: Service and Community Engagement - Yuexiu Properties plans to enhance the living experience through a comprehensive service model that includes high-end amenities and community engagement activities [8] - The project will offer customized services and facilities, aiming to create a lasting value for residents beyond mere property ownership [8] Group 5: Market Impact - The introduction of Puyue is seen as a significant development in the luxury real estate market, reflecting a new design philosophy and a holistic approach to high-end living [9] - The project is expected to stimulate discussions around product quality, lifestyle, and future residential trends in the industry [9]

Core Insights - The article emphasizes that Yuexiu Property is positioning itself as a "city operator" and is leading the market with its vision of creating high-quality living spaces, particularly in Beijing [1][10] - The launch of the "Puyue" product has garnered significant attention, being hailed as a top-tier residential project in Beijing for the year [1][3] Group 1: Product and Market Positioning - The "Puyue" project is located in the CBD of Beijing, highlighting its unique land value and scarcity, and aims to embody contemporary Chinese aesthetics [3] - The project has been designed to reflect a blend of "Eastern charm, international style, artistic sense, and cultural heritage" [3] Group 2: Landscape and Design Features - The landscape design includes a 1,000-meter circular water system inspired by traditional Chinese art, creating an immersive "mountain and water" garden experience [4] - The project utilizes rare global stones and 23 unique tree species to create a vibrant and diverse natural environment [4] Group 3: Clubhouse and Services - The "Puyue" clubhouse will offer 24 customized services across approximately 4,800 square meters, targeting high-net-worth individuals [6] - Facilities include a unique three-sided natural light swimming pool, various sports spaces, and a professional kitchen for private events [6] Group 4: Cultural Heritage and Artistic Collaboration - The project features contributions from thirteen top global masters in various fields, including architecture and non-material cultural heritage [7] - Notable artists involved include Zhang Tiecheng, Zhong Liansheng, and Zhu Bingren, who have integrated cultural elements into the design [8] Group 5: Overall Vision and Strategy - Yuexiu Property aims to redefine the concept of a "good house" as a container for life aspirations, reflecting a deep understanding of urban living [10]

Core Insights - The article emphasizes that Yuexiu Property is positioning itself as a leading "urban operator" in the real estate market, focusing on high-quality housing and innovative living experiences in Beijing [1][10] - The launch of the "Puyue" product has garnered significant attention, being described as a top-tier residential project in Beijing for the year, showcasing strong market appeal [1][3] Group 1: Product and Market Positioning - Yuexiu Property's "Puyue" product is located in the CBD of Beijing, highlighting its unique land value and scarcity, aiming to redefine contemporary Chinese aesthetics [3] - The project has been recognized for its integration of Eastern and international design elements, creating a new benchmark for urban living [3] Group 2: Landscape and Design Features - The landscape design of "Puyue" includes a 1000-meter circular water system inspired by traditional Chinese art, creating an immersive natural environment [4] - The project features a diverse selection of rare plant species and high-quality materials, enhancing its aesthetic appeal and ecological value [4] Group 3: Amenities and Services - "Puyue" will offer 24 customized services in its approximately 4800 square meter clubhouse, targeting high-net-worth individuals with tailored lifestyle solutions [6] - The clubhouse includes unique facilities such as a three-sided natural light swimming pool and various sports spaces, promoting a luxurious living experience [6] Group 4: Cultural Heritage and Artistic Collaboration - The project involves collaboration with thirteen top global masters in various fields, including architecture and non-material cultural heritage, to create a culturally rich living environment [7][8] - Notable artisans like Zhang Tiecheng and Zhu Bingren are contributing to the design, integrating traditional craftsmanship into modern living spaces [8]

Core Insights - The article emphasizes that Yuexiu Property is positioning itself as a leading "urban operator" in the real estate market, focusing on high-quality housing and innovative living experiences in Beijing [1][10] - The launch of the "Puyue" product has garnered significant attention, being described as a top-tier residential project in Beijing for the year, showcasing strong market appeal and customer interest [1][3] Group 1: Product and Market Positioning - Yuexiu Property's "Puyue" project is located in the CBD of Beijing, highlighting its unique land value and scarcity, aiming to redefine contemporary Chinese aesthetics [3] - The project has been recognized for its integration of Eastern and international design elements, creating a new benchmark for urban living [3] Group 2: Landscape and Design Features - The landscape design of "Puyue" features a 1,000-meter circular water system inspired by traditional Chinese art, creating an immersive natural environment [4] - The project utilizes rare global stone materials to create a vibrant artistic landscape, incorporating various tree species to enhance seasonal beauty [4] Group 3: Amenities and Services - "Puyue" will offer 24 customized services in its approximately 4,800 square meter clubhouse, targeting high-net-worth individuals with tailored lifestyle solutions [6] - The clubhouse includes unique features such as a three-sided natural light swimming pool and various sports facilities, enhancing the living experience [6] Group 4: Cultural Heritage and Artistic Collaboration - The project brings together thirteen top global masters in architecture, landscape, and cultural heritage to create a unique "homecoming ceremony" experience [7] - Notable masters involved include Zhang Tiecheng, Zhong Liansheng, and Zhu Bingren, who contribute their expertise in traditional crafts to the project [8] Group 5: Strategic Vision - Yuexiu Property aims to redefine the concept of a "good house" as a container for life aspirations, reflecting a deep understanding of urban living and lifestyle [10]

Core Insights - The article emphasizes that Yuexiu Property is positioning itself as a leading "urban operator" in the real estate market, focusing on high-quality housing and innovative living experiences in Beijing [1] - The launch of the "Puyue" product has garnered significant attention, being described as a top-tier residential project in Beijing for the year, showcasing strong market appeal and customer interest [1] - The project integrates various cultural and artistic elements, collaborating with renowned masters to create a unique living environment that reflects contemporary Chinese aesthetics [5] Group 1: Product and Market Positioning - Yuexiu Property is committed to the principles of "quality, warmth, wisdom, and growth," establishing a benchmark in the market for high-quality housing [1] - The "Puyue" project is strategically located in Beijing's CBD, highlighting its natural scarcity and potential as a premier residential development [1] - The project has been recognized as a focal point in the Beijing real estate market, attracting significant media attention and customer inquiries [1] Group 2: Landscape and Design Features - The landscape design of "Puyue" features a 1,000-meter circular water system inspired by traditional Chinese art, creating an immersive natural environment for residents [2] - The project utilizes rare global stone materials to create a vibrant artistic landscape, incorporating various colors and textures to enhance the aesthetic appeal [2] - A diverse selection of 23 rare tree species has been chosen to provide seasonal color variations, transforming the area into a unique botanical garden [2] Group 3: Amenities and Services - The "Puyue" project will offer 24 high-end services through its clubhouse, catering to the needs of high-net-worth individuals and enhancing the living experience [3] - The clubhouse features Beijing's first three-sided natural light swimming pool and various sports facilities, maximizing the integration of natural scenery [3] - Specialized spaces for social and business gatherings are included, providing a luxurious environment for residents to host events [3] Group 4: Cultural Integration - The project brings together thirteen top global masters from various fields to create a culturally rich living experience, emphasizing the importance of heritage and artistry [5] - Notable masters involved include representatives of national intangible cultural heritage, contributing to the project's unique design elements and cultural significance [5] - The integration of traditional craftsmanship into modern living spaces reflects a deep understanding of urban living and cultural values [5]

来源：环球网 9月26日，由中国金茂和越秀地产联袂打造的高端人居作品璞樾产品全球首映礼在北京正大中心启幕。 当前，北京房地产市场正稳步复苏，高净值客户对顶级住宅的要求日益精细，从地段、面积到设计、生 活方式，都有了更高需求。发布会现场，璞樾项目呈现出一个兼具"东方韵、国际范、艺术感、传承 意"的CBD人居范本，以其地段的稀缺性、产品的引领性和生活方式的独创性，引发购房者和行业高度 关注。 两大顶级产品系深度融合内外兼修重塑高端人居价值 读懂北京CBD打造"魂取东方，形见世界"的典范人居 "引领CBD下一个30年的豪宅，应该长什么样？"发布会伊始，璞樾抛出了一个全行业关注的核心话题。 对此，越秀地产北方区域公司营销品牌部总经理助理、北京营销负责人赵峰分享了璞樾读懂CBD的四 个"心"视角——土地心、美学心、人群心、情绪心。 璞樾位于北京CBD金轴，得天独厚的土地基因决定了其天然稀缺性。项目对望中国尊，身处星河湾豪 宅生活区，周边环抱京城紫岸公园、星河湾生态公园、京城森林公园三大绿肺，稀缺土地与生态资源叠 加，构成了CBD豪宅的最佳答案。 为了不辜负这样的稀缺资源，"我们必须先读懂CBD"，赵峰表示，"CBD发展 ...

9月26日，璞樾在北京CBD的全球首映礼给出了答案。 在金茂与越秀两大实力开发商联袂之下，璞樾于城市核心亮相。它精准切中了当前高净值客户日益精细化的需求：不仅要地段稀缺，更要产品引领，尤其是 一种融合东方精神与国际视野的生活方式。璞樾呈现的不仅是一个居住空间，更是一个兼具艺术感与传承价值的作品。它的登场，为稳步复苏的市场注入了 强大信心，也重新锚定了高端人居的价值共识。 北京高端住宅市场呼唤怎样的"好房子"？ 引领CBD下一个30年的豪宅，应该长什么样？ 发布会伊始，璞樾抛出了一个全行业关注的核心话题。对此，越秀地产北方区域公司营销品牌部总经理助理、北京营销负责人赵峰分享了璞樾读懂CBD的 四个「心」视角——土地心、美学心、人群心、情绪心。 为了不辜负这样的稀缺资源，"我们必须先读懂CBD"，赵峰表示，"CBD发展30年，看中国尊的王之尊礼、国贸三期的竹节宝塔、人民日报社的鼎耳，它们 无一不是在用世界的建筑语言，讲述东方的气度。"璞樾作为凝聚了金茂与越秀两大顶级产品品牌的联袂之作，以深度洞察土地核心价值和时代发展趋势， 重新发现当代的中国美学之心，努力成为下一个CBD的人居封面之作。 璞樾位于北京CBD金轴， ...

9月26日，由中国金茂和越秀地产联袂打造的高端人居作品璞樾产品全球首映礼在北京正大中心启幕。 当前，北京房地产市场正稳步复苏，高净值客户对顶级住宅的要求日益精细，从地段、面积到设计、生 活方式，都有了更高需求。从发布会现场可以看到，璞樾项目呈现出一个兼具"东方韵、国际范、艺术 感、传承意"的CBD人居范本，以其地段的稀缺性、产品的引领性和的生活方式独创性，引发购房者和 行业高度关注，成为北京高端住宅市场亟需的"好房子"新标杆。 璞樾位于北京CBD金轴，得天独厚的土地基因决定了其天然稀缺性。项目对望中国尊，身处星河湾豪 宅生活区，周边环抱京城紫岸公园、星河湾生态公园、京城森林公园三大绿肺，稀缺土地与生态资源叠 加，构成了CBD豪宅的最佳答案。 为了不辜负这样的稀缺资源，"我们必须先读懂CBD"，赵峰表示，"CBD发展30年，看中国尊的王之尊 礼、国贸三期的竹节宝塔、人民日报社的鼎耳，它们无一不是在用世界的建筑语言，讲述东方的气 度。"璞樾作为凝聚了金茂与越秀两大顶级产品品牌的联袂之作，以深度洞察土地核心价值和时代发展 趋势，重新发现当代的中国美学之心，努力成为下一个CBD的人居封面之作。 读懂北京CBD，打造" ...