地产+文旅
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深圳迎文旅新地标:“全球最大室内滑雪中心”试运营
Mei Ri Jing Ji Xin Wen· 2025-10-09 12:49
Core Viewpoint - The trial operation of Shenzhen Qianhai Huafa Ice and Snow World, certified as the "world's largest indoor ski center," reflects the rapid development of indoor ski resorts in China and the urgent attempts of leading real estate companies to transition into the "cultural tourism" sector [1][3][6]. Investment and Financial Aspects - The total investment for Shenzhen Qianhai Huafa Ice and Snow World is planned to reach 29.6 billion yuan, making it a benchmark in the domestic indoor ski resort sector, although the investment scale has changed due to government land acquisitions [3][4]. - To alleviate financial pressure, Huafa Co. plans to return seven undeveloped commercial plots to the government by July 2025, which is expected to recover approximately 4.405 billion yuan [4][5]. - The project is expected to generate annual revenue of 650 million yuan and a net profit of 130 million yuan once it reaches maturity [5]. Market Dynamics - The indoor ski market in China is rapidly expanding, with the number of operational indoor ski resorts increasing from 5 in the 2013 snow season to 66 in the 2024-2025 season, representing a growth of over 12 times [7]. - Indoor ski resorts account for 21.61% of total skiing visits in China, with an annual compound growth rate of 15.37%, surpassing the overall skiing visit growth rate of 12.87% [7]. Operational Challenges - Indoor ski resorts face high operational costs due to energy-intensive cooling systems and large operational teams, making cost control crucial while maintaining service quality [5][9]. - The pricing strategy for Shenzhen Qianhai Huafa Ice and Snow World is positioned in the high-end tier, with ticket prices starting at 348 yuan for a 3-hour pass on beginner slopes, reflecting the high investment [5][6]. Strategic Positioning - The project fills a significant gap in Shenzhen's large-scale ice and snow cultural tourism offerings and is seen as a vital development in the context of the Greater Bay Area's integration [7][8]. - Other real estate companies, such as Sunac China and Overseas Chinese Town, are also exploring the "real estate + cultural tourism" model, with Sunac having established a comprehensive system in the cultural tourism sector [8][9].
深圳再添文旅“新地标”!每经记者实探“全球最大室内滑雪中心”:“地产+文旅”模式能否助房企转型破局?
Mei Ri Jing Ji Xin Wen· 2025-10-02 06:23
Core Viewpoint - The opening of the Shenzhen Qianhai Huafa Ice and Snow World, certified as the "world's largest indoor ski center," reflects the rapid development of indoor ski resorts in China and the attempts of leading real estate companies to transition into the "cultural tourism" sector [1][3][10]. Investment and Financial Aspects - The total investment for the Huafa Ice and Snow World project is planned to reach 29.6 billion yuan, making it a benchmark in the domestic indoor ski resort sector [3][5]. - Due to the government reclaiming several commercial plots, the total investment scale has changed, highlighting the heavy asset nature of indoor ski resorts, which typically require high investment, high operating costs, and long return periods [3][5]. - To alleviate financial pressure, Huafa Co. returned seven undeveloped commercial plots to the government, recovering approximately 4.405 billion yuan [5]. Market Dynamics - The indoor ski resort market in China is expanding rapidly, with the number of operational indoor ski resorts increasing from 5 in 2013 to 66 by the 2024-2025 ski season, representing a growth of over 12 times [10]. - Indoor ski resorts account for 21.61% of total ski visits in China, with a compound annual growth rate of 15.37%, surpassing the overall ski visit growth rate of 12.87% [10]. Competitive Landscape - Huafa Ice and Snow World has positioned itself in the high-end market, with ticket prices starting at 348 yuan for a 3-hour pass on beginner slopes, which is higher than competitors like Guangzhou Sunac Snow World and Shanghai Yao Snow Ice World [7]. - The project is expected to generate annual revenue of 650 million yuan and a net profit of 130 million yuan once it reaches maturity [7]. Industry Trends - The project fills a significant gap in Shenzhen's large-scale ice and snow cultural tourism offerings and is seen as a vital opportunity within the context of the Greater Bay Area's integration [13]. - Other real estate companies, such as Sunac China and Overseas Chinese Town, are also exploring the "real estate + cultural tourism" model, with Sunac having established a comprehensive system in the cultural tourism sector [14][15].
华侨城董事长、总经理同日被免职
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-05 13:52
Core Viewpoint - The management change at Overseas Chinese Town (OCT) has been officially announced, with Wu Bingqi appointed as the new deputy secretary and director, nominated as the candidate for general manager, while Zhang Zhenggao and Liu Fengxi have been removed from their positions [2][4][6]. Company Overview - Wu Bingqi, the new appointee, has extensive experience in the real estate sector, having previously held senior positions at China Resources Land and China State Construction [6][18]. - The company has been facing significant financial challenges, with continuous net losses over the past three and a half years, totaling over 26 billion yuan [11][16]. Financial Performance - For the first half of 2025, OCT reported revenues of 11.32 billion yuan and a net loss of 2.87 billion yuan, marking a decline compared to previous periods [11]. - The total debt as of June was 128.83 billion yuan, showing stability compared to the end of 2024, with a shift towards longer-term borrowing [13]. Strategic Adjustments - OCT is focusing on optimizing financial indicators and has made strategic adjustments in debt management, land investment, and business models [13][14]. - The company has adopted a "dual-wheel drive" strategy, emphasizing both tourism and real estate development to enhance core competitiveness [14]. Market Position and Challenges - Despite being ranked 44th in terms of sales area and amount, OCT's performance remains under pressure due to the overall downturn in the real estate market [13][17]. - The new management faces the challenge of restructuring and integrating the company to navigate the current market conditions effectively [17][18].
华侨城董事长、总经理同日被免职
21世纪经济报道· 2025-09-05 13:12
Core Viewpoint - The recent management changes at China Overseas Chinese Town (OCT) are expected to bring new dynamics to the company, which is currently facing performance challenges in the real estate sector [4][15]. Group 1: Management Changes - On September 5, the State-owned Assets Supervision and Administration Commission announced the appointment of Wu Bingqi as the Deputy Secretary of the Party Committee and Director of OCT, while Zhang Zhenggao and Liu Fengxi were removed from their positions [2][4]. - Wu Bingqi, a seasoned executive with extensive experience in the real estate industry, previously held senior roles at China Resources Land and China State Construction [6][15]. - The retirement of Zhang Zhenggao and the removal of Liu Fengxi indicate a significant shift in leadership at a time when OCT's performance is still recovering [4][15]. Group 2: Financial Performance - OCT's financial performance has been under pressure, with a reported revenue of 11.32 billion yuan and a net loss of 2.87 billion yuan in the first half of 2025, marking a decline for three consecutive years [9][11]. - Cumulative losses from 2022 to 2024 reached over 26 billion yuan, highlighting ongoing financial struggles [9]. - The company has implemented strategic adjustments in debt management and land investment, maintaining a stable total interest-bearing debt of 128.83 billion yuan as of June [11]. Group 3: Strategic Focus - OCT is shifting its focus back to its core real estate business after previously diversifying into "real estate + cultural tourism," which yielded unsatisfactory returns [14][15]. - The company has adopted a "dual-wheel drive" strategy, emphasizing both tourism and real estate to enhance competitiveness [12]. - Recent asset disposals have included several low-yield investments, indicating a strategic realignment towards more profitable ventures [14].
张振高、刘凤喜同日被免职,吴秉琪到任华侨城
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-05 10:04
Core Viewpoint - The recent management changes at Overseas Chinese Town (OCT) with the appointment of Wu Bingqi as the new deputy secretary and director, and the proposed general manager, signal a potential shift in strategy for the company, which has been experiencing financial difficulties [2][5]. Financial Performance - In the first half of 2025, OCT reported an operating income of 11.32 billion yuan and a net loss attributable to shareholders of 2.87 billion yuan, marking a decline year-on-year and continuing a trend of net losses for three and a half years [3]. - From 2022 to 2024, OCT recorded losses of 10.905 billion yuan, 6.492 billion yuan, and 8.662 billion yuan respectively, accumulating total losses exceeding 26 billion yuan [3]. - As of June 30, 2024, OCT's total interest-bearing debt was 128.83 billion yuan, remaining stable compared to the end of 2024, with a shift in debt structure favoring long-term loans [3][4]. Strategic Adjustments - OCT has adopted a cautious approach to land investment, with investments of 1.5 billion yuan in 2022 and 6 billion yuan in 2023, and a halt on new land acquisitions in 2024 [4]. - The company has initiated a "dual-driven" development strategy focusing on enhancing its tourism business and optimizing its real estate operations [4][5]. Management Transition - The retirement of Zhang Zhigao and the simultaneous dismissal of Liu Fengxi, both of whom were key figures in the previous management, indicates a significant leadership change at OCT [2]. - Wu Bingqi's extensive experience in the real estate sector, particularly his previous roles in state-owned enterprises, positions him as a potentially transformative figure for OCT [5][6]. Market Challenges - OCT's previous strategy of combining real estate with cultural tourism has not yielded satisfactory returns, leading to a reassessment of its business model [5]. - The current real estate market conditions pose challenges for OCT, as it attempts to regain stability and profitability under new management [5][6].