在经营持续承压的背景下，华侨城开启了一系列自救与他救。近日华侨城宣布，董事长张振高、副董事 长兼总裁刘凤喜已离任，董事会选举吴秉琪担任新一届董事长。在总裁职位空缺期间，吴秉琪将代行总 裁职责。因此前在华润置地表现突出，外界对吴秉琪寄予厚望，视其上任为华侨城的一个重要"转折 点"，也被看作是监管部门有意为之。与人事调整的他救相比，华侨城在2025年半年报中再次明确将回 归"双轮驱动"的发展策略，也被看作是主动调整。在新的战略定位下，吴秉琪能否有效推动战略落地、 扭转公司颓势，仍面临较大不确定性与挑战。 作为曾凭借"地产+文旅"双轮驱动实现营收增长的代表性企业，华侨城近年来陷入净利润持续亏损的困 境。自2022年张振高执掌公司后，战略重心由侧重文旅的双轮驱动，转向打造"一体两翼三功能"的地产 业务新模式，但调整效果有限。从2022年起，华侨城业绩开始下滑，净利润由盈转亏，并连续三年累计 亏损高达260.59亿元。 华侨城时隔三年再度启动高层换帅。2025年9月，华侨城董事会选举吴秉琪担任新一届董事长。在总裁 职位空缺期间，吴秉琪将代行总裁职责。对于此次人事调整，市场普遍解读为"临危受命"，期望其能推 动企业缓解当 ...

Core Viewpoint - The recent leadership changes at China Overseas Chinese Town Holdings Limited (OCT Group) mark a significant transition as the company seeks to navigate its ongoing financial challenges and strategic realignment under new management. Group 1: Leadership Changes - Zhang Zhengao, aged 63, has officially retired from his positions as Party Secretary and Chairman of OCT Group due to reaching the retirement age for leaders of large state-owned enterprises [1] - Wu Bingqi, previously the President of China Resources Land and Vice President of China State Construction Engineering Corporation, has been appointed as the new Deputy Party Secretary and nominated as the General Manager of OCT Group [1][4] - Liu Fengxi, who served as the Deputy Party Secretary and Board Member, will no longer hold the position of General Manager [1] Group 2: Background and Strategic Context - The leadership transition was anticipated as early as the mid-year report disclosure period, with Wu Bingqi's absence from key meetings raising speculation about his role change [4] - Wu Bingqi's extensive experience in real estate and tourism development positions him well to lead OCT Group, which has a history of strategic evolution from a focus on "cultural tourism + real estate" to urban operations [6][9] - The company has faced significant financial difficulties, with reported losses in recent years, including a net loss of 109 billion yuan in 2022 and further losses projected for 2023 and 2024 [12] Group 3: Financial Performance and Challenges - In the first half of 2023, OCT Group's tourism business generated 81.65 billion yuan in revenue, accounting for 72.15% of total revenue, while the real estate sector saw a dramatic decline in revenue, down 73.51% year-on-year [12] - The gross profit margin for the real estate business has decreased to 5.49%, indicating ongoing challenges in profitability [12] - The leadership change is seen as a potential turning point for OCT Group, with Wu Bingqi being the only member of the management team born in the 1970s, suggesting a shift towards a younger leadership approach [12]

Core Viewpoint - The recent leadership changes at China Overseas Chinese Town Holdings Limited (OCT Group) signal a strategic shift as the company faces significant financial challenges and seeks to redefine its direction under new management [2][9][10]. Leadership Changes - On September 5, the State-owned Assets Supervision and Administration Commission announced the retirement of Zhang Zhengao, who reached the retirement age for leaders of large state-owned enterprises, and appointed Wu Bingqi as the new deputy secretary and board member, with a nomination for general manager [2][9]. - Wu Bingqi has extensive experience in the real estate sector, having previously held key positions at China Resources Land and China State Construction Engineering Corporation, which positions him well to lead OCT Group [4][5][6]. Historical Context - OCT Group has a 40-year history marked by strategic shifts under different leadership, from the "cultural tourism + real estate" model initiated by Ren Kelei to the recent focus on urban operations and asset optimization under Zhang Zhengao [8][9]. - The company has faced declining profitability, with significant losses reported in recent years, including a net loss of 109 billion yuan in 2022 and further losses in 2023 and 2024 [9][10]. Financial Performance - In the first half of 2023, OCT Group's tourism business generated 81.65 billion yuan, accounting for 72.15% of total revenue, while the real estate segment saw a dramatic revenue decline of 73.51%, significantly impacting overall performance [9][10]. - The gross margin for the real estate business fell to 5.49%, indicating a continued weakening of profitability in this segment [9]. Future Outlook - The appointment of Wu Bingqi, the only member of the management team born in the 1970s, may bring a fresh perspective to the company as it navigates a critical transformation period [10]. - The market will be observing whether Wu's extensive background in real estate and asset management can help OCT Group recover from its current financial difficulties and redefine its strategic direction [4][10].

Core Viewpoint - The recent management changes at Overseas Chinese Town (OCT) with the appointment of Wu Bingqi as the new deputy secretary and director, and the proposed general manager, signal a potential shift in strategy for the company, which has been experiencing financial difficulties [2][5]. Financial Performance - In the first half of 2025, OCT reported an operating income of 11.32 billion yuan and a net loss attributable to shareholders of 2.87 billion yuan, marking a decline year-on-year and continuing a trend of net losses for three and a half years [3]. - From 2022 to 2024, OCT recorded losses of 10.905 billion yuan, 6.492 billion yuan, and 8.662 billion yuan respectively, accumulating total losses exceeding 26 billion yuan [3]. - As of June 30, 2024, OCT's total interest-bearing debt was 128.83 billion yuan, remaining stable compared to the end of 2024, with a shift in debt structure favoring long-term loans [3][4]. Strategic Adjustments - OCT has adopted a cautious approach to land investment, with investments of 1.5 billion yuan in 2022 and 6 billion yuan in 2023, and a halt on new land acquisitions in 2024 [4]. - The company has initiated a "dual-driven" development strategy focusing on enhancing its tourism business and optimizing its real estate operations [4][5]. Management Transition - The retirement of Zhang Zhigao and the simultaneous dismissal of Liu Fengxi, both of whom were key figures in the previous management, indicates a significant leadership change at OCT [2]. - Wu Bingqi's extensive experience in the real estate sector, particularly his previous roles in state-owned enterprises, positions him as a potentially transformative figure for OCT [5][6]. Market Challenges - OCT's previous strategy of combining real estate with cultural tourism has not yielded satisfactory returns, leading to a reassessment of its business model [5]. - The current real estate market conditions pose challenges for OCT, as it attempts to regain stability and profitability under new management [5][6].