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“沪币”摆拍生意经,别把段子当了真
Xin Lang Cai Jing· 2026-01-06 16:25
最近,你刷到过这样的一段短视频吗,"东北姥爷被上海超市物价惊呆了"?一个大爷激烈吐槽上海某超 市是"冤大头超市":1500多元的一包牛排、159元的一颗柚子。 智通财经主笔 沈彬 海纳百川,兼容并蓄,各美其美,并行无碍,正是上海多元化的魅力所在,也是上海的现实。 在当下社交媒体盛行的传播环境之下,要警惕所谓"真相错觉效应":将社交媒体上反复玩梗的熟悉度等 同于真实性,段子听久了,就把段子当了真,误以为上海的物价就是这么高不可攀,上海市民的消费观 就这么"不可理喻",从而制造心理隔膜、社群撕裂。说得直白一点,有些摆拍"沪币"的自媒体,其实是 在利用刻板印象,搞"地域黑"的流量生意。 城市之间的竞争,体现在经济的比拼、人才的争夺、科研的追赶等方方面面,当然也包括公共形象的维 护。吐槽一下城市的生活成本高,没有问题;但是,"为黑而黑",专门跑到高端的饭店、超市去摆拍高 溢价的商品、服务,用切片代替生活的全部,用极端个案博取猎奇流量,这就是在做"地域黑"的生意 了。 还值得一说的是,数据显示(2024年),得益于上海成熟的产业协同生态与优质营商环境,上海"规上 工业企业百元营收"的成本比全国平均水平低2.7元,在长三 ...
山东仅退款率第一?1亿人消费市场,敢禁售就敢淘汰你!
Sou Hu Cai Jing· 2026-01-05 09:17
仅退款率第一,不给山东发货被骂上热搜的山东到底怎么了呢?之前说山东是官迷,现在呢?说山东仅退款率第一,甚至连很多商家都开始禁售山东发 货,不发山东就等于不想干了。这句话毫不夸张。 首先,山东这两个字儿是什么概念呢?截至2025年,山东常住人口1.01亿,是全国第二。如果你不给山东发货,那相当于你直接把整个德国和荷兰的市场 给拉黑了,就这种商业嗅觉,你基本上可以告别自行车了。 咱们再来说一说"土"。很多人觉得山东没有互联网基因,没有高大上的概念,确实,山东没出过什么"六小龙""七小龙",但山东人务实啊,山东是全国唯 一一个拥有全部41个工业大类的省份,这是什么含金量?这意味着,如果世界末日来了,各省封闭运行,山东能自己造出从针头到火箭的所有东西,化 工、装备制造产值双双破万亿。 2024年民营企业500强,山东和广东并列全国前三,去年的科技成果,什么东方航天港、海上火箭发射,什么山河号盾构机,这些大国重器哪个不比PPT 上的概念更硬核呢? 有人说山东人思想保守,只会考公,那数据又来打脸了,2025年国考人数,广东和北京才是前两名,山东只排第三。那为什么大家只觉得山东人爱考公 呢? 因为幸存者偏差,因为山东人考得 ...
河南话魔性爆红,河南人自己都没想通
Hu Xiu· 2025-10-20 00:59
Core Viewpoint - The article discusses the recent positive perception of the Henan dialect, which has gained popularity online, marking a cultural shift for Henan and its people, who have historically faced regional stereotypes and discrimination [1][7]. Group 1: Historical Context of Stereotypes - Henan has been a target of regional stereotypes since ancient times, with historical anecdotes contributing to a negative image of its people [2]. - The region's struggles with natural disasters and wars have led to a perception of poverty and backwardness, further entrenching negative stereotypes [2][8]. - Modern social media has perpetuated these stereotypes, with derogatory phrases about Henan people becoming widespread [2][4]. Group 2: Cultural Renaissance - The recent rise in interest in the Henan dialect reflects a broader cultural renaissance for the region, as it transitions from being mocked to being celebrated [1][7]. - The success of cultural programs like the Henan TV Spring Festival Gala has showcased local talent and creativity, contributing to a positive image [7]. - The emergence of popular local brands and businesses, such as "胖东来" (Fat Donglai), highlights the economic potential and hardworking nature of Henan people [9]. Group 3: Social Media Influence - Social media has played a crucial role in reshaping perceptions of the Henan dialect, with users creating humorous content that highlights its charm [5][6]. - The viral nature of certain phrases and songs in Henan dialect has led to a newfound appreciation among younger audiences, transforming the dialect into a trendy cultural element [6][11]. - The article notes that the Henan dialect is now associated with authenticity and relatability, contrasting with the polished image often portrayed in mainstream media [10][11].