Core Viewpoint - The company expects a net profit of 11 million to 14 million yuan for the first half of 2025, despite facing significant market pressure in the restaurant industry due to fluctuating consumer demand and market conditions [1][2]. Group 1: Financial Performance - The company forecasts a net profit attributable to shareholders of 11 million to 14 million yuan for the first half of 2025 [1]. - The restaurant industry continues to experience substantial market pressure, with a slowdown in growth momentum for market demand [1]. Group 2: Strategic Initiatives - The company is actively enhancing service quality, innovating menu offerings, and refreshing consumer experiences to adapt to changing market conditions [1]. - Full integration of "scene + culture" elements is being pursued to create a new framework of "product + service + scene," aimed at improving service quality and providing high value dining experiences [1][2]. Group 3: Online and Offline Expansion - The company has accelerated its online presence by partnering with "JD Express" for delivery services, enhancing operational efficiency through online ordering and data analysis [2]. - New themed restaurants have been opened to attract consumers, including the first direct-operated store in Hainan, expanding the company's national footprint [2]. Group 4: Product Development and Channel Expansion - The company has launched new products that align with contemporary consumer needs and engaged in cross-marketing with well-known IPs to diversify its offerings [2]. - Collaborations with major retail chains like 711 and RT-Mart have been strengthened, and community convenience stores have been established to penetrate high-frequency consumption scenarios [2].