场景深入化
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海银资本合伙人李东平:从科技创新到产业创新需要一个转化过程
Zhong Guo Jing Ying Bao· 2025-12-10 14:29
在李东平看来,"有了科技创新的基础之后,继续向行业应用发展就是产业创新,产业创新更多是做应 用开发、模式创新,甚至需要做一些企业内部管理的升级,这方面实际上做的是新产品、新服务、新需 求的挖掘。" "我们认为,如果真正把AI应用到产业,可能需要做到两点:第一是场景深入化。以云迹科技为例,其 实这家企业就是在场景的深入化方面做了很多扎实的工作,他们在酒店里面把人工智能、机器人的应用 做得很深,为酒店的消费者提供有力的服务支撑。人们在酒店中看到云迹科技的机器人跑来跑去,其实 它后面有一套人工智能的大脑在帮助机器人有效运作。"李东平说。 李东平表示,第二是场景创新化,也就是新需求的挖掘。很多人说消费者有什么需求,创业者应该找消 费者去了解,去做所谓的市场调研。不过苹果公司创始人乔布斯有一个观点,就是消费者的需求是调研 不出来的,需要从各个角度去挖掘。等到新产品、新服务出来之后,消费者才知道这就是人们需要的。 所以创业团队在做场景创新的时候,主要任务是挖掘新需求,这样才会在规模化和产业化方面有更多的 应用空间。 中经记者 李昆昆 李正豪 北京报道 12月10日,海银资本合伙人李东平在中国经营报社、中经传媒智库联合主办 ...
海银资本李东平:AI与消费落地实践需做到场景深入或创新
Xin Lang Cai Jing· 2025-12-10 06:07
Core Insights - The integration of AI and consumption presents diverse possibilities, but transitioning from technological breakthroughs to large-scale industry applications requires a critical transformation from "technological innovation to industrial innovation" [2][5] Group 1: Industry Innovation Paths - Two core directions for the practical implementation of industry innovation are proposed: 1. **Scene Deepening**: This involves rooting technology in specific fields, deeply binding it to industry demands, and creating a positive cycle where technology adapts to scenarios and scenarios feedback into technology [2][5] 2. **Scene Innovation**: Emphasizing the need to actively explore consumer demands rather than relying on traditional market research, it highlights that consumers often only recognize their needs after new products or services are introduced. The key is to create new consumption scenarios and experiences through technological empowerment, thereby activating incremental markets and driving large-scale industry growth [2][5] Group 2: Expert Opinion - The speaker asserts that to achieve the transition from technological breakthroughs to industrial scale applications, companies should either focus on scene deepening or scene innovation [2][5]