Core Insights - The real estate market has seen a revival since the fourth quarter of last year, leading to increased land acquisition enthusiasm among developers, with record high land prices being set in cities like Beijing, Shanghai, Hangzhou, and Chengdu [2][4] - Huafa Group, a major state-owned enterprise from the Greater Bay Area, has made a significant land acquisition in the CCBD area of Xi'an, marking its fifth residential project in the city [3][4] - The CCBD area is recognized for its strategic location and development potential, serving as a hub for transportation, industry, and consumption, with a focus on upgrading urban functions [7][11] Company Developments - Huafa Group acquired a 44.7-acre plot in Qujiang CCBD for a total price of 835 million, with a floor price of 9,038 yuan per square meter [4] - The company has also invested in a commercial complex in the Datang Night City area, indicating its deep involvement in the development and operation of the Qujiang area [11] - Huafa Group has achieved significant sales performance, ranking in the top 7 nationally in the first quarter of 2025, with a sales average price ranking in the top 3 [12][14] Market Trends - The luxury housing market is experiencing a transformation, with Huafa Group setting new standards in high-end residential projects, focusing on core urban areas and high-demand demographics [14][16] - Xi'an is positioned as a rapidly developing new first-tier city with a strong demand for high-quality housing, driven by affluent consumers seeking premium products and services [16] - The project "Jinchengfu" aims to redefine the luxury market in Xi'an, featuring high-end design and spacious living areas, with starting sizes of 220 square meters [18][20]