作者：七佰 化债这张卷 这家企业的答案 德国哲学家尼采有一句名言："杀不死我的，只会让我更强大。" 房企在债务重组方面取得的突破性进展，也意味着房地产行业风险出清在加速，开始修复资产负债表。 过去几年是楼市20多年来调整最剧烈的时期，调整幅度之大、持续时间之长，历史罕见。 有知名房企在这轮周期中轰然倒塌，也有房企抗住了风暴，重新驶向正轨。 2025年，房地产行业在深度调整中加速出清，多家出险房企通过债务重组寻求生机。据中指研究院最新数据显示，2025年以来已有融创中国、碧桂园、旭辉 控股、华夏幸福等21家出险房企债务重组或重整方案取得关键进展甚至落地完成，化债总规模约1.2万亿元。 由此可见，2025年，债务重组已成为房地产行业化解风险的关键进程。在经历长期长达四年的调整期后，凭借政策持续发力、金融精准支持以及企业的积极 自救，房地产行业的风险化解在这一年迈入实质性落地阶段。其中，融创、旭辉等企业已先后完成境内外债务的整体重组；金科股份通过重整计划化解约债 务1470亿元，规模为行业迄今最大。 在穿越债务风暴的过程中，部分稳健企业却走出了一条不一样的路。如龙湖集团，持续保持着公开市场债务按期兑付的记录，并在2 ...

岁末迎新，深圳人的日常节目里，"逛商场"必须有姓名——毕竟这可是个"每7万人就坐拥一座大商场"的城市，人均1.2㎡商业面积直接甩开全国均值一大 截，"没事逛商超"早成了刻进DNA的习惯。 爱上深圳商场，哪是因为"多"？明明是因为"够会玩"：当万象天地MXTR街区的10米"巨型书屋"亮起暖光，冷杉香裹着飘雪落满肩头，深圳人的岁末浪 漫，又在商场里热乎了起来。 对深圳人来说，"逛商场"从不是买东西那么简单：是深圳万象城溜冰场上的青春，是万象天地飘雪里碰杯热红酒的暖，是把"仪式感"揉进日常的松弛。 万象深圳模式：与城市共生长的商业哲学 从2004年首个高端Mall深圳万象城启幕，到如今12座万象系项目遍地开花。这个"生于深圳"的商业IP，早成了城市记忆里的"老朋友"。 从深圳首发，到布局全国，万象商业的"引力密码"在哪？ 读懂万象系的核心竞争力，首先要明确其身份——作为华润置地旗下轻资产管理输出品牌，万象商业不仅拥有清晰的产品矩阵，更以深圳为"试验田"，孕 育出多个核心产品线的原型。中国第一座万象城、第一座万象天地均诞生于深圳，这座城市的创新基因与消费需求，直接塑造了万象系"不复制、只定 制"的发展理念。 2000 ...

转自：推广 当中国城市化进程迈入存量提质的新阶段，城市的命题已从"如何扩张"转向"如何生长"。资产如何焕 新、人才如何安居、大型设施如何永续运营、县域活力如何激发——这些复杂的系统性课题，正考验着 每一座城市及其建设者的智慧。 宁波湾头片区实拍图 在东海之滨的甬温双城，一家企业用长达十九年的深耕，正在践行"3+1"生态模式的综合性打法。 作为深谙城市生长脉络的"城市投资开发运营商"，华润置地宁波地区，已不再是传统意义上的开发商， 而是以地区公司牵头，通过开发销售、经营性不动产、轻资产管理三大核心生态圈业务单元的协同，构 建起一个覆盖城市建设与运营全周期的服务生态圈，悄然成为城市发展的深度参与者与价值共创者。 业务模式祥图 城市高质量发展，面临着多重挑战：一方面，大量存量资产期待被唤醒，转化为持续的城市活力；另一 方面，新市民、青年人的安居需求迫切，关乎城市的未来竞争力。与此同时，大型公共场馆的可持续运 营、县域经济的活力焕新，都是城市治理中亟待破解的课题。 温州城市实拍图 这些命题，已超越单一的土地开发或工程建设范畴，需要具备多元业务能力、长效运营思维和社会责任 意识的"城市合伙人"来共同应对。这要求参与者不 ...

智通财经记者 | 王妤涵 智通财经编辑 | 李慎 广东佛山映月湖畔，一座由原名为南海怡丰城改造而来的商场近期重新开业。在附近市民的记忆中，这本来是一个商户营业率不足30%且品牌组合老化，人 流稀少。 "以前这里布局很乱，没有什么值得逛的，现在每次来都有新品牌，周末带孩子来能玩一下午。"家住附近的市民何女士告诉记者。 近期，智通财经记者实地走访了改造后的项目，商场的公区、车库、天花及交通动线都有了优化，重新规划后的商场视野通透，商场动线从原来的"线性"改 为"环形"，天花高度提升后，空间感更加开阔。这座商场原本建筑面积为4万平方米，经中海改造后，新增租赁面积超1万平米。与此同时，还引入了海底 捞、霸王茶姬等40多个当下热门品牌入驻，替代了原有的低效商户。 改造后的佛山映月湖环宇城 智通财经记者王妤涵拍摄 这座新的商场的名字，叫"环宇城"。从映月湖环宇城驱车4公里，即可到达佛山的另一座同样以环宇城命名的商场，千灯湖环宇城。自2016年开业以来，千 灯湖环宇城一直是佛山商场里的"人气王"，常年位居各类热评榜单前三，平均出租率高达99%以上。 最近几年来，在全国一二线城市陆陆续续出现了多个以"环宇"命名的商业项目，视 ...

那么，华润究竟是如何深入我们的日常生活的呢？ 华润的强大，首先体现在其庞大的上市公司矩阵。你或许难以置信，它旗下拥有多达18家上市公司，A股、港股各占9席，横跨消费、健康、地产、能源、 科技等六大核心赛道，构建了一个多元化的商业帝国。2023年，华润在《财富》世界500强中位列第67位，实力可见一斑。仅2023年前三季度，其营收就高 达6514亿元，利润总额达到643亿元，增幅均超过央企平均水平，展现出强劲的盈利能力。 作为中国四大央企之一，华润集团的实力远超人们的传统印象。它不仅是"卖啤酒、开商场"的，更是一个渗透到我们生活方方面面的"隐形大佬"。你可能每 天都在和它旗下的品牌打交道：夏天撸串时畅饮的雪花啤酒，感冒时冲服的999感冒灵，周末在万象城享受的购物体验，家中烹饪使用的管道燃气，甚至长 辈们滋补身体的东阿阿胶——这些国民品牌，都与华润有着千丝万缕的联系。 在大健康板块，除了我们熟知的OTC药品，华润医药是医药分销行业的前三强，而华润医疗则运营着146家医疗机构，其中包括13家三甲医院，提供2.1万张 床位。华润医疗实现了从药材种植到终端医疗服务的全链条覆盖，构建了完善的医疗健康生态。 华润的多元化布 ...

Core Insights - China Resources Vientiane Life has demonstrated resilience and growth in a challenging market environment since its listing on the Hong Kong Stock Exchange in late 2020, utilizing a unique "commercial management + property management" dual-driven model [1][2][12] - The company has successfully transitioned from a heavy asset reliance to a leading position in light asset management, significantly expanding its commercial footprint from 62 shopping centers at the end of 2020 to 125 by mid-2025 [5][12] - The firm has maintained a strong market position, achieving a compound annual growth rate (CAGR) of over 20% in revenue from 67.79 billion yuan in its first year to 170.43 billion yuan by 2024, while also increasing its core net profit from 8.16 billion yuan to 35.07 billion yuan in the same period [12][13] Business Model and Strategy - The company has established a standardized and replicable management system, a large and loyal brand tenant network, and a strong talent pool, which have been pivotal in its expansion and operational success [5][6] - China Resources Vientiane Life has set a target to expand its third-party shopping center projects by over 50 during the "14th Five-Year Plan" period, achieving this goal ahead of schedule [6][12] - The firm is focusing on urban public space operations as a new growth area, aiming to provide comprehensive services across various urban facilities, which will help mitigate risks associated with traditional residential property management [9][11] Financial Performance - The company has achieved a gross profit margin increase from 27% in 2020 to 32.9% in 2024, further rising to 37.1% in the first half of 2025, indicating improved operational efficiency and business structure optimization [12][13] - China Resources Vientiane Life has maintained a stable dividend policy, distributing over 91 billion yuan since its listing, with a payout ratio reaching 100% in 2024 and the first half of 2025 [13][14] Market Position and Recognition - Despite challenges in the real estate sector, China Resources Vientiane Life has remained in the "billion-dollar market cap" club, with a leading price-to-earnings ratio in the industry, reflecting a significant value reassessment by the market [14][19] - Major financial institutions have upgraded their ratings for the company, recognizing its ability to capture emerging brands and the potential for luxury retail recovery [14][19] Sustainability and Future Outlook - The company is committed to sustainable development, setting clear carbon neutrality goals and integrating ESG principles into its business strategy, which enhances customer loyalty and employee engagement [15][17] - Looking ahead, China Resources Vientiane Life aims to deepen its integrated business model and expand its urban space operations, positioning itself as a key player in the evolving market landscape [17][19][20]

Core Viewpoint - China Resources Land is divesting its commercial assets under the "light and heavy separation" strategy, focusing on cash flow amid the real estate industry's deep adjustments [1][6]. Group 1: Asset Transfer Details - China Resources Land (Xi'an) Commercial Property Management Co. and China Resources Land (Guiyang) Co. are listed for sale with a combined base price of approximately 2.078 billion yuan, with a deadline of December 26, 2025 [1][2]. - The Xi'an company has core assets including Xi'an Xixian Mixc City and China Resources International Plaza, while the Guiyang company’s core asset is Guiyang Mixc [1][2]. - The Xi'an company reported revenue of approximately 198 million yuan and a net profit of about 2.2954 million yuan for the first three quarters of 2025, with total assets of approximately 2.556 billion yuan and liabilities of about 2.044 billion yuan [2][3]. Group 2: Financial Performance - The Guiyang company showed stronger performance in 2025, with revenue of approximately 129 million yuan and a net profit of about 117 million yuan in the first eight months, compared to a net profit of approximately 7.773 million yuan for the entire year of 2024 [4][5]. - The Guiyang company has total assets of approximately 1.176 billion yuan and liabilities of about 1.113 billion yuan as of August 2025, indicating significant financial leverage [5][6]. Group 3: Strategic Implications - The asset disposals are part of a broader strategy to transition to a "light asset" model, allowing China Resources Land to retain operational management rights while monetizing asset value for reinvestment in core city projects [6][7]. - The company aims to create a closed loop of "asset monetization - capital recovery - investment in other projects," enhancing cash flow stability and profitability [7]. - The shift towards high-end residential development is evident, with new land reserves in prime locations and significant sales from luxury projects, indicating a dual strategy of "commercial lightening and residential luxury" [9][10].

机构：中金公司 竞争超预期致商场同店零售额不及预期；大会员业务不及预期。 研究员：张宇/王翼羽/李佳璠/孙元祺 公司动态 公司近况 我们参与了11 月18-19 日华润置地及万象生活联合举办的资本市场开放活动，调研其东北及华北公司、 参访呼和浩特及太原商业与住宅项目、并与公司及属地管理层进行座谈。 评论 传统"城"与"汇"产品线精益求精。公司"一城多汇"战略在东北及华北多个区域已成功落位），我们本次 参访的呼和浩特万象城与太原万象城均为标杆型城市旗舰商业、零售额当地排名领先。其中呼市项目打 破核心区老百货聚集的传统格局、为城市注入新场景与活力，7 月开业实现出租率与开业率双100%、 引入近200 家内蒙区域首店、开业六日零售额突破1 亿元；太原项目每年店铺更新率近30％、新进品牌 中近50％为首店，开业7 年来不断升级品牌组合、实现零售额持续较快增长。 非标产品持续创新。我们本次参访的太原钟楼街为华润万象2021年接管的当地区属平台公司项目。万象 生活充分融合历史古迹与商业消费，实现商户级次升维、老字号焕新、本地品牌孵化，项目入选商务 部"全国示范步行街"创建名单、2025 年初至今零售额同比增近两成。展望 ...

Core Viewpoint - Longfor Group is transitioning towards a second growth curve by enhancing its operational capabilities in commercial real estate, particularly in light of declining development business performance [2][4][6]. Group 1: Current Business Performance - Longfor Group reported operating revenue of approximately RMB 22.16 billion for the first ten months of 2025, accounting for 39.7% of its contract sales during the same period [2]. - The company's contract sales have significantly decreased from RMB 290.1 billion in 2021 to RMB 55.8 billion in the first ten months of 2025, with an expectation of falling below RMB 100 billion for the first time since 2017 [4]. - The share of recurring business revenue in total revenue has been increasing, reaching 22.6% in the first half of 2025, but the gross profit margin for recurring business was only 12.6%, indicating insufficient support for overall profitability [7][8]. Group 2: Comparison with Competitors - Longfor's recurring business gross profit margin is significantly lower than that of China Resources Land, which achieved a gross profit margin of 24% in its recurring business [7][8]. - The difference in profitability is attributed to the positioning of their commercial segments, with Longfor targeting middle-income families while China Resources focuses on high-end consumers [8]. Group 3: Strategic Moves and Challenges - The acquisition of the World Trade Center project in Beijing is seen as a strategic opportunity for Longfor to enhance its presence in the high-end commercial market and improve brand visibility [9][10][12]. - The project has the potential to diversify Longfor's commercial product offerings and align with government policies encouraging the integration of commercial and cultural tourism [14]. - However, challenges include the need for significant capital investment for upgrades, uncertainty in rental income due to high vacancy rates (40%-50%), and a lack of experience in renovating older commercial properties [16][17].

Core Insights - The third quarter of 2025 sees a peak in commercial openings, driven by the "National Day" holiday, with 89 new projects totaling approximately 6.93 million square meters [2][5] - The Eastern China region, particularly Jiangsu, Zhejiang, and Shanghai, dominates the commercial project openings, accounting for over 80% of the total [5][7] - High-tier cities maintain their market position, while lower-tier cities, especially county-level markets, show increased commercial activity [7][9] Summary by Sections Opening Statistics - A total of 89 commercial projects opened in Q3 2025, with a commercial area of about 6.93 million square meters. September alone accounted for 59 projects, representing 66% of the quarterly total [2] - Among the new openings, 15 projects were renovations of existing properties, contributing approximately 1.37 million square meters [2][14] Regional Distribution - The Eastern region leads with 32% of openings, with Jiangsu, Zhejiang, and Shanghai contributing significantly [5] - Central and Southern China follow, with Central China having 8 openings and Southern China 15 openings, primarily in Guangdong [5] Market Tier Analysis - High-tier cities account for over 70% of new projects, with first-tier cities at 27%, second-tier at 10%, and a notable activity in fourth-tier cities [7] - County-level commercial projects are becoming more active, with several notable openings in various regions [9] City-Specific Highlights - Hangzhou leads with 8 new projects, followed by Chongqing and Wuhan with 6 each. Notable projects include the Hangzhou Asian Games Village and several large-scale developments in Chongqing [11][12] - Beijing and Shanghai also saw significant openings, focusing on urban renewal and high-end commercial spaces [12][15] Major Developers and Projects - Leading commercial management companies like China Resources, Longfor, and Wanda opened multiple projects, with China Resources launching 6 projects, including several in lower-tier cities [13] - High-profile projects include Shenzhen Bay MixC Phase II and Guangzhou's K11 Select, both featuring innovative designs and a mix of retail and cultural spaces [18][19][20] Renovation Projects - The quarter saw 15 renovation projects, with a total area of approximately 1.37 million square meters, indicating a trend towards upgrading existing properties [14] - Examples include the transformation of previously stalled projects into successful commercial spaces, such as the Hohhot MixC [25]