城市国际影响力
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中国城市国际影响力指数榜发布!太原大同上榜
Xin Lang Cai Jing· 2026-01-10 01:58
近年来,太原市以文化为钥开启国际传播之门,借势《黑神话:悟空》IP,让晋祠等古建成为全球玩家 追捧的文旅地标。打造《首席体验官》《我是传承人》等国际化传播内容,覆盖全球54个国家和地区。 连续举办"海外博主看太原"活动,用博主的镜头向全球展现锦绣太原城的独特魅力,相关海外播放量超 30亿。此次,太原位列第27位,标志着城市已从"工业标签"成功转向"数字引擎+文化名片"的多元形 象。 而此次大同的上榜,正是源于其立足文化根基、创新传播方式的精准实践。大同市以云冈石窟、悬空 寺、大同古城等核心景区为基,通过数字赋能让文物"活起来"。《如梦大同》《天下大同》等沉浸式演 艺重现古都风华。古城夜游、火山露营、长城徒步等特色线路备受青睐,让"一季游"变成"全季火"。在 国际社交媒体上,"天下大同"的包容基因通过网络传遍世界,让古城成功跻身国际知名文化旅游目的 地。(记者 康煜) 近日,《中国城市国际网络形象指数报告》在重庆发布,这份覆盖全国106座主要城市的报告显示,太 原、大同以其亮眼表现分别跻身中国城市国际影响力指数榜第27位和35位。该报告由中国人民大学新闻 学院与重庆大学新闻学院牵头编撰,其发布结果被誉为城市国际 ...
武汉入选城市国际影响力重点研究对象
Chang Jiang Ri Bao· 2025-12-16 00:28
Core Insights - The report highlights Wuhan's recognition as a key research subject in the "Annual Research Plan on Urban International Influence," alongside cities like Beijing and Shanghai, reflecting its growing international communication efforts and showcasing a model of Chinese modernization [1] Group 1: International Influence and Communication Strategies - Chinese cities, including Wuhan, Chengdu, and Chongqing, have gained international recognition, with Wuhan's unique approach combining "going out" and "inviting in" strategies for international communication [2] - Wuhan has developed a collaborative system around the Yangtze River, integrating "cultural corridors, night tourism economy, and new media communication" to enhance its overall competitiveness [2] - The city hosted a 10-day joint interview event called "Walking China: Discovering Wuhan," inviting over 20 mainstream media journalists from countries like Thailand and Turkey to showcase its ecological protection, technological innovation, and cultural heritage [2] Group 2: Urban Livability and Cultural Branding - The international livability reputation of cities like Wuhan is a significant factor in their global influence, with Wuhan leveraging unique IPs to tell its urban story [3] - The "Yangtze Dolphin" character, representing Wuhan, was featured at the Chinese Cultural Festival in Washington, marking its debut as a cultural symbol on the global stage [3] - Innovative content dissemination strategies, such as live broadcasts and AI short videos, have reached over a million views, effectively promoting the Yangtze Dolphin's image and ecological narratives [3] Group 3: Engaging International Audiences - The "Wuhan at 18" program features foreign influencers exploring the city, enhancing the relatability and vibrancy of Wuhan's narrative through diverse cultural perspectives [4] - Influencers from various countries have highlighted Wuhan's local culture, cuisine, and technological advancements, creating a broad resonance on international social media platforms [4] - Wuhan's multifaceted international communication practices aim to elevate its global influence, with a focus on historical depth and innovative vitality [4]
第五届中国城市国际传播论坛在浙江金华举办
Zhong Guo Jing Ji Wang· 2025-12-12 08:18
现场公布了"城市国际影响力课题年度研究计划"重点对象名单,揭晓"中国城市国际影响力十大年度热 词",并发布《共筑文明对话之桥提升国际传播效能——第五届中国城市国际传播论坛(金华)倡议》。 本届论坛旨在以多元视角展示中国城市国际传播成果,并为中国城市提供交流互鉴的平台。论坛期间, 与会嘉宾围绕如何提炼中国城市在高质量发展等领域的探索经验,形成兼具中国特色与国际理解度的表 达;以及如何通过整合多元力量,形成立体传播的"合唱"效应等议题展开深入探讨与分享。 论坛发布了《中国城市国际影响力发展报告(2025)》,对各区域城市在提升国际影响力方面的具体措施 进行了深入研究。结果显示,我国城市正以经济为基础、以创新为核心、以文旅为桥梁、以宜居为根 本、以传播为助翼,不断书写着国际影响力发展的新篇章。报告还认为,在国际影响力建设实践层面, 长三角和粤港澳大湾区城市策略灵活、特色鲜明。其中,作为长三角城市群中的金华依托"浙江之心"和 外贸发达的优势,通过政策创新、平台建设、物流升级、人文协同四大路径提升城市国际影响力,取得 显著成效。 12月11日,第五届中国城市国际传播论坛在浙江金华举办。地方宣传部门负责人、智库专家及互联 ...