近年来，太原市以文化为钥开启国际传播之门，借势《黑神话：悟空》IP，让晋祠等古建成为全球玩家 追捧的文旅地标。打造《首席体验官》《我是传承人》等国际化传播内容，覆盖全球54个国家和地区。 连续举办"海外博主看太原"活动，用博主的镜头向全球展现锦绣太原城的独特魅力，相关海外播放量超 30亿。此次，太原位列第27位，标志着城市已从"工业标签"成功转向"数字引擎+文化名片"的多元形 象。 而此次大同的上榜，正是源于其立足文化根基、创新传播方式的精准实践。大同市以云冈石窟、悬空 寺、大同古城等核心景区为基，通过数字赋能让文物"活起来"。《如梦大同》《天下大同》等沉浸式演 艺重现古都风华。古城夜游、火山露营、长城徒步等特色线路备受青睐，让"一季游"变成"全季火"。在 国际社交媒体上，"天下大同"的包容基因通过网络传遍世界，让古城成功跻身国际知名文化旅游目的 地。（记者 康煜） 近日，《中国城市国际网络形象指数报告》在重庆发布，这份覆盖全国106座主要城市的报告显示，太 原、大同以其亮眼表现分别跻身中国城市国际影响力指数榜第27位和35位。该报告由中国人民大学新闻 学院与重庆大学新闻学院牵头编撰，其发布结果被誉为城市国际 ...

Core Insights - The summer consumption boom in China is showcasing new consumer trends, with a shift towards immersive experiences that engage all five senses [1] - The traditional consumption landscape is being transformed into multi-dimensional experiences that combine performance, interaction, and technology [1] Group 1: Immersive Experiences - The immersive performance "Dreaming Datong" in Shanxi integrates historical depth with modern technology, allowing audiences to actively participate in the narrative [3] - Audience feedback highlights the shock and novelty of immersive viewing experiences that transport them to historical settings [4][5] Group 2: Experience Economy - The experience economy is defined as an economic model centered on providing services and creating experiences, shifting consumer focus from ownership to emotional engagement [8] - Young consumers are particularly willing to pay for emotional experiences, which challenges businesses to enhance their "dream-making" capabilities [8][9] Group 3: Market Trends - There is a significant increase in interest for immersive experiences, with a 137% year-on-year growth in searches for themed immersive experience venues in major cities [8] - The demand for culturally rich and interactive experiences is rising, as consumers seek deeper engagement with the narratives behind products and services [9]