Core Insights - The event "Come to Chengdu and Chongqing to Celebrate the Double Festival" was held on September 19, 2025, in Chengdu, promoting consumption activities during the National Day and Mid-Autumn Festival [1] - The event featured a live broadcast showcasing diverse consumption scenarios, including new dining experiences and cultural immersion [3] Group 1: Event Highlights - The live broadcast included performances by historical figures Li Bai and Du Fu, creating a cultural resonance through poetry and traditional Mid-Autumn customs [3] - A collaborative segment featured five cities: Chengdu, Chongqing, Deyang, Meishan, and Ziyang, promoting consumption incentives and sharing resources [3][4] - Chengdu will host key activities such as the "Must-Buy Gifts + Chongqing Gift Market," "Panda Food Feast," and "Munich Beer Festival" during the holiday period [4] Group 2: Cultural and Culinary Promotion - The event highlighted Sichuan liquor from four core production areas, emphasizing unique qualities and cultural heritage [5] - The live broadcast showcased new cultural dining experiences, including "Shu Ban" and "Zou Chuan Hotpot," integrating local culture with culinary offerings [7] - The event attracted over 100,000 viewers during a six-hour live stream, utilizing an online-to-offline model to enhance consumer engagement [7]