Core Insights - The rise of index fund investment has led to the launch of various WeChat mini-programs by major fund companies, with E Fund's "Index Express" mini-program gaining significant attention in the market [1][2] - The mini-program aggregates over 3,000 ETFs and off-market index funds, covering more than 450 indices across multiple markets, providing a comprehensive investment tool for users [1][2] - Other leading public funds, including Huaxia, GF, Bosera, and Harvest, have also introduced similar mini-programs focused on index investment, indicating a trend towards refined product promotion and information accessibility in the industry [1][3] Company Developments - E Fund's "Index Express" mini-program offers a one-stop investment service with multiple search paths and advanced filtering options, allowing investors to easily find suitable indices and products [2] - The mini-program is unique in supporting both on-market ETFs and off-market index fund transactions, connecting various sales channels including brokers and internet platforms [2] - Other fund companies have launched their own mini-programs, such as Huaxia's "Red Rocket" and GF's "Index Investment Thermometer," which provide tools for index queries and investment education [3][4] Industry Trends - The proliferation of index mini-programs reflects the growing importance of ETF business among fund companies, as well as a trend towards more precise and tool-oriented approaches in public fund marketing [4][5] - WeChat, as a national social app, serves as a crucial marketing platform for fund companies, with the emergence of index-focused mini-programs marking a shift towards more targeted and efficient customer engagement [5] - The overall positioning of these mini-programs varies by company, with some offering rich content while others focus on basic displays, indicating potential for further innovation in the future [5]

Group 1 - E Fund has launched the "Index Express" WeChat mini-program, which aggregates over 3,000 ETFs and off-market index funds covering more than 450 indices across A-shares, Hong Kong stocks, and US stocks [1] - The mini-program aims to provide a one-stop investment service for investors, allowing them to search, compare, and invest in index products efficiently [1][5] - Other leading fund companies such as Huaxia, GF, Bosera, and Harvest have also launched similar mini-programs focused on ETF and index investment, indicating a trend towards refined public fund mini-programs [1][7] Group 2 - The "Index Express" mini-program supports both on-market ETFs and off-market index fund trading, making it the only program with extensive trading channel integration [5] - It features nearly 100 list indicators and over 80 screening indicators, allowing for comprehensive and multi-dimensional display of indices and products [5] - The rise of mini-programs reflects the growing importance of index investment and the emphasis on ETF business by fund companies [7][10] Group 3 - The use of WeChat mini-programs is seen as a cost-effective and lightweight method for fund companies to reach customers and showcase products [8][10] - The emergence of specialized index mini-programs signifies a shift towards precision and tool-oriented approaches in public fund marketing [10] - Fund companies are expected to innovate further in their mini-program offerings, enhancing user experience and engagement [10]