从"卖方销售"向"买方投顾"转型 本届"新财富新投资先锋案例"分别来自证券、公募基金、银行理财等行业机构，包括广发证券、万联证 券、粤开证券、东莞证券、易方达基金、广发基金、招银理财、兴银理财、信银理财、中银理财、宁银 理财。 从入选案例的整体特征来看，获奖机构围绕"产品普惠创新、服务模式升级、数字科技赋能、实体精准 滴灌、价值生态守护"五大普惠评审维度形成多元创新路径，共同推动财富管理与投资业务向重投资者 回报、服务实体的深刻转变，展现出鲜明的行业发展趋势。 12月23日，南方都市报社、湾财社举办的第14届金融行业年度评鉴活动顺利举行。本届评鉴以"创新服 务惠大众・金融赋能启新程"为主题，并在资本市场投融资改革持续深化与低利率环境下，首次增设"新 财富新投资先锋案例"评选。 经过前期多轮专业评审，本届"新财富新投资先锋案例"在活动现场正式亮相。这些案例来自多家证券、 公募基金、银行理财等行业机构，在"产品普惠创新、服务模式升级、数字科技赋能、实体精准滴灌、 价值生态守护"五大评审维度上，充分展示了2025年资本市场各类机构向重投资者回报、服务实体经济 等深刻转变。 图说：新财富新投资先锋案例获奖机构。 例如 ...

Core Viewpoint - The launch of the "Index Express" WeChat mini-program by E Fund aims to provide a one-stop investment service for ETF investors, integrating real-time market data, product selection, and convenient trading functions, reflecting a shift towards enhanced user experience in the ETF market [1][2][4]. Group 1: Product Features and Functionality - The "Index Express" mini-program aggregates over 3,000 ETFs and off-market index funds, covering more than 450 indices across various markets, including A-shares, Hong Kong stocks, and US stocks [2]. - It offers features such as index fund queries, portfolio analysis, and market tracking, along with intelligent advisory prompts and investment calculators to enhance user decision-making efficiency [2][4]. - The program connects to multiple sales channels, allowing users to purchase selected products directly, thus streamlining the investment process [4]. Group 2: Competitive Landscape - E Fund is currently the largest public fund manager in terms of total management scale, with a close competition with Huaxia Fund in the ETF space, where both have surpassed 800 billion yuan in ETF management scale [7]. - The competition has intensified, with both firms focusing on financial technology to enhance brand recognition and user engagement rather than just product quantity and scale [7][9]. Group 3: Industry Trends and Future Outlook - The ETF market is experiencing rapid growth, with the total number of ETFs exceeding 1,000 and total management scale surpassing 5 trillion yuan, indicating a shift towards standardized, intelligent, and personalized ETF ecosystems [11][14]. - Fund companies are increasingly focusing on brand recognition and differentiation through product renaming and enhanced user interfaces, reflecting a commitment to high-quality development in the ETF market [13][14]. - The future of the ETF ecosystem is expected to emphasize data capabilities and ecological efficiency, with companies like E Fund planning to enhance research capabilities and diversify product offerings to meet long-term investor needs [14][15].

Core Insights - The launch of the "Index Express" WeChat mini-program by E Fund aims to provide a one-stop investment service for ETF investors, integrating real-time market data, product selection, and convenient trading functionalities [1][2][5] - Major ETF management firms are increasingly focusing on developing mini-programs to enhance user experience and engagement, moving beyond traditional sales methods [1][2][5] - The competition among leading fund companies is shifting towards financial technology, emphasizing brand recognition and user engagement rather than just product quantity and scale [7][10] Group 1: Product Features and Functionality - The "Index Express" mini-program aggregates over 3,000 ETFs and off-market index funds, covering more than 450 indices across various markets, including A-shares, Hong Kong stocks, and US stocks [2][5] - It offers features such as index fund queries, portfolio analysis, and market tracking, along with smart advisory prompts and investment calculators to enhance decision-making efficiency [2][5] - The program connects to multiple sales channels, allowing users to purchase selected products directly, streamlining the investment process [5][10] Group 2: Competitive Landscape - As of June 30, 2023, E Fund and Huaxia Fund are the top two public fund managers in terms of total management scale, with E Fund at 2.16 trillion yuan and Huaxia Fund at 2.1 trillion yuan [7] - In the ETF sector, both firms have seen their management scales exceed 800 billion yuan, with E Fund narrowing the gap with Huaxia Fund to 408 billion yuan as of September 29, 2023 [7] - The competition is not only about scale but also about technological capabilities and brand differentiation, with both firms investing in user-friendly tools and platforms [7][10] Group 3: Future Trends and Developments - The ETF market is expected to evolve towards standardization, intelligence, and personalization, with a growing emphasis on data capabilities and ecological efficiency [12][15] - E Fund plans to enhance its product offerings and improve investor services by focusing on low fees, refined management, and diverse investment solutions [16] - The industry anticipates that more institutions will adopt mini-programs, which will continue to evolve towards open, intelligent, and personalized services [11][15]

Core Insights - The total scale of ETFs has reached 5.5 trillion yuan, marking a historical high and an increase of 1.76 trillion yuan since the end of last year [3][4] - The ETF market is experiencing a significant expansion, with 115 ETFs surpassing 10 billion yuan in scale, and 17 of these exceeding 50 billion yuan [4][5] - The industry is shifting focus from merely increasing product quantity and scale to enhancing asset allocation service capabilities, indicating a new competitive landscape [2][8] ETF Market Dynamics - Stock ETFs remain the dominant category, with a scale of 3.62 trillion yuan, an increase of 728.19 billion yuan from the end of last year [3] - Bond ETFs have seen explosive growth, with the number of products increasing from 21 to 53 and the scale rising from 179.99 billion yuan to 674.05 billion yuan [3] - Cross-border ETFs have also doubled in scale, reaching 872.69 billion yuan [3] Competitive Landscape - The top 15 fund managers control nearly 90% of the ETF market, with the largest players being Huaxia Fund and E Fund, managing 886.88 billion yuan and 845.59 billion yuan respectively [5][6] - In contrast, over 22 fund managers have ETF scales below 2 billion yuan, highlighting a stark contrast in market presence [6] - New entrants are still emerging, as evidenced by the recent filing of a new ETF by Xingzheng Global Fund [6] Shift in Strategy - The focus is moving towards providing comprehensive asset allocation solutions rather than just launching new products [8][9] - Major fund managers are developing tools for investors to create diversified portfolios, such as E Fund's "Index Express" and Huaxia Fund's "Red Rocket LetfGo" [8][9] - The ETF investment approach is evolving towards a more systematic and digitalized platform, allowing for real-time tracking and dynamic risk management [9]

Market Overview - The A-share market saw all major indices rise last week, with the Sci-Tech 50, Small and Medium-sized Enterprises Index, and CSI 500 Index leading with returns of 5.48%, 3.66%, and 3.38% respectively, while the CSI 300, Shanghai Composite, and ChiNext Index lagged with returns of 1.38%, 1.52%, and 2.10% respectively [1][9] - In terms of trading volume, all major indices except the Sci-Tech 50 experienced a decline in trading volume last week [10] - The electronic, real estate, and agriculture sectors performed well, with returns of 5.98%, 5.82%, and 4.52% respectively, while the banking, comprehensive finance, and pharmaceutical sectors underperformed with returns of -0.64%, -0.58%, and -0.28% respectively [1][14] Fund Issuance and Performance - A total of 46 funds were reported last week, a decrease from the previous week, including 3 FOFs and 3 QDIIs [2] - Last week, 40 new funds were established with a total issuance scale of 21.794 billion yuan, which is a decrease from the previous week [3] - The Huashang Hong Kong Stock Connect Value Return Fund completed its fundraising on September 8, raising over 1 billion yuan with a subscription confirmation ratio of 32.95% [5] - The performance of open-end public funds showed that active equity, flexible allocation, and balanced mixed funds had returns of 2.18%, 1.73%, and 0.91% respectively [29][36] Fund Sales and Management - As of last week, there were 243 ordinary FOF funds, 119 target date funds, and 152 target risk funds in the open-end public fund category [35] - The top three fund sales institutions by equity fund holdings were Ant Fund, China Merchants Bank, and Tian Tian Fund, with holdings of 822.9 billion yuan, 492 billion yuan, and 349.6 billion yuan respectively [7] - The target date funds had the best median performance this year, with a cumulative return of 13.94% [36] Bond Market - As of last Friday, the central bank's reverse repo net injection was 196.1 billion yuan, with reverse repos maturing at 1,068.4 billion yuan, resulting in a net open market injection of 1,264.5 billion yuan [17] - The yield on government bonds of different maturities has increased, with credit spreads widening by 3.69 basis points [18][23] Sector Performance - Over the past month, the communication sector has seen the highest cumulative increase of 25.38%, while the comprehensive finance sector has experienced a cumulative decline of 5.53% [14] - Year-to-date, the communication, non-ferrous metals, and electronics sectors have shown high cumulative returns of 63.94%, 60.31%, and 38.03% respectively, while sectors like coal, transportation, and food and beverage have the lowest returns [14][16]

Core Viewpoint - The "Index Express" WeChat mini-program integrates the three core nodes of the investment process (search → compare → invest) with ETFs, index funds, and trading channels, creating a complete ecosystem for index investment [1][9]. Group 1: Market Overview - Index investment has seen rapid growth, with over 3,000 related products covering more than 450 indices across A-shares, Hong Kong stocks, and U.S. stocks [2]. Group 2: Investor Pain Points - Investors face three main challenges in index investing: difficulty in finding products due to the vast number available [3], challenges in selecting the best ETFs as multiple options often correspond to the same index [4], and cumbersome trading processes requiring switching between different software to place orders [5]. Group 3: Solution Offered by "Index Express" - "Index Express" addresses these issues by providing a one-stop service covering the entire investment process [5][22]. - It includes comprehensive market coverage with over 3,000 ETFs and index funds, and more than 450 indices [5][22]. - The program features real-time market data, allowing users to track index and ETF performance [6]. - It offers flexible filtering options with nearly 100 list indicators and over 80 screening criteria for multi-dimensional comparisons [7][22]. - The ETF comparison function allows users to compare up to 10 ETFs simultaneously, making it the only mini-program that provides intuitive ETF comparisons [8][22]. Group 4: Detailed Functionality - The "search" function allows users to find indices or products through various methods, including keyword searches and real-time rankings based on performance [10][11]. - The "compare" function supports comparisons of up to 10 ETFs with over 30 differentiated indicators, helping investors understand the differences among ETFs tracking the same index [14][15][16]. - The "invest" function enables efficient trading by allowing users to jump directly to brokers or platforms to complete purchases [17][18]. Group 5: Professional Indicators and Features - "Index Express" enhances decision-making efficiency by providing key indicators such as real-time total trading volume of ETFs and dividend yields [19]. - It also displays performance metrics like tracking error, excess returns, and dividend information for products [20][21]. - The program helps users quickly identify representative products, such as the largest ETFs or those with the highest excess returns [21]. Group 6: Significance of "Index Express" - For investors, "Index Express" reduces the difficulty of selecting ETFs, simplifies the investment process, and improves trading efficiency [22]. - For the market, it promotes standardization in index investing and increases investor coverage [22]. - It establishes a structured mapping of the index-investment knowledge system, creating scalable knowledge nodes for index investment [23].

Core Insights - The rise of index fund investment has led to the launch of various WeChat mini-programs by major fund companies, with E Fund's "Index Express" mini-program gaining significant attention in the market [1][2] - The mini-program aggregates over 3,000 ETFs and off-market index funds, covering more than 450 indices across multiple markets, providing a comprehensive investment tool for users [1][2] - Other leading public funds, including Huaxia, GF, Bosera, and Harvest, have also introduced similar mini-programs focused on index investment, indicating a trend towards refined product promotion and information accessibility in the industry [1][3] Company Developments - E Fund's "Index Express" mini-program offers a one-stop investment service with multiple search paths and advanced filtering options, allowing investors to easily find suitable indices and products [2] - The mini-program is unique in supporting both on-market ETFs and off-market index fund transactions, connecting various sales channels including brokers and internet platforms [2] - Other fund companies have launched their own mini-programs, such as Huaxia's "Red Rocket" and GF's "Index Investment Thermometer," which provide tools for index queries and investment education [3][4] Industry Trends - The proliferation of index mini-programs reflects the growing importance of ETF business among fund companies, as well as a trend towards more precise and tool-oriented approaches in public fund marketing [4][5] - WeChat, as a national social app, serves as a crucial marketing platform for fund companies, with the emergence of index-focused mini-programs marking a shift towards more targeted and efficient customer engagement [5] - The overall positioning of these mini-programs varies by company, with some offering rich content while others focus on basic displays, indicating potential for further innovation in the future [5]

Group 1 - E Fund has launched the "Index Express" WeChat mini-program, which aggregates over 3,000 ETFs and off-market index funds covering more than 450 indices across A-shares, Hong Kong stocks, and US stocks [1] - The mini-program aims to provide a one-stop investment service for investors, allowing them to search, compare, and invest in index products efficiently [1][5] - Other leading fund companies such as Huaxia, GF, Bosera, and Harvest have also launched similar mini-programs focused on ETF and index investment, indicating a trend towards refined public fund mini-programs [1][7] Group 2 - The "Index Express" mini-program supports both on-market ETFs and off-market index fund trading, making it the only program with extensive trading channel integration [5] - It features nearly 100 list indicators and over 80 screening indicators, allowing for comprehensive and multi-dimensional display of indices and products [5] - The rise of mini-programs reflects the growing importance of index investment and the emphasis on ETF business by fund companies [7][10] Group 3 - The use of WeChat mini-programs is seen as a cost-effective and lightweight method for fund companies to reach customers and showcase products [8][10] - The emergence of specialized index mini-programs signifies a shift towards precision and tool-oriented approaches in public fund marketing [10] - Fund companies are expected to innovate further in their mini-program offerings, enhancing user experience and engagement [10]

Core Viewpoint - The launch of the "Index Direct Train" WeChat mini-program by E Fund reflects the growing trend of index investment and the increasing competition among fund companies to provide efficient investment tools for investors [2][5][19]. Group 1: Introduction of the Mini-Program - E Fund, as the leading fund company in China, has introduced the "Index Direct Train" WeChat mini-program, which aggregates over 3,000 ETFs and off-market index funds covering more than 450 indices across A-shares, Hong Kong stocks, and US stocks [2][5]. - The mini-program aims to create a one-stop investment service loop for investors, offering real-time market synchronization, flexible product selection, and efficient trading channels [2][5]. Group 2: Industry Trends - The rise of index investment has led to a rapid increase in the number and scale of ETF and off-market index fund products [5]. - Other leading public fund companies, such as Huaxia, GF, Bosera, and Harvest, have also launched similar WeChat mini-programs focusing on ETF and index investment, indicating a trend towards more refined public fund mini-programs [3][15][18]. Group 3: Features of the Mini-Program - The "Index Direct Train" provides multiple convenient search paths, allowing investors to quickly identify suitable indices and products through advanced filtering options [13]. - It is the only mini-program that supports trading for both on-market ETFs and off-market index funds, connecting to the most trading channels in the market [13]. - The mini-program features nearly 100 list indicators and over 80 filtering indicators, enabling comprehensive and multi-dimensional displays of indices and products [13]. Group 4: Market Positioning and Future Outlook - The emergence of specialized ETF mini-programs reflects the emphasis on index investment by fund companies and the trend towards precision and tool-based services in the public fund sector [18][20]. - Mini-programs are seen as a lightweight and cost-effective way to reach customers, providing a better user experience compared to traditional apps [20].