8月27日下午，ETF投资领军者华夏基金联合深交所基金管理部、腾讯自选股在深圳举行指数策略见面会。这是华夏基金继今年4月在北京举行ETF全民投资 俱乐部春季见面会后，又一次举办聚焦指数投资的投教活动，旨在推动指数投资普及，助力ETF高质量发展。深交所基金管理部业务专家、华夏基金数量投 资部行政负责人徐猛、华夏基金高级策略分析师陈彦冰、知名博主峰哥亡命天涯和多位媒体记者、投资者参加了见面会。 腾讯自选股相关负责人表示："指数化投资契合监管倡导的普惠金融理念，是普通投资者分享经济增长红利的有效方式。我们正通过技术与传统金融机构资 产配置能力的结合，打造合规、易懂、好操作的服务，助力投资者树立正确投资观，切实提升投资获得感。"未来，腾讯自选股将依托 "工具 + 内容 + 陪伴" 的全链条服务体系，持续陪伴投资者把握全民指数时代的新机遇，为资本市场高质量发展注入更多动能。 作为境内首只ETF的基金管理人，华夏基金持续向投资者提供更好的ETF产品和服务，构建了"指数研究+指数服务+指数策略"的能力体系，还推出了一站式 指数服务平台——红色火箭。今年6月份更升级红色火箭，推出LetfGo专区，聚焦指数投资组合搭建，将华夏 ...

Core Viewpoint - The article emphasizes that 2025 is likely to be a year when public funds regain investor trust, highlighted by significant performance improvements in various fund categories, particularly those managed by Huaxia Fund [1][3]. Performance Overview - As of June 30, 2025, the Wind偏股混合基金指数 rose by 7.86%, outperforming the沪深300 index, with the top ten active equity funds achieving over 60% gains in the first half of the year [1]. - Huaxia Fund led the industry with an incremental scale of 311.937 billion, achieving a growth rate of 14.86% among fund companies managing over 500 billion [1]. Huaxia Fund's Success Factors - Huaxia Fund's growth is attributed to several continuous strategies: 1. Ongoing upgrades to the investment research system to adapt to rapidly changing capital markets [3]. 2. Continuous asset definition and pricing to embrace the multi-asset era [3]. 3. Continuous enhancement of user experience to better match user needs with product features [3]. 4. Continuous promotion of industry transformation through product and tool innovation [3]. Investment Research System - Huaxia Fund has established multiple investment decision committees for various asset classes, each led by independent research directors and fund managers [8]. - The firm has a large research team that covers the entire industry and all asset classes, providing support to investment groups [9]. - A comprehensive talent development system is in place, nurturing talent from entry-level to fund manager positions [9][10]. Asset Definition and Pricing - Huaxia Fund has been proactive in creating new asset classes, such as the North Exchange Fund and the first domestic ETF product [12]. - The firm emphasizes the importance of asset management, focusing on discovering, defining, and managing assets [12][14]. - The fund categorizes its products into various types based on investment style, industry, and specific strategies, allowing for a more granular approach to asset management [13]. User Experience Enhancement - Huaxia Fund has invested significantly in improving user experience, exemplified by the "Red Rocket" index investment tool, which underwent extensive testing and development [16]. - This tool addresses multiple investor pain points, such as understanding indices, comparing different indices, and analyzing market volatility [16][17]. Industry Transformation - Huaxia Fund aims to expand the overall asset management industry, enabling more ordinary people to meet their investment needs through fund products [19]. - The firm has transitioned from a single asset expert to a multi-asset platform, influencing other fund companies to follow suit [20]. - Huaxia Fund has been a pioneer in index fund services, driving innovation in ETF products and integrating active product innovation into passive ETF lines [21][22].

Core Viewpoint - The ETF market is experiencing intense competition, transitioning from a tool-focused 1.0 era to a solution-oriented 2.0 era, with major ETF firms adopting personalized and differentiated strategies to build competitive moats [1][5]. Group 1: Market Competition - The recent launch of the benchmark market-making credit bond ETF and the addition of the Sci-Tech bond ETF have intensified competition in the ETF market [1]. - On July 7, ten leading public funds, including Huaxia Fund and E Fund, will compete in the issuance of the Sci-Tech bond ETF, with seven companies shortening the fundraising period to one day and setting a cap of 3 billion yuan, aiming for the coveted "daylight fund" status [2]. - The first batch of eight benchmark market-making credit bond ETFs launched earlier this year has shown strong capital attraction, with a total scale exceeding 131.4 billion yuan [2]. Group 2: Market Dynamics - The "Matthew Effect" in the ETF market is becoming more pronounced, leading to increased polarization, with the top ten public fund institutions holding 80% of the total non-money market ETF scale, amounting to 3.32 trillion yuan [2]. - Analysts indicate that leading firms leverage brand, product lines, and resource barriers to dominate the market, while smaller firms face challenges due to scale and liquidity barriers [2]. Group 3: Differentiation Strategies - Huaxia Fund launched the "Investment Satisfaction Evaluation Model" and upgraded its "Red Rocket" platform to enhance user experience and asset allocation functionality, aiming to facilitate "ETF investment freedom" [3]. - E Fund has been actively adjusting ETF abbreviations and standardizing them, narrowing the scale gap with Huaxia Fund to less than 40 billion yuan [4]. - The focus on brand building and differentiation strategies is evident as firms seek to enhance ETF product recognition and investor service capabilities [4]. Group 4: Investor Engagement - Leading ETF firms are increasingly focusing on investor education, service platform development, and brand operation strategies to enhance investor loyalty [5][6]. - The shift from traditional competition based on product features to a focus on investor understanding and trust is becoming a key strategy for retaining long-term investors [6]. - Recent initiatives include E Fund's thematic investment strategy and the launch of various investor engagement tools by other firms, such as the "Super ETF" brand by Jiashi Fund [7]. Group 5: Brand Building - ETF firms are exploring various brand-building strategies, with Huaxia Fund positioning itself as the first ETF manager in China and emphasizing simplicity in its services [9]. - Other firms, like GF Fund and Penghua Fund, have also developed unique ETF brands to cater to diverse investor needs and enhance their market presence [10][11]. - The importance of aligning brand strategies with product characteristics and avoiding superficial marketing tactics is highlighted as essential for effective brand building [12].

Core Viewpoint - The ongoing trend of renaming ETFs is aimed at enhancing clarity and reducing confusion for investors, as evidenced by the recent announcement from Harvest Fund to rename 22 of its ETFs to a standardized format [1][6]. Group 1: ETF Renaming and Standardization - Harvest Fund announced the renaming of 22 ETFs, including major indices like CSI A500 and CSI A100, to a clearer format that includes "Index + Product Type + Manager" [1][2]. - The renaming process does not affect product codes, fees, or investment strategies, ensuring that existing shareholder rights remain intact [1][2]. - This renaming initiative is part of a broader industry trend, with other firms like Huaxia and E Fund also having renamed their ETFs this year [2][6]. Group 2: Market Growth and Trends - The total scale of ETFs in China surpassed 4 trillion yuan for the first time in April 2023, marking a significant growth from just over 3 trillion yuan in September 2022 [6][10]. - As of June 16, 2023, there are 51 public fund companies managing 1,163 ETFs, with a total net asset value of approximately 3.99 trillion yuan [7][8]. - The ETF market is experiencing a "Matthew Effect," where the top 10 fund companies manage nearly 85% of the total ETF assets, highlighting a concentration of market power [8][9]. Group 3: Fee Structure and Investor Engagement - Management fees for ETFs have increased significantly, with Huaxia Fund's fees rising from 11.9 million yuan in 2022 to 24.53 million yuan in 2024 [9]. - The trend towards lower fees is evident, with many newly launched ETFs adopting a management fee structure of 0.15% [9][10]. - The number of accounts participating in the ETF market has grown to nearly 10 million, reflecting a rising interest in index-based investment strategies [10][11]. Group 4: Future Development and Strategy - The Shanghai Stock Exchange emphasizes the need for high-quality development in the ETF market, focusing on enhancing product supply and optimizing market mechanisms [10][11]. - Public fund managers are increasingly adopting a "research + service + strategy" model to improve transparency and accessibility of ETF products for investors [11].