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基金销售价格战升级 多元化竞争格局显现
在A股结构性行情背景下,公募基金赚钱效应令新基金发行市场异常火爆。截至9月8日,年内新成立基金 数量达到1005只,继2019年后再次突破千只。新成立基金发行份额则突破2万亿份,创年度历史纪录。 与此同时,基金销售价格战已从第三方平台、互联网电商巨头,蔓延到银行渠道、基金公司直销。可以想 见的是,未来一段时间,基金费率激战就此拉开序幕,基金代销行业的竞争格局也将发生巨变。继招商银行 率先对指数基金的认申购交易打1折优惠之后,《中国经营报》记者获悉,部分头部基金公司的APP已经将 申购费降到了0折。 8月28日,证监会出台了《公开募集证券投资基金销售机构监督管理办法》及配套规则(以下简称《基金 销售新规》),对客户维护费(尾随佣金)设置上限,这被视为针对基金销售机构"扶优劣汰"的新举措。 基金销售价格战升级 记者查询支付宝基金专区(蚂蚁基金)等互联网代销平台了解到,在这类以流量见长的平台上,其代销的权 益类基金的申购费(主动权益类基金的申购费为1.5%)基本上都是一折,即0.15%;而部分指数产品的申购费 为0。但在某银行APP上可以看到,其代销的主动权益类基金的申购费并不会打折,打折的多是被动的指数 产品。 ...
京东,放大招
Zhong Guo Ji Jin Bao· 2025-06-20 02:21
Group 1 - JD Finance has launched a new initiative allowing PLUS members to purchase funds without any subscription fees, marking a significant move in the fund distribution sector [1][2] - The initiative is part of a broader trend where major internet platforms are reducing fund subscription fees, with JD's action being one of the most substantial in recent years [1][8] - The China Securities Regulatory Commission's recent action plan aims to lower investor costs, which aligns with JD's strategy to reduce the cost of fund purchases for investors [1][6] Group 2 - PLUS members can enjoy unlimited fund purchases with zero subscription fees, although trial members do not qualify for this benefit [3][4] - The fee waiver applies to purchases made through the JD platform, with certain exceptions for new funds and specific transactions [3][4] - The fee reduction can save investors significant amounts; for example, a 1.5% subscription fee on a 100,000 yuan investment would save 1,500 yuan [5] Group 3 - The effectiveness of the "0 subscription fee" initiative in attracting new customers remains uncertain, as the financial channel on JD's main app is not prominently featured [6][7] - While the initiative may enhance the value of the PLUS membership and encourage renewals, attracting new users may require additional resources [6][7] - As of the end of last year, JD's fund sales company held 126.3 billion yuan in non-monetary market fund assets, ranking 20th in the industry [7] Group 4 - The trend of lowering fund subscription fees is becoming widespread, with various banks and platforms implementing similar measures to enhance competitiveness [8][9] - The market is expected to see a long-term decline in fund fees as competition intensifies among different distribution channels [9]