1月7日晚8点，一年一度的京东PLUS会员年度盛典将重磅开启。届时，京东PLUS会员将联合腾讯视频VIP、网易云音乐等推出价值超千元的买1得5"超级联 名卡"，仅需298元限时抢购，同时赠5斤车厘子。京东PLUS会员还可领1345元超级补贴，1月8日当天叠加万券使用。此外，京东PLUS会员还可享苹果手机0 元以旧换新抽签购、至高领20元京东外卖券、1元抽取赢森海塞尔耳机或小度AI音箱等超级福利。现在起打开京东APP搜索"PLUS年度盛典"即可直达活动页 面。 18 5 - 3 PLUSHEANH IO HEFUL SHINS r T PLUS FILM FIFF 司 JULE T 直营品 原料二 E STATION HOME AND THE FOR a E P 热门会员年卡 每类各选1张 H = LED = 出量量式 it Call of Call 1298 哈密¥1100+ RE 1500以下载 1553 H 2 预约成功 1月7日20点限量抢 图开卡后48 90000 值得关注的是1月8日起，京东PLUS会员"生活服务包"也将再添新权益，在原有的积分0元兑换保洁、洗衣洗鞋、洗车、寄快递、在线问诊、读书VI ...

1月7日晚8点，一年一度的京东PLUS会员年度盛典将重磅开启。届时，京东PLUS会员将联合腾讯视频VIP、网易云音 乐等推出价值超千元的买1得5"超级联名卡"，仅需298元限时抢购，同时赠5斤车厘子。京东PLUS会员还可领1345元超 级补贴，1月8日当天叠加万券使用。此外，京东PLUS会员还可享苹果手机0元以旧换新抽签购、至高领20元京东外卖 券、1元抽取赢森海塞尔耳机或小度AI音箱等超级福利。现在起打开京东搜索"PLUS年度盛典"即可直达活动页面。 值得关注的是1月8日起，京东PLUS会员"生活服务包"也将再添新权益，在原有的积分0元兑换保洁、洗衣洗鞋、洗 车、寄快递、在线问诊、读书VIP等权益基础上，新增汽车保养、超声波洁牙等服务，用积分就能免费兑换，尽享轻 松好生活。 京东PLUS会员年度省钱近300亿元，成为消费者"省心又省钱"的首选 作为中国首个电商付费会员体系，京东PLUS会员已陪伴用户走过十年美好岁月。十年以来，京东PLUS会员始终以用 户需求为核心，通过与京东家政、汽车、外卖、健康、酒旅等内部生态深度融合，以及与外部超600家异业品牌在生 活特权、联名卡方面的紧密合作，不断丰富会员专属权益， ...

除了这场持续52小时的秒杀狂欢，京东新年购物季还将陆续推出月黑风高新年盛典、PLUS DAY、超级 特价日、超级试用日、新品礼遇日等多场特色活动，覆盖全品类核心商品，通过丰富的促销活动持续为 消费者提供"又好又便宜"的高品质购物体验。 年味渐浓，福利先行。为迎接新年到来，丰富消费者节日购物选择，京东新年购物季将于12月31日晚8 点正式开启。本次新年购物季集结超级秒杀日、月黑风高新年盛典、京东PLUS会员年度盛典、超级特 价日、超级试用日、新品礼遇日等多场重磅促销活动，覆盖家电、数码、美妆、食品、服饰等全品类商 品，为消费者带来新年爆品秒杀价1折起、新年好物捡漏1元起等超值福利。 超级秒杀日开启52小时抢购狂欢，新年爆品秒杀1折起 12月31日晚8点，与京东新年购物季同步开启的超级秒杀日将推出多款新年爆品参与1折秒杀活动，其中 洋河大曲绵柔浓香型白酒、西凤酒凤香型头曲系列、洋河海之蓝绵柔浓香型白酒等知名酒类产品，以及 京鲜生蓝莓车厘子草莓组合、伊民康洋宁夏滩羊肉等优质好物低至1元，预计将引发新一轮抢购热潮。 12月31日晚8点-2026年1月2日24时，消费者上京东APP进入秒杀频道即可参与抢购。 12月31 ...

今年底，打工人最想"一直打下去"的外卖大战终于告一段落。 从盛夏到严冬，这场横跨三大平台的用户争夺战堪称史无前例。在这场全民"薅羊毛"的外卖大战里，三方均投入百亿补贴，争的就是让用户爱来、常来。 2025年，活跃用户成了各平台的兵家必争之地。 不单是外卖行业，对于当下所有商家来说，"得用户者得天下"。对比之前各家削尖脑袋跑马圈地，现在的商家不仅想要更多新用户，还想让用户一直留在 自己家，并为此使尽十八般武艺。 年初，京东PLUS会员推出积分免费兑换生活服务，从家政、洗车、快递、体检权益全包，想从居家日常留住用户。 淘宝通过"88VIP"进一步整合淘宝闪购、飞猪、淘票票等阿里系平台，逐步实现会员互通和全价打包。 爱奇艺为星钻会员增添"免费看加更礼"权益。这是长视频行业第一次将高价值加更礼直接加入会员权益中。另外还有会员积分免费兑加更礼、积分抵钱买 周边等新福利玩法。高端用户更"尊享"，基础会员更"平价"。 随着互联网进入存量竞争时代，积极争夺用户成了各家长期主义的重要解法之一。无论是跨领域开疆拓土、用多元玩法提升用户留存时间，还是探索升级 会员权益与体验，现在能真正把人变成"常驻玩家"的，才是赢家。 01 "选 ...

Core Insights - Fudi, a domestic warehouse-style membership retail brand, has entered into an exclusive strategic partnership with JD's instant delivery service, JD秒送 [1] - The collaboration will focus on deep integration of instant retail services and membership systems, including mutual benefits for Fudi and JD PLUS members [1] - This partnership marks the first in-depth cross-industry integration between JD PLUS and a membership retail brand [1] Membership System Integration - The partnership aims to promote the integration of "Fudi Membership" and "JD PLUS Membership," allowing for mutual point exchange, exclusive discounts, and joint marketing initiatives [1] - This integration is expected to enhance customer loyalty and engagement for both brands [1] Front Warehouse Model Development - Both companies will work together to develop a front warehouse model, leveraging JD's experience in building front warehouses for membership supermarkets [1] - JD has established a systematic methodology for precise site selection based on consumer data, intelligent product selection, and dynamic optimization within warehouses [1] - This capability will assist Fudi in rapidly constructing its front warehouse network and accelerating its national market expansion [1]

Core Insights - JD.com launched its PLUS Membership Day on November 8, coinciding with the 11.11 shopping festival, offering unprecedented discounts and exclusive benefits for PLUS members [1][3] Group 1: Discounts and Offers - PLUS members can receive a total of over 3000 yuan in subsidies, including various discount tiers such as 500 yuan off for purchases over 5000 yuan and 50 yuan off for purchases over 500 yuan [3][4] - On November 8, select products will be available at up to 50% off, including items like an 18K gold bracelet originally priced at 1269 yuan, now available for 899 yuan [4][5] - Additional essential products are also offered at significant discounts, such as a facial tissue priced at 39.9 yuan, now available for 19.9 yuan [5] Group 2: Membership Benefits - New PLUS members can unlock premium gifts for just 0.1 yuan upon signing up, with options including high-end skincare products and exclusive member services like free returns and dedicated customer service [5][7] - During the 11.11 period, new members will receive double points on lifestyle services, allowing them to redeem for various practical services such as cleaning and car maintenance [7][8] Group 3: Consumer Engagement and Trends - JD.com reported that the average spending of PLUS members is nine times that of non-members, indicating a strong consumer engagement and purchasing power [8][9] - Over 70% of PLUS members are also users of JD's food delivery service, showcasing their higher frequency and spending in this category compared to non-members [8][9] Group 4: Strategic Initiatives - JD.com aims to enhance PLUS membership benefits through various initiatives, including super subsidies and cross-industry collaborations, to foster high-quality growth for brands and merchants [9]

Core Viewpoint - The article discusses the evolution and current state of membership systems, highlighting how they have shifted from beneficial models to tools for exploitation, ultimately eroding user trust and satisfaction [2][19][21] Membership System Evolution - Membership systems have existed since the late 19th and early 20th centuries, originally serving as exclusive social clubs for the elite, providing identity and exclusivity [2] - Early membership models were mutually beneficial, offering users loyalty and trust in exchange for discounts and services [4] - The advent of the internet allowed for the expansion of membership models, with companies like Amazon and JD.com successfully implementing paid membership systems that enhanced user experience and loyalty [4][5] Current Trends and Issues - Many companies have begun to exploit membership systems as short-term profit tools, leading to a dilution of actual benefits and user experience [8][12] - Video streaming platforms have shifted from providing genuine value to users to creating complex pricing structures that often leave users feeling exploited [10][12] - The rise of membership systems has led to a perception of exclusivity, but as membership numbers grow, the value of that exclusivity diminishes, resulting in user dissatisfaction [13][18] Case Studies - Sam's Club in China has seen rapid membership growth but has faced criticism for declining product quality, reflecting a broader trend of businesses prioritizing profit over user experience [15][16][18] - The phenomenon of "membership-exclusive" services, such as the "member-only restroom" at Nanjing Deji Plaza, illustrates how membership can be misused to create artificial scarcity and exclusivity [1][19] Consumer Sentiment - Consumers are becoming increasingly savvy, comparing membership benefits and prices, and are more likely to seek alternatives or unite for collective bargaining [21] - The article suggests that the essence of membership—providing quality and service—has been lost, leading to a fundamental disconnect between businesses and their loyal customers [21]

Core Viewpoint - The article discusses the increasing importance of membership systems for e-commerce platforms, highlighting how companies like Taobao, JD, and Meituan are integrating various services into comprehensive membership offerings to enhance user retention and engagement [2][3][5]. Group 1: Membership System Trends - E-commerce platforms are moving towards a "super membership" model, integrating multiple services such as dining, travel, and entertainment into a single membership offering [2][3][4]. - Meituan has launched a new membership system that covers seven lifestyle scenarios, offering various benefits including hotel points and discounts [3][4]. - Taobao has upgraded its membership system to "Taobao Big Member," which does not require additional fees and is based on user activity levels [3]. Group 2: User Engagement and Spending - Data shows that JD PLUS members spend on average 8.4 times more than non-members, while Meituan's black diamond members spend 23 times more than regular users [7]. - Taobao's 88VIP membership has reached 50 million users, with annual spending 6-8 times higher than that of non-members [7][8]. Group 3: User Preferences and Feedback - Users express mixed feelings about the value of membership benefits, with some finding certain perks unnecessary or underutilized [10][12]. - The most valued benefits often include free returns and shipping, which significantly influence user decisions to maintain memberships [12][14]. - Concerns about "price discrimination" among members have emerged, with users reporting higher prices for members compared to non-members for the same products [16].

Group 1 - The article highlights various promotional offers for new credit card users, including rewards such as points, cash back, and gifts upon meeting certain criteria [4][5][6][7][8][9]. - Specific rewards include 1000 points for standard gold card holders, 200 yuan train tickets, and brand luggage for different card types [4][5][6][7][8][9]. - The article emphasizes the limited-time nature of these offers, encouraging potential customers to apply quickly to take advantage of the benefits [14][15]. Group 2 - Existing cardholders are informed about the option to apply for additional credit cards, which will share the credit limit with their current cards and do not qualify for new user rewards [17]. - The article provides a call to action for users to explore more credit card options and promotional details through links provided [10][19].

Group 1 - The article promotes various credit card offerings with attractive rewards for new customers, including brand luggage and membership benefits [4][5][6] - New customers can receive up to 50,000 yuan in spending limits and enjoy first-year fee waivers along with discounts on dining [9] - There are referral rewards for existing cardholders who recommend new users, with both parties eligible for gifts upon meeting certain criteria [12][14] Group 2 - The article emphasizes the convenience of managing multiple financial services through the bank's app, including payments, investments, and loans [18] - It encourages users to engage with the content by liking and sharing, indicating a focus on community interaction [20]