Core Viewpoint - A significant number of public funds, totaling 40, have terminated their sales agreements with Minshang Fund, indicating a strategic shift in the fund's operations and a potential industry-wide restructuring [2][4][10]. Group 1: Termination of Agreements - On June 12, 40 public fund companies announced the termination of their sales agreements with Minshang Fund, which represents half of the total fund companies that previously collaborated with Minshang [4][10]. - Minshang Fund has stated that the terminations are a result of their proactive decision to adjust their business strategy, focusing on private fund sales rather than public fund sales [7][8]. - The number of fund companies collaborating with Minshang Fund has decreased from 72 to 36, and the number of funds sold has dropped from 2726 to 1629 within a short period [4][10]. Group 2: Business Focus and Strategy - Minshang Fund, established in 2016, primarily focuses on asset management and wealth management, serving small to medium financial institutions and affluent individuals [5]. - The company has paused its "Zhenhao Investment" platform for over five years, indicating a shift in its operational focus [6]. - Industry insiders suggest that the decision to terminate public fund sales may be a strategic move to concentrate resources on more profitable private fund sales [7][10]. Group 3: Industry Context and Trends - The fund distribution industry is undergoing significant changes, with many sales institutions ending partnerships with fund companies due to cost-effectiveness, compliance risks, and a shift towards larger, more capable sales organizations [10][11]. - The recent regulatory framework emphasizes long-term investor returns over short-term sales, which may lead to a consolidation of the industry, favoring institutions with strong compliance and service capabilities [11].

【导读】多家基金公司宣布终止与民商基金的代销合作，或因该销售机构将退出公募代销市场 又一家独立基金销售机构或将主动退出公募基金代销江湖。 日前，包括华泰柏瑞基金、光大保德信基金、德邦基金在内的多家基金公司发布公告，宣布终止民商基金销售（上海）有限公司（以下简称民商基金） 办理旗下基金相关业务。中国基金报记者从知情人士处获悉，民商基金即将停止公募基金代销业务，转向私募基金代销。 多家公募终止与民商基金的代销合作 日前，多家基金公司集中发布公告，宣布终止与民商基金的代销业务合作。 5月24日，华泰柏瑞基金在公告中表示，为维护投资者利益，经与民商基金协商一致，公司自2025年5月26日起终止民商基金办理本公司旗下基金认购、 申购、定期定额投资、赎回及基金转换等相关销售业务。 华泰柏瑞基金称，公司旗下基金在民商基金无保有份额，将在相关基金更新招募说明书等不再列示该销售机构信息，请投资者妥善做好交易安排。 另据光大保德信基金公告，为维护投资者的利益，经公司与民商基金双方协商一致，决定2025年5月24日起终止与民商基金销售业务上的合作，停止通 过其办理本公司基金账户类及交易相关业务。此外，德邦基金将自2025年6月12 ...