Group 1 - The theme of the "Aowei Cloud Network 2025 Digital Ecosystem Conference" is "Breaking Boundaries, Reconstructing, and Setting Sail Anew," highlighting the deep transformation of the domestic home appliance industry due to slowing growth and homogenized competition [1] - Aowei Cloud Network (AVC) Chairman Yang Dongwen emphasized that the competition logic in the digital age has fundamentally changed, with "ecological collaborative operations" becoming a new trend [1] - Ecovacs CFO Ma Jianjun stated that the core challenge in the industry is not competition but how to expand the market, focusing on technological innovation to explore new paths [1] Group 2 - Panasonic's Chairman and General Manager Lin Yibin shared the importance of localization, stating that it helps solve the confusion of past solitary operations by establishing a cross-category collaborative division [1] - Fotile Group Vice President Chen Hao discussed the company's innovation philosophy, investing 5% of annual sales revenue in R&D, ranking first globally in kitchen appliance patents with 1510 inventions [2] - The conference included a special session on "Precise Chain Movement to Break Through Growth," gathering leading brands and channel representatives to address opportunities and challenges in the home appliance market post-subsidy era [2] Group 3 - AVC launched two major tool matrices focused on AI empowerment and revenue generation, introducing four targeted digital products to address the core demands of "cost reduction and efficiency enhancement" and "revenue increase and customer expansion" [3] - The conference has been held five times and is recognized as one of the most forward-looking and leading industry meetings in the home appliance sector, supported by various local appliance associations [3] - The event gathered over 100 brand guests and more than 150 representatives from channel and home decoration enterprises, including major brands like Haier, Hisense, and TCL [3]

8月26—27日，奥维云网2025数字生态大会在杭州举行，海尔、海信、方太、老板、科沃斯（603486） 等超百家公司，苏宁易购、天猫优品等超150家渠道商以及家装企业共同参与，围绕家电行业的核心难 题，共同探寻突破困境的路径与方法，助力企业在复杂环境中实现高质量发展。 刘润强调，当前消费端最重要的是信心，企业端最重要的是勇气。他认为当下正是优秀企业穿越周期、 实现能力迁徙的关键时刻，企业应紧盯用户需求，拥抱技术进步，方能跳出同质化竞争陷阱。唯有深刻 理解用户、服务用户、绑定用户，才能在存量市场中开辟出可持续发展的新路径。 在本次大会上，围绕企业"降本提效"与"增收拓客"两大核心诉求，奥维云网发布AI赋能与引流增收两大 工具矩阵，推出四款针对性数字化产品，分别为有问即答的智能问答助手"小奥千问2.0"、AI驱动的智 能投放工具"奥维AI投手"、门店流量实时监测系统"门店雷达"、线下门店OMO高效获客工具"奥维获客 宝"。 奥维云网副总裁韩昱介绍道，这四款产品的创新方向主要考虑到三方面，一是场景下沉，贴近业务场 景；二是数据开源，扩充门店流量、新房或二手房、全球进出口等数据；三是技术升级。 在韩昱的现场演示中， ...