Core Insights - The home appliance industry is at a critical juncture, facing challenges such as slowing growth and homogenized competition, necessitating a deep transformation [2][3] - The concept of "breaking boundaries" involves dismantling traditional categories, channels, and scenarios, while "restructuring" focuses on reshaping user value and enhancing ecological competitiveness through data-driven innovation [2][3] - The industry is shifting from a focus on product scale to scenario-based solutions, emphasizing health, smart integration, and sustainable consumption [4] Group 1: Industry Challenges and Transformation - The home appliance sector is experiencing a decline in consumer confidence, population decrease, and weakened real estate, leading to a limited growth phase [3] - Companies are urged to adopt a "boundary-breaking" mindset to unlock new growth opportunities by focusing on user engagement, value reconstruction, and smart, low-carbon trends [3] - The industry is not in decline but rather accelerating its restructuring process, requiring collaboration and innovation to navigate the current landscape [3] Group 2: Technological Integration and Innovation - AI is identified as a core driver of business model innovation, with companies needing to integrate AI capabilities to redefine user value and enhance decision-making processes [2][4] - The introduction of AI-enabled tools by companies aims to enhance operational efficiency and customer acquisition, addressing the dual needs of cost reduction and revenue growth [3] - The global smart home market is projected to grow at a compound annual growth rate of 17.5% from 2023 to 2028, indicating significant opportunities for innovation and market expansion [6] Group 3: Collaborative Ecosystem and Consumer-Centric Approach - The industry is moving towards an "ecological collaboration" model, where companies must work together to create value and drive efficiency through data sharing [2][4] - Companies like Fotile and Haier emphasize the importance of understanding user needs and integrating consumer feedback into product development to enhance market competitiveness [5] - The focus is shifting from merely selling products to providing comprehensive solutions that meet evolving consumer demands, particularly in the context of new lifestyle trends [4][5]

8月26—27日，奥维云网2025数字生态大会在杭州举行，海尔、海信、方太、老板、科沃斯（603486） 等超百家公司，苏宁易购、天猫优品等超150家渠道商以及家装企业共同参与，围绕家电行业的核心难 题，共同探寻突破困境的路径与方法，助力企业在复杂环境中实现高质量发展。 刘润强调，当前消费端最重要的是信心，企业端最重要的是勇气。他认为当下正是优秀企业穿越周期、 实现能力迁徙的关键时刻，企业应紧盯用户需求，拥抱技术进步，方能跳出同质化竞争陷阱。唯有深刻 理解用户、服务用户、绑定用户，才能在存量市场中开辟出可持续发展的新路径。 在本次大会上，围绕企业"降本提效"与"增收拓客"两大核心诉求，奥维云网发布AI赋能与引流增收两大 工具矩阵，推出四款针对性数字化产品，分别为有问即答的智能问答助手"小奥千问2.0"、AI驱动的智 能投放工具"奥维AI投手"、门店流量实时监测系统"门店雷达"、线下门店OMO高效获客工具"奥维获客 宝"。 奥维云网副总裁韩昱介绍道，这四款产品的创新方向主要考虑到三方面，一是场景下沉，贴近业务场 景；二是数据开源，扩充门店流量、新房或二手房、全球进出口等数据；三是技术升级。 在韩昱的现场演示中， ...