Core Viewpoint - Beijing Off-road has launched the BJ40 Extended Range Red Rabbit Edition at a promotional price of 299,800 yuan, showcasing significant upgrades in aesthetics, performance, and safety [1][3]. Group 1: Product Launch and Features - The BJ40 Extended Range has achieved an order ratio exceeding 75% since its launch [3]. - The vehicle features a 40.3 kWh lithium-ion battery and an 82-liter fuel tank, with a theoretical combined range of 1,200 kilometers [3]. - Real-world testing showed a range of 972 kilometers under challenging conditions, with other tests indicating total ranges exceeding 1,000 kilometers [3]. Group 2: Safety and Design - The BJ40 Extended Range includes a built-in metal roll cage and a one-piece frame design, enhancing safety by absorbing impact during collisions [3]. - The vehicle's construction utilizes high-strength and ultra-high-strength steel, making it 3-5 times stronger than ordinary steel [3]. Group 3: Future Plans - Over the next three years, Beijing Off-road plans to launch six major products to lead the extended range market [5]. - The company aims to create a diverse product matrix to meet various user needs and enhance the overall user experience [5].

Core Insights - Beijing Off-road announced the launch of the BJ40 Extended Range Red Rabbit Edition at the 2025 Shanghai International Auto Show, with a limited-time price of 299,800 yuan [2][3] - The BJ40 Extended Range has achieved over 75% order ratio since its launch, indicating strong market demand [3] - The vehicle features significant upgrades in aesthetics, performance, and safety, with modification enhancements valued at over 200,000 yuan [3] Product Performance - The BJ40 Extended Range is equipped with a 40.3 kWh ternary lithium battery and an 82-liter fuel tank, achieving a theoretical combined range of 1,200 kilometers [4] - Real-world testing from Beijing to Shanghai resulted in a measured range of 972 kilometers under challenging conditions, while other tests showed ranges exceeding 1,000 kilometers [4] Market Response - Following the launch event, orders exceeded 3,000 units within one hour and surpassed 10,000 units within 48 hours [5] - The BJ40 Extended Range captured an 81% market share in the extended range box segment last week, ranking first in the new energy box market and fourth overall [5] Customer Engagement - To address potential delivery delays, the company introduced a compensation policy for customers, offering 100 yuan per day for delays over 30 days, with a maximum of 3,100 yuan [5] - The company plans to establish one-on-one communication with customers through WeChat groups to provide regular updates on production and delivery progress [5] Future Plans - Over the next three years, the company aims to launch six new products to maintain leadership in the extended range box market [5]