BJ30旅行王者前杠，具备有效防护性能，采用锰钢材质打造，可有效抵御行驶过程中的各类冲 击；其原厂适配设计可避免与雷达系统发生干涉，确保ACC自适应巡航功能正常运行。同时，套件配 备的黄光射灯具备强穿透性，即便在迷雾等极端天气条件下，也能显著提升视野清晰度，为出行安全保 驾护航。前杠与射灯的集成式设计，赋予车辆前脸硬朗大气的硬派造型，尽显气场十足。 二、足下基石 北京越野BJ30旅行王者套件于近日正式发布。该套件围绕"前哨守护、足下基石、空中堡垒、 驭风美学"四大核心维度，通过11项专业改装配置全面赋能，实现对各类出行场景的全维度覆盖， 解锁车辆穿越出行的终极形态，宠粉礼遇价28500元。 一、前哨守护 BJ30旅行王者套件搭载245/60R18规格轮胎，兼顾公路行驶的舒适性与越野场景的抓地性能，助力 用户实现全地形场景掌控；搭配18寸负值轮毂，不仅赋予车辆更强的视觉冲击力，更通过强化结构设 计，确保在复杂路况下具备出色的高强度与耐久性，进一步提升行驶稳定性。 三、空中堡垒 BJ30旅行王者侧爬梯采用轻量化设计平台，可稳固固定油桶、脱困板等装备，同时预留望远镜安 装接口，为户外出行提供多元拓展可能；铝合金折叠 ...

北京越野厂补加码4000元，至高享15000元国补 + 4000元厂补 北京越野"国补延续 BJ加码"活动，以双重补贴诚意献礼新年： 2026年1月1日，北京越野行业首发"国补延续 BJ加码"专项活动，以"国补+厂补"双重让利惠及用户，购BJ40增程全系车型至高享国补15000元，厂补 4000元，全国限量2026辆。 日前，国家发改委、财政部等部门正式发布了《关于2026年实施大规模设备更新和消费品以旧换新政策的通知》，2026年1月1日起，对换购新能源乘用 车的，按新车销售价格的8%给予补贴，补贴金额最高1.5万元。 实际上，十多年来，BJ40全系持续火爆，历史累计销量已突破30万台，成为名副其实的"大单品"。 在多款实力车型的带动下，2025年北京越野销量全面上扬，年度累计销量突破14万辆大关。其中，BJ40增程的表现尤为亮眼，自2025年4月上市以来， 便持续热销，连续9个月稳居增程越野车市场销量第一，单月销量多次破万台，成为众多越野爱好者与家庭用户的首选。 销量攀升的背后是品质的支撑。在中国质量协会2025年NEV-CACSI中国新能源汽车行业用户满意度指数测评中，BJ40增程荣获硬派SUV细分市场 ...

12月18日-21日，以"越野生态，聚势襄阳"为主题的2025第三届中国越野生态发展大会暨中国汽车工业协会越野车分会年会在襄 阳举行。本届大会由中国汽车工业协会作为指导单位，襄阳达安汽车检测中心有限公司协办，猛士科技作为独家战略合作伙伴 承办。在大会举办的越野生态展上，猛士科技旗下猛士917与猛士M817，东风越野车有限公司旗下东风猛士系列车型亮相，展 示了东风在越野车领域的创新实力和成果。 ...

Core Viewpoint - The article discusses the evolving definition of luxury in the automotive industry, highlighting how different brands interpret luxury based on their history, technology, and user understanding. It emphasizes a shift from static ownership to dynamic experiences and emotional connections [4][20]. Group 1: Redefining Luxury - Different automotive brands define luxury in various ways, with ultra-luxury brands focusing on time, craftsmanship, and scarcity, while German luxury brands emphasize performance and technology. New entrants challenge these definitions by prioritizing user experience and emotional connections [4][5]. - The concept of luxury is transitioning from material possession to experiential value, focusing on what possibilities and experiences a vehicle can offer [4]. Group 2: Zongheng G700 - Zongheng G700 is positioned as a new benchmark for luxury off-road SUVs, emphasizing "all-terrain conquest capability" and "ultimate experience" as its core luxury attributes [5][10]. - The G700 was rigorously tested in extreme conditions, including the Hellish Rally, proving its capabilities and integrating racing data into its production model [9][10]. Group 3: Comprehensive Off-Road Ecosystem - Zongheng G700 aims to elevate off-roading into a lifestyle, offering a comprehensive ecosystem that includes the Zongheng Off-Road Academy, service stations, and various off-road routes across China [12][14]. - The academy addresses key pain points in the high-end off-road market by providing training and building community among users, enhancing their confidence and skills [14][15]. Group 4: Global Market Performance - The G700 has received strong market acceptance, with over 20,000 orders since its domestic launch on October 19, indicating a preference for high-end models and customization options [17]. - The G700 is set to launch globally in Dubai, a significant market for luxury vehicles, showcasing its advanced technology and performance capabilities [19]. Group 5: Strategic Positioning - Zongheng G700 represents a shift in the perception of Chinese automotive brands from low-cost alternatives to serious contenders in the luxury market, supported by a robust export strategy and a growing global user base [19][20]. - The brand's approach combines Eastern wisdom with global perspectives, aiming to redefine luxury standards in the automotive industry [20].

Core Insights - Beijing Off-road has launched the ELMT Max future prototype vehicle and opened pre-orders for the BJ40 Explorer, aiming to redefine classic off-road experiences [1][12] Product Launch and Sales Performance - The BJ40 Explorer is part of Beijing Off-road's strategy to capitalize on the "boxy" vehicle market, with a total sales volume of 113,000 units from January to October, marking a 110% year-on-year increase in "boxy" vehicle sales [3] - The company has introduced several new models since April, including the BJ40 range extender and BJ30 Traveler, achieving monthly sales exceeding 15,000 units for the past two months [3] ELMT Max Prototype Features - The ELMT Max features a "doorless design" for an immersive outdoor experience and can be equipped with removable polycarbonate protective panels [6] - It incorporates a modular system allowing for various modifications, such as foldable rear seats for sleeping or gear storage [6] - The vehicle's exterior skeleton design enhances both aesthetic appeal and functionality, providing a robust and lightweight structure [8] Design Philosophy - Beijing Off-road's new design philosophy, named "ELEMENTAL," is based on four core pillars: Earth, Sturdy, Joyously Active, and Phygital, aligning with customer interests in adventure and outdoor living [10] - The company invites public participation in naming the ELMT Max prototype, with a chance to win a one-year usage right for the BJ40 Explorer [10] BJ40 Explorer Legacy - The BJ40 has been a cornerstone of modern Chinese off-road vehicles since its debut in 2013, evolving through multiple iterations while maintaining its original product philosophy [12][15] - The vehicle has achieved significant recognition in international off-road competitions, establishing itself as a symbol of Chinese off-road culture [14] Upcoming Initiatives - Beijing Off-road has announced the "China Grand Loop" user co-creation initiative, inviting users to participate in self-driving activities along three national highways, starting January 1, 2026 [18] - The BJ40 Explorer is set to officially launch in January, with more surprises planned for the release [22]

Core Viewpoint - The global launch of the Zongheng G700 in Dubai marks the entry of the Zongheng brand into the luxury off-road SUV market, showcasing innovative technology and Chinese strength in the global luxury off-road segment [1][8] Group 1: Product Features - The G700 is built on classic off-road genes, featuring innovative design and top-tier technology, with a total power output of 665 kW from its Kunpeng super hybrid CDM-O system, redefining traditional off-road performance [3] - The vehicle offers a spacious six-seat layout with a 2870 mm wheelbase, including airline-grade seats with 145° adjustment, eight-point massage, and three levels of ventilation and heating for enhanced comfort during long journeys [3] - The G700 is equipped with a four-screen interactive system powered by the Qualcomm Snapdragon 8255 chip, providing a seamless smart experience for all passengers [3] Group 2: Off-Road Capabilities - The G700 features an ADAS visual system for real-time road condition awareness, along with a unique 14+X intelligent off-road mode (XWD² super all-terrain control system) and automatic cross-axle function, enabling drivers to confidently navigate complex terrains [5] - The vehicle is designed for outdoor enthusiasts, offering a 6.6 kW external power supply function that can power devices like coffee machines and projectors, enhancing outdoor leisure experiences [5] Group 3: Technological Foundation - The G700 is based on the GAIA all-terrain intelligent architecture, which has been validated through real-world challenges, including a successful crossing of the Yangtze River, expanding amphibious travel possibilities [6] - The GAIA architecture also supports the Tianxun technology, which integrates drone interaction for a unique travel perspective and experience [6]

Group 1 - The BJ40 Extended Range Yuanjing Intelligent Version has been officially launched with a guide price of 204,800 yuan and a limited-time renewal price of 194,900 yuan [1] - The vehicle is equipped with the "Yuanjing Intelligent" technology architecture, making it the first off-road model in the country to utilize a pure visual technology solution [3] - It features 26 high-precision sensors, including 11 high-definition cameras, 3 millimeter-wave radars, and 12 ultrasonic radars [3] Group 2 - The new model includes advanced functionalities such as high-speed NOA (Navigation on Autopilot), which allows for automatic on and off ramp navigation and intelligent overtaking judgment [3] - Additional features include one-click edge sticking, parking assistance, and an acceleration pedal anti-mistake function [3]

Core Insights - The launch of the new Tank 400 marks a shift from traditional product presentations to a more engaging approach targeting young consumers, featuring influencers from skiing, photography, and outdoor activities to showcase the product's capabilities [1][9] - The Tank 400 is positioned as a "cool gear" for young people, integrating into their lifestyle and interests rather than merely serving as a transportation tool [6][15] Product Features - The Tank 400 boasts a unique design with "interstellar mech aesthetics," featuring 74,595 straight lines, 64,598 planes, and 21,532 angles, appealing to young consumers' tastes [3][4] - It offers a powerful performance with a 2.0T engine and dual electric motors, delivering 635 kW of power and 1195 N·m of torque, achieving 0-100 km/h in 4.3 seconds [4] - The vehicle includes advanced technology such as the third-generation Coffee OS system and 27 sensors for comprehensive driving assistance, enhancing user experience [5][8] Market Positioning - The pricing strategy for the Tank 400 starts at 249,800 CNY, making it accessible for young consumers while offering various models to cater to different preferences and budgets [10][13] - The vehicle's marketing emphasizes its value proposition, with significant features included at no extra cost, enhancing its appeal to cost-conscious buyers [14][15] Consumer Engagement - The launch event featured real-life experiences from influencers, creating a relatable connection with the target audience and fostering community engagement through social media [9][15] - The Tank brand has built a strong following with over 4 million fans and 72 clubs across more than 300 cities, reinforcing its position as a lifestyle brand for young adventurers [9]

Core Insights - The Chengdu Auto Show is witnessing a revolution in the rugged off-road vehicle segment, with the introduction of smart electric off-road vehicles, indicating a shift from traditional fuel-powered models to electric and intelligent designs [2][10] - Consumers are demanding off-road vehicles that not only perform well but also integrate smart technology and lifestyle features, reflecting a change in market expectations [2][6] Electric Drive Transformation - The transition to electric drive is significantly reshaping the performance boundaries of off-road vehicles, with electric systems reducing fuel consumption and emissions, thus aligning with regulatory requirements [3] - The Fangcheng Leopard 8, equipped with a 2.0T hybrid system, showcases impressive performance with a maximum power output of 550 kW and a torque of 760 N·m, achieving 0-100 km/h in just 4.8 seconds while maintaining a fuel consumption of 1.79 L/100 km [3] Intelligent Driving Systems - The integration of intelligent driving technologies is redefining traditional perceptions of rugged off-road vehicles, with features like advanced driver assistance systems becoming standard [6][7] - The Haval Tank 500 and Dongfeng Warrior M817 are examples of vehicles that incorporate sophisticated sensor systems and autonomous driving capabilities, enhancing the driving experience in challenging terrains [6][7] Ecosystem Redefinition - The development of a connected ecosystem is transforming off-road vehicles into "mobile ecological platforms," catering to diverse lifestyles and outdoor activities [8][10] - The trend of "urban and wild" versatility is evident in new vehicle launches, with brands emphasizing lifestyle integration and outdoor capabilities [8] Market Dynamics - The rugged off-road vehicle market is evolving from a niche segment to a mainstream category, driven by the adoption of electric, intelligent, and ecosystem-oriented features [10] - The shift towards "light off-road" vehicles is blurring the lines between traditional off-roaders and urban SUVs, expanding the potential user base [10]

Core Viewpoint - The launch of the T01 diesel version by 212 Off-Road Vehicles at the Chengdu International Auto Show highlights a strategic move to address user pain points in off-road driving, offering enhanced performance, fuel efficiency, and comfort compared to gasoline vehicles [1][3][5]. Product Features - The T01 diesel version is priced at 169,900 yuan and offers significant purchase benefits valued over 50,000 yuan [1]. - It is equipped with a 2.0T inline four-cylinder diesel turbocharged engine, delivering a rated power of 125 kW at 3600 rpm and a peak torque of 415 N·m at 1500 rpm [5]. - The vehicle features an 8AT transmission specifically designed for diesel engines, with a gear ratio range of 4.1 and a maximum torque capacity of 500 N·m [5]. - The T01 diesel version boasts a fuel consumption of only 8.5 liters per 100 kilometers, allowing for a range of nearly 1000 kilometers on a full tank [5]. Noise and Vibration Control - To enhance driving comfort, the T01 diesel version incorporates advanced noise reduction technologies, achieving an idle noise level of just 43 decibels [6]. - The vehicle's vibration control has been improved by 25% through optimized suspension and additional damping materials [6]. Technological Features - The T01 diesel version includes a 12.3-inch central control screen with voice control and adaptive cruise control, catering to modern user expectations for smart features [8]. Brand and Market Strategy - 212 Off-Road Vehicles aims to build a strong off-road culture by engaging with users through various events and experiences, enhancing brand loyalty [11][13]. - The company has established a sales network of 264 dealerships across 289 cities in China and is expanding its global presence in over 70 countries [15]. Customer Incentives - The company offers five purchase benefits for the T01 diesel version, including discounts, free upgrades, and lifetime warranties for certain components, aimed at reducing the long-term costs for users [17][18].