Consumer Macro Strategy - The report highlights three major events that influenced consumer market trends over the past two weeks, including stable growth in overall consumption during the Mid-Autumn and National Day holidays, with a notable increase in outbound tourism but fewer domestic consumption highlights leading to a post-holiday decline in related sectors [3][10] - The Q3 earnings preview indicates that while the overall consumer service sector remains stable compared to Q2, consumption-related products face high base pressure in Q4, and other sectors are in a positioning phase after negative earnings surprises in Q3 [3][10] - The ongoing US-China technological competition is expanding into the consumer sector, with new tariffs announced by the US on imports from China, posing challenges for export-oriented consumer companies [3][10] New Consumption Manufacturing - The two-wheeler market showed strong performance in Q3, with healthy inventory levels in downstream channels, but the industry faces a critical test in Q1 2026 [21] - The pet industry is experiencing weaker performance in the off-season, but the upcoming Double Eleven shopping festival is expected to act as a catalyst [21] Light Industry Manufacturing - In the home furnishing sector, domestic demand remains weak due to unhealed real estate issues, while external demand faces increased tariff risks, with significant tariff hikes announced by the US [24] - The new tobacco sector is seeing intensified actions against illegal e-cigarettes in the US, benefiting legitimate brands, while HNB products maintain strong production schedules in Japan and Europe [27] - The packaging paper market is experiencing a bullish sentiment with frequent price increases expected [27] Textile and Apparel - The apparel retail sector showed a year-on-year growth of 3.1% in August, but sales weakened in September and during the National Day holiday due to weather conditions and timing changes [29] - The report suggests focusing on brands with unique market positions and those showing significant performance advantages in sub-sectors [29][30] Beauty and Personal Care - The beauty sector is recovering after a previous decline, with cosmetic retail sales increasing by 5.1% year-on-year in August, indicating a positive trend [31] - Recommendations include focusing on leading brands with strong performance and those undergoing successful reforms [31] Home Appliances - TV panel prices remained stable in early October, with various sizes maintaining consistent pricing [32] - Gree Electric's new product line aims to capture the online market segment, enhancing its competitive position [32][33] Retail and E-commerce - Offline retail shows signs of stabilization, with supermarkets performing well while department stores face slight pressure [34] - The jewelry sector is benefiting from rising gold prices, enhancing consumer acceptance and brand premium capabilities [34] Social Services - The report expresses optimism for high-value dining and the recovery of mid-to-high-end restaurants, alongside stable growth in tourism and education sectors [35] - The tea beverage market is expected to see a decline in performance due to policy impacts, with leading brands like Mixue Ice City and Gu Ming showing growth potential [36]