Investment Rating - The industry investment rating is "Maintain Overweight" [5] Core Viewpoints - The travel and consumption market remains vibrant, with significant increases in cross-regional travel during the holiday period, indicating strong consumer activity [1][2][3] - The report highlights four main investment themes: new consumption growth, transformation and reform opportunities, overseas expansion, and favorable policies [4][7][8] Summary by Sections Travel and Tourism - During the Mid-Autumn and National Day holidays, cross-regional travel is expected to reach 2.36 billion trips, a 3.2% increase from last year [1] - Tourist attractions have seen record visitor numbers, with notable increases in various regions, such as a 22.16% rise in visitors to Changbai Mountain [2] Hotel and Retail Performance - Hotel occupancy rates have improved, with an average of 64.7% during the first four days of the holiday, up 2 percentage points year-on-year [2] - Retail sales from key enterprises increased by 3.3% year-on-year during the holiday period, with specific regions like Guangxi showing an 11.3% increase [3] Investment Recommendations - Short-term focus on companies with strong Q3 performance certainty and those likely to benefit from the upcoming holiday season, including cross-border e-commerce and certain tourist attractions [4] - Recommended companies include Xiaogoods City, Yonghui Supermarket, and Jiuhua Tourism, among others [4][7][8]

Investment Rating - The report maintains a "Buy" recommendation for Nobon Co., Ltd. in the non-woven cleaning products sector, highlighting its high growth potential [1]. Core Views - The textile and apparel sector has shown weaker performance compared to the market, with the SW textile and apparel index declining by 2.1% from July 28 to August 1, underperforming the SW All A index by 1.1 percentage points [4]. - The report emphasizes that domestic demand recovery is a crucial factor for investment in 2025, with quality domestic brands expected to reverse their current challenges [9][11]. Industry Data Summary - Retail sales for clothing, shoes, and textiles in China reached 742.6 billion yuan in the first half of 2025, reflecting a year-on-year growth of 3.1% [25]. - In terms of exports, China exported textiles and apparel worth 143.98 billion USD in the first half of 2025, a slight increase of 0.8% year-on-year, with textile yarns and fabrics contributing 70.52 billion USD, up 1.8%, while apparel exports decreased by 0.2% to 73.46 billion USD [30]. - Cotton prices have seen a decline, with the national cotton price B index reported at 15,221 yuan per ton, down 1.5% as of August 1, 2025 [36]. Company-Specific Insights - Nobon Co., Ltd. is positioned well in the non-woven cleaning products market, benefiting from partnerships with major clients like Sam's Club and Yonghui, which are expected to drive performance beyond expectations [9]. - Adidas reported a 2.2% year-on-year revenue increase to 5.95 billion euros in Q2 2025, with a notable 12% growth in the Adidas brand revenue when excluding currency effects and the Yeezy series [11]. - The report suggests that the textile manufacturing sector may see a recovery in expectations due to the ongoing U.S.-China trade negotiations and the potential for tariff adjustments [10].