复合型旅游体验
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每日焦点!春节旅游市场新观察·品质化、复合型体验成2026年春节旅游消费鲜明趋势
Yang Shi Wang· 2026-01-30 08:20
Group 1 - The core viewpoint of the article highlights a significant surge in the Chinese Spring Festival tourism market, driven by a combination of family-oriented travel, cultural experiences, and themed hotel bookings, with a notable increase of over 90% in bookings for family theme park hotels compared to the previous year [2] - The tourism market is expected to set new records during the 2026 Spring Festival, fueled by trends such as family travel and cultural experiences, indicating a shift towards quality and diversified travel experiences [2] - Popular travel destinations include both snow and warm weather locations, with significant growth in bookings for places like Sanya and Haikou in Hainan, which have seen nearly a 100% increase in reservations [2] Group 2 - The average travel duration remains predominantly between 5 to 7 days, while mid-holiday travel is emerging as a new trend, with a more than 30% increase in bookings for mid-holiday travel products compared to last year [2] - The peak for mid-holiday travel is expected on the third day of the Lunar New Year, with bookings on that day showing an increase of over 40% compared to the same period in 2025 [2] - The director of the China Tourism Research Institute, Dai Bin, anticipates that various forms of tourism, including cultural and educational travel, will lead to record-high travel numbers among urban and rural residents [3]
春节旅游市场新观察·品质化、复合型体验成2026年春节旅游消费鲜明趋势
Yang Shi Wang· 2026-01-27 13:27
央视网消息:眼下,春节旅游市场已迎来预订热潮。数据显示,融合文艺演出、民俗非遗、特色餐饮的综合性文旅体验备受青睐。 针对亲子家庭打造的主题乐园酒店预订量同比增长超九成,品质化、复合型体验成为2026年春节旅游消费的鲜明趋势。 从出游目的地来看,冰雪游与避寒游形成两大主流趋势,带动新疆、青海等西北冰雪目的地,以及云南、海南等南方目的地的预订 量持续增长。其中,海南三亚、海口等地的预订量涨幅均接近一倍。 出游时长方面,5至7天的产品预定仍占据市场主流。同时,节中出行成为新亮点,不少游客选择延后出发时间,实现回乡过年和外 出度假"两不误"。截至目前,春节节中出行产品预订量同比增长超30%。其中,大年初三迎来节中出行高峰,当日预订量较2025年 同期增长超40%。 中国旅游研究院院长戴斌表示,各地的民俗旅游、科技旅游、文化旅游,包括青少年的研学旅游,都会让游客走得更远,预计城乡 居民出游人数将会再创历史新高。 多家旅游平台数据显示,2026年春节假期叠加亲子出游热潮、年俗文化体验升温等多重因素,有望刷新"最热春节"旅游纪录,持续 推动旅游市场焕新升级。难得的假期时光也进一步带动以家庭为单位的文旅消费成为春节旅游市场的 ...
报告称东南亚游客来华旅游追求复合型体验
Zhong Guo Xin Wen Wang· 2025-12-05 11:51
《指南》显示,2025年上半年,东南亚游客赴华旅游需求呈现多元化趋势。上海、重庆、广州、北京、 成都位列东南亚游客首选目的地前五,其中重庆年浏览量增长率359%,增长最快。东南亚游客对自然 风光与文化体验的需求最为显著,张家界、黄山等自然景区搜索量同比增长110%,故宫、苏州园林等 文化地标热度增幅超80%。 携程榜单负责人表示,东南亚游客来华不再满足于传统景点打卡,而是追求融合都市休闲、自然疗愈与 文化沉浸的复合型体验。(完) 中新网12月5日电(黄蕾)在中国与新加坡、马来西亚、泰国等东南亚国家的签证互免政策的推动下,不 少海外游客开启首次来华旅行。 携程榜单(Trip.Best)近日于新加坡圣淘沙名胜世界发布的《2025东南亚出入境旅游趋势指南》显示,今 年以来,该平台上东南亚游客赴华订单量同比增幅显著,其中新加坡游客赴华旅游订单用户数同比增长 达138%,在全球KOL对于来华旅游持续好评影响下,沉浸式体验中国已被更多东南亚游客列入行程规 划。 (文章来源:中国新闻网) ...