Group 1 - The ice and snow tourism market is experiencing a significant increase in popularity, with various regions launching unique winter activities to attract visitors [1][5] - Jilin City is showcasing a stunning frost phenomenon along the Songhua River, drawing numerous tourists to witness this enchanting sight [2] - Heilongjiang Province is actively promoting winter sports events, such as the "Ice Super" series, which has sparked enthusiasm among youth and the general public for ice and snow activities [2] Group 2 - Xinjiang is developing a differentiated ice and snow economy, with northern regions focusing on high-quality sports and international events, while southern regions offer culturally integrated and unique leisure products [2][3] - The region's ice and snow economy is evolving into a "hot economy" that benefits local communities, transforming cold resources into economic opportunities [2] - Ningxia is also launching a series of winter ice and snow tourism activities, enhancing visitor engagement and experience [4]

Core Insights - The New Year's holiday saw a significant increase in bookings for flights, hotels, and homestays, indicating a robust start for the 2026 cultural tourism market [1] Group 1: Youth Travel Trends - Young people, particularly those born after 2000, are the primary drivers of travel during the New Year, accounting for 39% of travelers, with those born in the 1990s at 33% [2] - The concept of "self-indulgence" during holidays is gaining traction, with a 125% year-on-year increase in searches related to "New Year travel" [2] - Popular activities include themed fireworks shows, temple blessings, and concerts, reflecting a desire for meaningful experiences [2] Group 2: Diverse Travel Experiences - The integration of cultural tourism is stimulating consumer activity, with a notable 85% increase in searches and bookings for intangible cultural heritage tourism during the holiday [4] - Major cities like Luoyang, Xi'an, and Suzhou are among the top destinations for cultural heritage tourism [4] - Concerts and performances in cities such as Guangzhou and Chongqing are driving significant increases in hotel bookings, with some popular accommodations selling out weeks in advance [4][5] Group 3: Winter and Snow Tourism - Winter tourism remains a key focus, with 40% of the top 20 domestic flight routes during the holiday being related to snow tourism [5] - Popular destinations for snow activities include Harbin and Xiling Snow Mountain, with a 45% increase in bookings for day trips to Harbin Ice and Snow World [5] - Ski resorts are experiencing a surge in visitors, with some locations reporting occupancy rates of 80% and a doubling of visitor numbers compared to the previous year [6] Group 4: Cross-Border Travel Growth - The cross-border tourism market is thriving, with a notable increase in outbound travel routes, including popular destinations like Singapore and Seoul [7] - Inbound tourism is also performing well, with ticket bookings up 110% and experiential product bookings increasing over 30 times [7] - Major cities such as Shanghai and Beijing are attracting international visitors, contributing to a vibrant cultural tourism market [7]

Group 1 - The influx of foreign tourists to China for winter sports and cultural experiences is increasing, with a notable example being a group of over 500 Vietnamese tourists entering through the Yunnan border to experience snow activities [1] - China's international ice and snow tourism is gaining popularity, driven by the recent visa-free entry policies as the New Year holiday approaches [2] - Chinese ice and snow tourism products are highly favored in international markets, as evidenced by their prominent display at tourism exhibitions in places like Bangkok [4] Group 2 - Various regions in China are enhancing visa services to accommodate the growing number of foreign visitors, such as the introduction of a "fast extension" service in Shenyang, allowing tourists to extend their stay by up to 30 days [6] - Domestic tourists are shifting from quick visits to multi-day stays at ski resorts, indicating a trend where ice and snow sports are becoming a lifestyle rather than just a niche hobby [7] - The "multi-day immersive experience" is becoming mainstream, with many ice and snow resorts introducing new offerings like children's camps and winter living experiences to promote longer stays and deeper engagement [11] Group 3 - Smaller ski resorts and unique ice experiences are gaining popularity among families and younger tourists, with a significant increase in bookings for mid-sized ski areas, which have seen over a 200% year-on-year rise since November [13] - New niche activities, such as "ice floating," are trending on social media, showcasing the appeal of less conventional winter experiences [13]

Core Insights - The upcoming New Year's holiday in 2026 is expected to significantly boost consumer spending and travel, characterized by increased bookings and diverse travel options [1] Group 1: Consumer Trends - The search interest for keywords related to the New Year holiday has surged over 280% month-on-month, with overall booking heat for major travel products up nearly 30% compared to the same period last year [2] - The demand for high-quality experiences is evident, with the average spending of the "post-90s" demographic increasing by 17%, while bookings from the "post-05" age group have skyrocketed by 130% [2] Group 2: Travel Preferences - Northern and Southern themed travel is thriving, with ice and snow tourism being particularly popular, as seen in Harbin's sold-out tickets for its ice festival [3] - The demand for warm-weather destinations in the South is also high, creating a dynamic travel pattern between the North and South [3] Group 3: Economic Impact - The "performing arts economy" is driving significant consumer spending, with cities like Nanning experiencing a 17-fold increase in hotel bookings due to a star-studded New Year's concert [3] - The pursuit of "ceremonial consumption" has led to a rise in unique experiences, with searches for events like New Year's fireworks and concerts increasing over 500% [3] Group 4: Market Dynamics - The surge in consumer activity is attributed to optimized holiday policies, released consumer demand, and innovative supply-side strategies, with a 90% booking rate for New Year-related products [4] - The changing consumer preferences reflect a shift towards emotional experiences and social value, prompting suppliers to innovate from standardized products to personalized offerings [4] - The 2026 New Year holiday is anticipated to mark a strong start for the consumer market, showcasing a diverse and quality-driven consumption landscape [4]

Core Insights - This winter, various regions are leveraging local resource advantages to create diverse winter tourism products, enhancing services and stimulating consumer spending [1] Group 1: Winter Tourism Products - Differentiated tourism products such as warm winter tours and ice and snow tourism are activating the consumer market [3] - Hainan has launched diverse tourism routes including water sports, island road trips, and coastal slow life experiences [3] - Regions like Yunnan and Guizhou are offering warm winter travel products, capitalizing on their pleasant climate and beautiful natural scenery [3] - Heilongjiang's Yabuli Ski Resort has upgraded over 50 ski trails of varying difficulty levels, welcoming guests [3] - Xinjiang has planned hundreds of unique cultural and tourism activities, expecting a visitor increase of over 10% this snow season, reaching 111 million [3] Group 2: Scenic Areas and Attractions - In early winter, scenic areas like Chongqing's Three Gorges and Shaanxi's Mount Shaohua are adorned with colorful foliage, enhancing the visitor experience [4] - To manage large crowds, scenic spots have introduced visitor diversion and smart navigation services [4] - Liaoning's Qianshan Scenic Area has created a musical fountain to provide an immersive viewing experience for tourists [4] - Ginkgo eco-tourism areas in Shanxi and Hubei have become popular "golden landmarks" for visitors [4] - Nanjing's Zhongshan Scenic Area features creative markets and handmade activities, allowing visitors to take home beautiful memories [4] - Educational sightseeing routes targeting youth have been launched in places like Sichuan's Dujiangyan and Anhui's Huangshan, attracting many family visitors [4] Group 3: Unique Tourism Experiences - Specialty tourism continues to thrive, with Beijing's Pinggu offering immersive agricultural and cultural tourism experiences that attract many visitors [6]

Core Insights - The article highlights the development of winter tourism products across various regions in China, leveraging local resources to enhance services and stimulate consumer spending [1][2] Group 1: Winter Tourism Development - Various scenic spots, such as Chongqing's Three Gorges and Shaanxi's Mount Shaohua, are enhancing visitor experiences with services like visitor diversion and smart navigation to manage large crowds [1] - Liaoning's Qianshan scenic area has introduced a musical fountain to provide an immersive viewing experience for tourists [1] - Regions like Shanxi and Hubei are promoting ginkgo eco-tourism areas, which have become popular tourist destinations [1] Group 2: Diverse Tourism Products - Southern and northern regions are offering differentiated tourism products, such as warm winter and snow activities, to activate the consumer market [1] - Hainan has launched various tourism routes including water sports and coastal slow life experiences [1] - The ski resort in Heilongjiang has upgraded over 50 ski trails to cater to different skill levels, while Xinjiang plans hundreds of cultural tourism activities, expecting a 10% increase in visitors this snow season, reaching 110 million [1] Group 3: Immersive Tourism Experiences - In Beijing's Pinggu district, an immersive agricultural and cultural tourism project has attracted many visitors through interactive experiences and agricultural technology displays [2]