Core Insights - JD.com is launching a "Dish Partner" recruitment plan, investing 1 billion yuan to find partners for 1,000 signature dishes, aiming to establish 10,000 "Seven Fresh Kitchens" nationwide within three years [1] Group 1: Business Model and Strategy - The "Seven Fresh Kitchen" is positioned as a quality restaurant production platform, where JD.com will manage overall operations while partners focus on dish development [2] - As of now, nearly 7,000 applicants have registered, including brands like Jiahe Yipin and Ziyuan Baiwei Chicken [2] - The partnership model allows brand merchants or individual chefs to share in the profits from dish sales, while JD.com covers rent, labor, and operational costs [2][5] Group 2: Market Positioning and Pricing - The price range for individual dishes is set between 10 to 30 yuan, with JD.com aiming for low pricing while ensuring quality through its supply chain [5] - The "Seven Fresh Kitchen" adheres to JD.com's quality standards for restaurant partners, focusing on "takeaway only" models that have passed offline customer traffic tests [3] Group 3: Competitive Landscape - The model differentiates itself from competitors like Meituan's "Raccoon Canteen" by rejecting pre-prepared dishes and focusing on freshly cooked meals, appealing to health-conscious consumers [6] - JD.com aims to leverage supply chain integration and technology to create a competitive edge, addressing food safety concerns through "fresh cooking + transparent kitchen" [6] - The sustainability of this heavy asset model in high-frequency consumption scenarios remains a challenge for JD.com [6]