（央视财经《经济信息联播》）对于许多中小餐饮商户反映的平台促销活动"不参加就没流量，参加了 就亏本"等问题，这次发布的国家标准，明确平台收费规则及促销活动管理要求，督促引导外卖平台简 化收费项目、规范促销行为，营造公平有序的市场竞争环境。 标准明确，商户是否开展价格促销活动应由其自主决定，外卖平台不得以承诺流量倾斜、优先配送等明 示或暗示方式，强制或变相强制商户开展价格促销。外卖平台开展的价格促销活动，相应成本应由外卖 平台自身承担，不应要求商户进行分摊，或通过推广工具捆绑、临时上调服务收费等方式，变相转嫁给 商户。 中国信息通信研究院政策与经济研究所副所长 李强治：同时，为防止用户混淆，标准要求以显著方式 区分展示平台促销金额和商户促销金额。 为避免"唯价格论"加剧行业"低价内卷"，标准倡导，平台自身发起的价格促销活动，要坚持合理限度原 则，不应扰乱正常市场价格秩序。 此外，标准明确，平台面向商户的收费项目，主要限定在技术服务费、配送服务费和推广服务费三大 类，并提出不应随意新设收费项目。 转载请注明央视财经 编辑：令文芳 中国信息通信研究院政策与经济研究所副所长 李强治：活动宣传上，明确不应使用"零元购" ...

Core Viewpoint - The draft of the "Basic Requirements for Delivery Platform Service Management" aims to regulate service management, enhance service quality, reduce merchant operational burdens, and guide orderly competition among platforms [1][12]. Summary by Relevant Sections Platform Fees and Charges - The draft specifies that delivery platforms must limit the charging items to merchants and cannot arbitrarily introduce new fees, enhancing transparency in fee disclosure [1][5]. - Platforms are required to set reasonable technical service fees, delivery service fees, and promotional service fees, with a focus on reducing basic commissions, especially for small and micro merchants [3][12]. Price Promotion Behavior - The draft aims to regulate price promotion behaviors to curb coercive competition and excessive price wars, prohibiting platforms from forcing merchants to share promotional costs [5][12]. Food Safety and Service Quality - The draft addresses issues like "ghost restaurants" and "order overload," proposing systematic requirements for merchant entry and information verification to ensure food safety [6][8]. - It introduces a "order control prompt" mechanism to manage the risk of "order overload," ensuring a better consumer experience [8][10]. Delivery Personnel Rights - The draft focuses on the rights of delivery personnel, including fair compensation, working hours, and social security, establishing a mechanism for fair pay that matches workload [11][12]. - It mandates platforms to limit delivery personnel's working hours and provide fatigue alerts for those working over four consecutive hours [11]. Market Regulation and Competition - The introduction of the new standards marks a significant upgrade in the regulation of the delivery industry, promoting a balanced ecosystem among platforms, merchants, delivery personnel, and consumers [12]. - The delivery market in China has grown to approximately 1.2 trillion yuan, with 545 million online food delivery users, highlighting the importance of regulation and sustainable development in this sector [12].