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外卖、直播电商等平台服务管理将有“新国标”
Jing Ji Guan Cha Bao· 2025-08-30 05:01
Group 1 - The National Platform Economy Governance Standardization Technical Committee has been officially established to enhance governance capabilities and modernize the governance system in the platform economy sector [2] - The main objective of the committee is to clarify market rules and standardize industry development, promoting compliance and improving the operational quality of platform enterprises [2] - The committee is focusing on key areas and challenges in platform economy governance, aiming to create a comprehensive national governance standard system [2] Group 2 - The committee has initiated the development of four national standards, including "Basic Requirements for Delivery Platform Service Management" and "Compliance Evaluation Guidelines for Online Trading Platforms" [2] - Two of these standards, "Basic Requirements for Delivery Platform Service Management" and "Compliance Evaluation Guidelines for Online Trading Platforms," have completed the project initiation phase and will soon seek public feedback [2]
事关你的权益 外卖、直播电商等平台服务管理将有“新国标”
Yang Shi Xin Wen· 2025-08-29 12:50
Group 1 - The National Platform Economy Governance Standardization Technical Committee has been officially established to enhance governance systems and capabilities through standardization [1] - The main objective of the committee is to clarify market rules and regulate industry development, promoting compliance among platform enterprises and transitioning the platform economy from scale expansion to quality improvement [1] - The committee is focusing on key areas and challenges in platform economy governance, aiming to design top-level rules and establish a comprehensive national governance standard system [1] Group 2 - The committee has initiated the development of four national standards, including "Basic Requirements for Delivery Platform Service Management," "General Principles for Compliance Evaluation of Online Trading Platforms," "Basic Requirements for Live E-commerce Platform Service Management," and "Data Reporting Standards for Online Trading Compliance" [1] - Two of these standards, "Basic Requirements for Delivery Platform Service Management" and "General Principles for Compliance Evaluation of Online Trading Platforms," have completed project initiation and will soon seek public feedback [1]
既要平台流量,更要自主话语权,外卖大战下半场的突围之道
Sou Hu Wang· 2025-07-21 03:37
Core Insights - The restaurant industry is facing significant challenges due to the aggressive subsidy wars among delivery platforms, leading to substantial losses for many businesses [1][2] - Despite initial boosts in order volume from low-price promotions, the long-term sustainability of restaurant brands is at risk as they struggle with high operational costs and reduced profit margins [1][2][8] Group 1: Impact of Subsidies - Many restaurants report monthly losses of up to 45% in their delivery business, with some tea shops earning less than 0.2 yuan per order while still participating in the competition [1][2] - For example, a 46.9 yuan order results in only 27.83 yuan for the merchant after accounting for subsidies and fees, highlighting the pressure on average order values [2] - The forced participation in subsidies and rising delivery costs are squeezing profit margins, pushing many businesses to the brink of loss [2][6] Group 2: Platform Dependency Risks - The reliance on delivery platforms mirrors past retail industry failures, such as Toys "R" Us, which suffered from over-dependence on a single platform, leading to its eventual bankruptcy [4][5] - The current situation in the restaurant industry shows that many small brands are similarly vulnerable to algorithm changes and rising commission fees imposed by platforms [5][6] Group 3: Strategies for Independence - To combat platform dependency, restaurant brands are encouraged to build their own private traffic channels and establish independent delivery capabilities [8][12] - Successful examples include Luckin Coffee and major fast-food chains that have developed their own membership systems and private ecosystems to enhance customer loyalty and data ownership [8][10] - Third-party delivery services are emerging as viable alternatives, providing flexibility and reducing reliance on single platforms, thus empowering brands in their operational strategies [10][12] Group 4: Future Outlook - The balance between leveraging platform advantages and maintaining operational independence is crucial for sustainable growth in the restaurant sector [12][13] - Brands must focus on enhancing product quality and service experience while utilizing platforms as effective customer acquisition channels [13]
二季度招聘需求环比增长5.7% 服务员、文员用人缺口大
Bei Jing Shang Bao· 2025-07-11 10:16
Group 1 - The "siphon effect" in first-tier cities remains strong, with Beijing leading in job application activity, followed by new first-tier cities like Chengdu and Chongqing showing high recruitment activity [1] - The most in-demand positions include service staff, sales specialists, clerks, beauticians, chefs, and general workers, indicating a growing employment potential in the service and manufacturing sectors due to rising service consumption and traditional industry transformation [1] - The rapid development of the platform economy is breaking traditional employment boundaries, providing job seekers with more flexible and diverse options, which is a significant driver of talent mobility across cities and industries [1] Group 2 - The delivery industry is focusing on the Yangtze River Delta cities, with job applications in Suzhou, Hangzhou, Shanghai, and Chongqing seeing a rise of over 5% [2] - The growth in the e-commerce sector and increased subsidies from delivery platforms have stimulated diverse consumer demands for instant delivery, leading to a continuous increase in related job requirements [2] - The average job application rate for driver positions in the top 15 cities increased by 8.1%, with cities like Hangzhou, Shanghai, Suzhou, Xi'an, and Chongqing experiencing over 10% growth, highlighting the appeal of flexible job opportunities in the ride-hailing sector [2]